Expertise.com
Laurels

Best Pay-Per-Click (PPC) Agencies
2022

The Best Pay-Per-Click (PPC) Agencies
Here Are The Top Pay-Per-Click (PPC) Agencies
Levelwing

Levelwing

Founded in 2002, Levelwing is a full-service digital marketing agency active within the New York metro area. It structures PPC campaigns that incorporate the efforts of in-house creative services which may involve video and digital assets. Levelwing creates campaign-specific landing pages for PPC ads and is experienced with PPC across search engines and social media platforms. It also has experience doing PPC campaigns for start-ups and offers business consultation alongside extensive creative and social media management services.

New York, NY 10022

Website

Website
Kraus Marketing

Kraus Marketing

Kraus Marketing is a digital advertising organization with an office in New York City that is filled with Google-certified SEO and PPC strategists. Its strategists work to ensure clients' websites appear higher in search engine results to catch a potential customer's attention. The company states that results are instantaneous and adjustable within moments of implementation. Its PPC services include keyword research, strategy development, and ROI optimization. Kraus Marketing aims to serve clients seeking a way to increase their visibility without paying a high price.

New York, NY 10018

Website

Website
Taikun Digital

Taikun Digital

Taikun Digital is a New York-based digital marketing firm providing assistance with PPC ads. Considering itself a full-service PPC agency, Taikun Digital conducts PPC audits, manages Google Ads, and works to optimize conversion rates associated with ad placement. Taikun Digital also manages PPC ads placed through Bing and on Facebook platforms. It creates landing pages for clients that are designed to optimize conversions and it provides custom reports to help them track the iterative progress of ongoing PPC campaigns.

New York, NY 10036

Website

Website
SmartNet Solutions

SmartNet Solutions

SmartNet Solutions is a digital agency that has served New York City clients since 1998. PPC services include running Google AdWords campaigns, increasing a client's ROI, PPC management, and PPC budget management. SmartNet Solutions works to build a client's PPC strategy from scratch by pinpointing appropriate keywords, suggesting further improvements, and writing advertisement copy that will capture a customer's attention. The company utilizes various platforms such as Google, Bing, and Yahoo! to boost the client's brand.

New York, NY 10004

Website

Website
IG PPC Management

IG PPC Management

IG PPC Management is a digital marketing agency working with clients from its office location near New York City. The company researches clients' target audiences and products in order to develop and manage their pay-per-click advertising campaigns on search engine results pages and social media sites. It aims to help its clients bring in more online visitors and potential leads. IG PPC Management primarily works with businesses selling Amazon products.

Brooklyn, NY 11205

Website

Website
Flightpath

Flightpath

Founded in 1994, Flightpath is a PPC agency active within the New York metro area. A creative digital marketing agency, it helps clients to conduct search marketing PPC campaigns. The agency assists with creative content of ads and devises strategies for their placement. Flightpath also addresses technical issues, working to optimize the performance of PPC ads and ensure that they are properly linked with landing pages. SEO and email marketing services are available as well.

New York, NY 10010

Website

Website
The Weird Company

The Weird Company

The Weird Company is a subscription-based e-commerce-focused marketing agency providing PPC ad services to clients in the New York metro area. It works to help internet entrepreneurs expand their online presence and increase lead conversion by creating and strategically placing PPC ads. The Weird Company is especially familiar with the Google AdWords platform and also uses Google Analytics to provide clients with in-depth annual reports. Other services include SEO and marketplace management for Amazon- and Walmart-based platforms.

New York, NY 10016

Website

Website
Lounge Lizard

Lounge Lizard

Lounge Lizard provides services in digital marketing to organizations and businesses in New York City. It offers target strategies and custom-built pay-per-click campaigns to increase website traffic and conversions. Its PPC process includes copywriting and creative design, keyword and competitor analysis, bid and placement strategy, and conversion tracking. Its PPC services include competitor geofencing advertising, PPC management of eCommerce, and development and design of PPC landing pages. Lounge Lizard also has expertise in search engine optimization.

New York, NY 10120

WebsiteInstagram

Website
OAK Digital

OAK Digital

OAK Digital, located in New York City, is a data-driven performance marketing agency that specializes in utilizing cutting edge PPC media buying strategies to acquire customers through Facebook, Google, and affiliate marketing. The firm begins by conducting a competitive landscape audit and reviewing the client's goals and accounts. Then, its specialists develop customized campaigns and consistently evaluate the results. OAK’s paid search services include Google Ads, Google Shopping Network, Facebook ads, and affiliate marketing management. The agency offers free PPC media audits to new clients. OAK drives growth for publicly traded companies as well as direct to consumer e-commerce companies.

New York, NY 10012

Website

Website
acKnowledge Digital Marketing LLC

acKnowledge Digital Marketing LLC

AcKnowledge Digital Marketing is an advertising agency that provides search engine marketing and PPC advertising services to businesses and organizations. The company helps clients create advertising campaigns designed to elevate a brand's visibility and conversion rates. Its marketing team applies PPC advertising as part of an overall strategy that includes using search engines to attract an audience, SEO optimization, and analytics. AcKnowledge Digital Marketing has served clients in New York City since 2012.

New York, NY 10013

Website

Website

Expert Answers To Common Questions:

  1. What is PPC in marketing?
  2. What is a PPC agency?
  3. How much do PPC agencies charge?
  4. What is a PPC marketing campaign?
  5. Is PPC paid search?
  6. Is AdWords the same as PPC?
  7. What does CPC mean?
  8. How much is Google pay per click?
  9. Does Google AdWords help organic search?
  10. Why use PPC marketing?
Q: What is PPC in marketing?
A:

PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

Q: What is a PPC agency?
A:

A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

Some common services provided by PPC agencies include:

  • Keyword research to ensure ads are properly targeted
  • Creation of PPC ad copy
  • Creation of ad bidding rule sets
  • Monitoring of ad campaigns
  • Tweaking bidding and other parameters to maximize results
Q: How much do PPC agencies charge?
A:

The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

  • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
  • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
  • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
Q: What is a PPC marketing campaign?
A:

A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

Q: Is PPC paid search?
A:

Yes, PPC can be a form of paid search, which means that a company is paying to show up for relevant searches. For example, a new HVAC business that doesn't want to wait six months for SEO to pick up might pay for PPC search ads, so it starts showing up when people look for HVAC service providers in the area.

Q: Is AdWords the same as PPC?
A:

No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

Q: What does CPC mean?
A:

CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.

Q: How much is Google pay per click?
A:

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

Q: Does Google AdWords help organic search?
A:
Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.
Q: Why use PPC marketing?
A:

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.