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Expert Answers To Common Questions:

  1. What is content marketing?
  2. What does a content marketer do?
What is content marketing?

Content marketing refers to any online marketing strategy based on content, which includes text, images, audio, and video. Content marketing can support strong search engine optimization to drive traffic to a site or provide persuasive copy on a website to convert visitors to consumers. Other benefits of content marketing for businesses include engaging with consumers, and creating brand awareness and authority.

What does a content marketer do?
Content marketers provide a range of services. They might audit existing content and competitor sites and conduct keyword research to help clients understand what topics should be addressed. They might create content, including articles, blog posts, and social media posts, as well as videos and infographics, on these topics. Some content companies handle distribution and publishing of content too.

Related Resources

6 Steps To Hire A Content Marketing Company

6 Steps To Hire A Content Marketing Company

If your business needs to grab more market share, launch a new product or service, or do a better job of distinguishing and cultivating brand awareness, targeted content marketing should be part of your strategy. Take charge of hiring a content marketing agency that will fill your marketing needs within your marketing budget by following these six steps.

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