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Best Pay-Per-Click (PPC) Agencies in
Ashburn
2020

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Here Are The Top Pay-Per-Click (PPC) Agencies Near 20149

The Borenstein Group

The Borenstein Group is a PPC agency in Arlington that was founded in 1995. It offers demand generation and nurturing services to small businesses and larger B2B/B2C players, including pay-per-click campaigns, SEO, and SEM, as well as banner targeting, data sourcing and acquisition, and marketing automation. Its clients also have access to database development/management, telemarketing, webinars, content and social media marketing, video, thought leadership development, media planning, research and analysis, and strategy services. It has received recognition from Hermes Creative Awards and ADDY Awards and was named a B2B Top Shop in 2017.

Arlington, VA 22203

Website

NetQwik

Since 2002, NetQwik has provided comprehensive digital marketing services to small and midsize companies from its office in the Washington D.C. area. The agency works with clients from a variety of industries, including property management, real estate, medical, services, and hospitality. It offers full-service PPC campaign management for ads on Google and Bing. Its marketing experts understand the complexities of winning keyword and ad placement bids. NetQwik's PPC solutions include landing page optimization, campaign tracking, ad creation, and ad deployment.

PO Box 2242, Ashburn, VA 20146

Website

Digital Marketing Folks

Digital Marketing Folks provides full-service marketing services, including strategic PPC management, to small to midsize businesses from an office in the greater Washington D.C. area. The firm takes an omnichannel approach that includes PPC ad placement on various search engines, including Google, Bing, and Yahoo as well as social media. Its marketing team works with clients to develop customized PPC ads that drive results. Digital Marketing Folks works with clients like Kabob & Chicken and Total Wellness Solutions.

12120 Sunset Hills Rd Ste 250, Reston, VA 20190

Website

Dynamic Media Solutions

Dynamic Media Solutions is located in McLean, and has been offering PPC services for almost two decades. The company focuses on boosting ROI via pay-per-click campaigns to increase conversion rates. Its services include Google Ads, keyword phrase research, targeted ads, conversion tracking, and optimized landing pages. It also offers additional services, including SEO and local SEO, search engine optimization, website development, and video production. The firm is a Google Partner and Google Mobile Sites Certified. It uses no markups on Google ad costs and delivers easy-to-read monthly reports. Dynamic Media Solutions offers free Google Ranking Reports to prospective clients.

Sachi Studio

Sachi Studio is a digital marketing agency located in the greater Washington D.C. area that specializes in PPC solutions for Google, Bing, and social media. It primarily works with clients in the legal, e-commerce, real estate, and service industries. The agency uses market research, A/B testing, and competitor analysis to create customized PPC ads that target the clients' ideal customers. Sachi Studio also carefully monitors all PPC campaigns and provides clients with monthly tracking and ROI reports.

Rockville, MD 20850

Website

iRank Digital

iRank Digital is a full-service internet marketing firm located in the greater Washington D.C. area. The agency takes a five-step approach to marketing that includes collaborating with clients, strategic planning, PPC campaign launch, testing and tracking, and deployment. It uses these five steps to create targeted PPC solutions that drive results, including increased click-through rates, higher quality leads, improved conversions, and greater brand awareness. iRank Digital also handles content marketing, video production, reputation management, and web design.

21 Elmcroft Ct Apt D202, Rockville, MD 20850

Website

Quemobi.com

Since 2016, Quemobi has helped businesses gain online exposure, generate higher quality leads, and improve sales by implementing strategic PPC marketing solutions. The agency works with clients from its office located in the greater Washington D.C. area. Its team of experienced marketers and designers create targeted ads that attract attention and encourage consumers to click-through. Quemobi's PPC solutions include market research, strategic planning, keyword identification, ad creation, and content optimization. The agency also handles web design and social media marketing.

3403 Justice Rd, Rockville, MD 20853

Website

Digital Assembly Line

Since 1999, Digital Assembly Line has helped clients develop and deploy strategic PPC campaigns that boost online visibility, generate leads, and increase conversions from its office in Washington D.C. Its team of professionals collaborates with clients to create customized PPC ads that highlight their brand message and prompt consumers to click through. Digital Assembly Line is a Google Ad Professional and authorized Yahoo Ambassador. It serves clients like Carter Fence, Green Acres, and Annandale Smiles.

1020 29th St NW Ste 100, Washington, DC 20007

Website

Knucklepuck

Knucklepuck handles PPC campaigns out of Arlington. Its name comes from the term used for "the winning shot in the game." The agency is a Google Partner that offers data-driven paid media services to optimize ROI, including the marketing mix, campaign setup and management, and analysis and iteration. Knucklepuck's Google Analytics-certified team handles on-page SEO, off-page link building, and keyword research, as well as content creation, custom web development, site audits, and cross-departmental collaboration services. The group was named a Top Digital Marketing Agency in D.C. and Baltimore by Clutch in 2017.

Arlington, VA 22201

Website

Imagination

Imagination has been a Washington-area PPC agency for almost three decades. The company's paid media services fall under its audience development category and come paired with social journalism, social and paid planning, search engine optimization and search engine marketing, e-newsletters, and analytics and reporting. It also offers strategy and insights, thought leadership, content creation, design and development for digital experiences and print, social strategy, infographics, video, and podcast services. Imagination's team of 100+ has worked with companies in the financial services, B2B, retail, and associations/nonprofits industries. The company has handled over 20 digital programs with measurable results.

Washington, DC 20036

Website

Expert Answers To Common Questions:

  1. What is PPC in marketing?
  2. What is a PPC agency?
  3. How much do PPC agencies charge?
  4. What is a PPC marketing campaign?
  5. Is PPC paid search?
  6. Is AdWords the same as PPC?
  7. What does CPC mean?
  8. How much is Google pay per click?
  9. Does Google AdWords help organic search?
  10. Why use PPC marketing?
What is PPC in marketing?

PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

What is a PPC agency?

A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

Some common services provided by PPC agencies include:

  • Keyword research to ensure ads are properly targeted
  • Creation of PPC ad copy
  • Creation of ad bidding rule sets
  • Monitoring of ad campaigns
  • Tweaking bidding and other parameters to maximize results
How much do PPC agencies charge?

The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

  • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising‚ÄĒtypically 15% to 30%. This structure tends to be better for smaller accounts.
  • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
  • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
What is a PPC marketing campaign?

A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

Yes, PPC can be a form of paid search, which means that a company is paying to show up for relevant searches. For example, a new HVAC business that doesn't want to wait six months for SEO to pick up might pay for PPC search ads, so it starts showing up when people look for HVAC service providers in the area.

Is AdWords the same as PPC?

No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

What does CPC mean?

CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.
Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.