What is digital marketing?

Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.

What does a digital marketer do?

A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

What is B2B digital marketing?

B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.

What is digital direct marketing?

Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

What is digital marketing analytics?

Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

What is search engine marketing?

Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.

Best Digital Marketing Agencies in
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2022

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Here Are The Top Digital Marketing Agencies Near 20149

We are a woman-owned digital marketing agency with over a decade of unmatched experience offering the best-in-class services and technology solutions. With our specialty services in: SEO, PPC, Facebook Ads, Social Media Marketing, Directory Listings, eCommerce, Web Design and Mobile App Development, we continue to provide our customers with impressive, fully tailored services to set your business apart from the competition.

Ashburn, VA 20148

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Website

Borenstein Group is a leading B2B and B2G integrated branding, marketing, and public relations firm that specializes in delivering comprehensive digital marketing services for market leaders in commercial, government, and nonprofit sectors in Washington DC and the surrounding areas. The company applies its proprietary methodology that combines digital strategy, design, and actionable analytics to deliver consistent messaging across all marketing channels. Digital marketing service offerings include website design and development, sales and CRM integration, search engine optimization, social media, and user experience design and planning services.

Fairfax, DC 22030

Website Facebook

Website

Childress Agency has been serving clients in Washington, D.C., and the surrounding areas since 2012. It uses digital marketing tools, including Google Ads, Hotjar, and Google Analytics, to help businesses in increasing their website traffic and in improving their SEO rankings. The agency also creates content that suits various social media platforms to engage audiences and promote clients' brands. Since its establishment, Childress has provided digital marketing and website design solutions to more than 800 customers in the metro.

(703) 722-9123

1765 Greensboro Station Pl #900, McLean, VA 22102

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(703) 722-9123 Website

Rawson Internet Marketing is a digital advertising agency in Great Falls. The team helps clients deliver powerful messages to their intended audience, and some of the services are web development, search engine optimization, and social media promotions. Rawson Internet Marketing serves people and organizations in the Northern Virginia, Maryland, and D.C. areas.

(703) 599-1078

Great Falls, VA 22066

Website Facebook

(703) 599-1078 Website

Founded in 2009, Conversion Pipeline is an award-winning boutique digital marketing company in Chantilly that serves clients in the Alexandria area. The firm focuses on search engine marketing, advertising, and website design to increase brand awareness and conversion ratios for small businesses. Other services include search engine optimization, pay-per-click management, social media marketing, and web analytics. The firm also offers an outsourced chief marketing officer plan, in which Conversion Pipeline handles all phases of marketing for the small-business client. Washington Business Journal has recognized Conversion Pipeline as one of the top 25 Advertising Agencies in the Washington, D.C. area.

(877) 877-0542

4501 Daly Dr Ste 312, Chantilly, VA 20151

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(877) 877-0542 Website

Founded in 2006, Lovett Web Design provides digital marketing services throughout Maryland, the District of Columbia, and Virginia. Founder Mark Lovett helps design and build websites, using SEO techniques to help small businesses rank on Google and using HTML, CSS, PHP, and Javascript programming to develop applications on WordPress websites. Building mobile-friendly websites, he assists businesses with lead generation through SEO, creating pages that help search engines target businesses and draw in prospective customers. Lovett also helps businesses with existing websites improve their online presence, enabling search engines and customers to more easily find them.

(301) 873-4701

627 Gatestone St, Gaithersburg, MD 20878

Website

(301) 873-4701 Website

Rampiq is a digital marketing agency providing a variety of services including strategic planning and campaign development, web analytics and technical SEO, online campaign execution and support, and campaigns performance reporting and insights for clients in Alexandria. For content marketing and optimization needs, the company also creates influencer marketing strategies that allow clients to build trust with their key audiences. Articles are designed to increase a brand's rank on Google search listings. Rampiq is a women-owned business certified by Clutch and has 20 digital marketing consultants.

(571) 244-7532

8609 Westwood Center Drive, Vienna, VA 22182

Website Facebook

(571) 244-7532 Website

McBurrough is a multimedia and business creation company in Centreville that builds, manages, and markets brands. The agency caters to people and organizations, including start-ups and churches, and some of the services are establishment naming, logo design, photography, video production, and digital promotions. McBurrough also offers mentoring services for industry players, and it sells customized computer systems. The firm’s client roster includes Cuisine Solutions and the Fairfax Chapter of the National Association for the Advancement of Colored People.

(703) 296-9510

Centreville, VA 20121

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(703) 296-9510 Website

SeeYouSEO Internet Marketing Solutions is a digital agency in McLean. The firm gives clients the key to being seen and heard online, and it provides website development, search engine optimization, social media promotions, and Web-wide advertising. SeeYouSEO Internet Marketing Solutions has been helping people and organizations for more than 10 years, and it uses only “ethical, professional, and persistent SEO” techniques.

(703) 552-3222

McLean, VA 22102

Website Facebook

(703) 552-3222 Website

5EI is a provider of internet marketing solutions in McLean. The agency strives to understand and cater to the needs of each customer’s target audience, and its client roster features pwc, Verizon, National Geographic, and politicians. 5EI welcomes projects of any size, and some of the services are visual design, web and mobile development, search engine optimization analysis, and managed hosting.

(703) 544-9300

McLean, VA 22102

Website Facebook

(703) 544-9300 Website

Show more providers

What is digital marketing?: Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.
What does a digital marketer do?: A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.
What is B2B digital marketing?: B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.
What is digital direct marketing?: Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products
What is digital marketing analytics?: Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.
What is search engine marketing?: Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.

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