About Us

Finding the right highly-skilled professional takes significant work, including in-depth research, detailed comparisons, and deciphering which online reviews are reliable and authentic. We feature only objectively quantified and qualified professionals such as dentists, attorneys, or roofers, taking care of the work for consumers by understanding what they need when searching for experienced authorities.

Unlike most other websites and directories, a business can’t pay to be included on Expertise. This gives our users the confidence to find and connect with exceptional businesses that are objectively qualified and authentically well-reviewed.

What We Do

Our proprietary research and selection process identifies the top service professionals in over 100 business categories across 1000 cities, covering 85% of the US. To date, we’ve explored over 10M businesses and have generated $500M in revenue for the local small businesses we feature on our site.

Research

We start by identifying a broad pool of active professionals within a given business category and geography. Using our custom tools and resources, we analyze only publicly available data.

Validation

We verify contact and license information to assure selection candidates are actively doing business and are in good standing in their communities.

Selection Criteria

We then use our in-house software to grade each business across the following selection criteria:

• Reputation: A history of satisfied customers giving excellent recommendations
• Credibility: Established in their industry with licensing, accreditations, and awards
• Experience: Masters of their craft, based on years of practical experience and education
• Engagement: Approachable and responsive to clients and available for new business
• Professionalism: Dedicated to providing consistently quality work and impeccable customer service

The selection process is performed annually across business categories and geographies. Minor updates may be made throughout the course of the calendar year.

Hand-Picking the Best

Our team conducts a manual review to verify the accuracy of the selections. We then write unique and detailed business descriptions for each hand-picked businesses.

Guides and Resources

In addition to publishing city-specific articles about our hand-selected businesses, Expertise features a library of how-to-guides written by experienced contributors. Our resources connect readers with industry advice and trends, so consumers can make informed decisions about their goals, projects, and who they hire.

FAQ

Can I change my business’ description or links?

Please fill out our form with any changes or updates to your information or links. We strongly value the accuracy of the information we feature.

How do I get to the top of the list?

All businesses are arranged alphabetically.

How can my business be reviewed by Expertise?

We do our best to research all businesses in each city and category, but we may have missed yours. Please fill out our form to submit your business for review.

Do businesses pay to be featured on a page?

There is absolutely no fee to be featured, and we don’t currently offer any paid services.

Why can’t I find my city or business category?

We’re constantly publishing articles in new cities and categories, so please check back often.