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Best PR Firms
2022

The Best PR Firms
Here Are The Top PR Firms
RF|Binder

RF|Binder

RF|Binder is a fully integrated communications and consulting firm—powered by strategy, creativity, analytics and purpose. RF|Binder is a team of business builders. They address challenges and opportunities with a communications mindset, enabling clients to build, grow, protect and transform their brands and reputations. RF|Binder is headquartered in New York City, with offices in Boston, Los Angeles, San Francisco, and a global presence through PROI Worldwide partners, an association of leading public relations firms across 50 countries in 100 cities.

New York, NY 10022

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Website
The Thomas Collective

The Thomas Collective

The Thomas Collective is a full-service creative agency that serves clients in the New York metropolitan area. It provides a comprehensive menu of public relations services to its clients, taking care to identify any cultural, social, and political issues that impact the client or its consumers. These values shine through in all aspects of this company's work, including its product innovation and brand positioning services. The Thomas Collective has worked with notable brands and facilitated collaborations, such as Culturelle x Jessica Alba.

New York, NY 10013

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Website
Indicate Media

Indicate Media

Indicate Media is a data-driven public relations and content development agency headquartered in New York City. Led by a team of veteran communications practitioners, we focus on the B2B Technology and Financial/Professional Service sectors. Indicate Media develops strategic, digital communications campaigns that deliver measurable business results to our clients. We practice an integrated marketing approach that includes public relations, content development, social amplification, and campaign analytics. Clients range from startups through Fortune 500 companies and span the globe from the U.S., U.K., Germany, India, Israel, Poland, and Australia.

New York, NY 10004

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The Brand Agency

The Brand Agency

The Brand Agency is a full-service creative communications and public relations firm that caters to companies and government offices in New York and around the globe. It offers multi-layered communication campaigns and brand strategies to influence consumer insight and the current multiplatform media environment. The Brand Agency works with major companies like Netflix, HBO, Disney Parks, Estee Lauder, Guess, and KMart. It is certified as a minority business by the Southern California Minority Supplier Development Council.

New York City, NY

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Barbara Wagner Communications

Barbara Wagner Communications

Barbara Wagner Communications is a New York public relations firm that specializes in real estate, culture and hospitality. Founded by a former journalist and long-time PR professional who has worked with reputed clients such as the Tavistock Group, Steiner Studios, and Douglas Elliman, the company delivers the right brand positioning for its clients that distinguishes them. Barbara Wagner Communications also handles content development and social media for communicating client messaging in the most powerful way.

New York, NY 10022

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Dukas Linden Public Relations

Dukas Linden Public Relations

Dukas Linden Public Relations is a financial PR firm that serves businesses in New York and the surrounding areas. This agency serves as the communications partner of organizations in the asset management, B2B tech and fintech, financial services, and professional services industries in the metro. Its team of public relations specialists is capable of delivering services that involve branding and creative services, content development, digital and social media, and transaction communications. Past clients include ARK Invest, Global X, and JMP.

New York, NY 10001

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Website
Fox Greenberg Public Relations

Fox Greenberg Public Relations

Fox Greenberg Public Relations creates PR campaigns for businesses in New York City. With access to diverse media and influencers, the team of public relations and marketing professionals works on brand development, media relations, social media, celebrity endorsements, and crisis management with the purpose of establishing the client's brand to its audience. Fox Greenberg Public Relations has worked for the Boston Common Magazine, Philadelphia Style, City Winery, Watch Gang, Row NYC, Kush Queen, Dr. Marina Peredo, Gotham Magazine, and Hamptons Magazine. The firm also has an office in Los Angeles.

New York, NY 10010

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Coyne PR

Coyne PR

Coyne Public Relations LLC is an award-winning creative agency that's located in New York City. The company was founded in 1991 and provides a broad range of public relations and marketing services to businesses and personalities, representing them in media and community relations matters and managing crises and reputations on behalf of its clients. In 2019, Coyne Public Relations LLC was named the 2019 North American Creative Agency of the Year by the Holmes Report.

New York, NY 10018

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Website
Workhouse

Workhouse

WORKHOUSE is a public relations and integrated creative agency that serves New York City. For 22 years in the industry, the agency has been providing public relations services like social media management, brand promotion, creative consulting, and modern-day marketing. Its team's untraditional service covers a broad spectrum of entertainment, culture, fashion, and lifestyle spheres. WORKHOUSE is a five-time recipient of the U.S. Commerce Association's Best of State award. Lou Reed, Hugh Jackman, Francis Ford Coppola, and The Rolling Stones are some of its previous clients.

New York, NY 10014

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The Brooks Group

The Brooks Group

The Brooks Group is a NYC-based communications agency founded in 1995 and recognized for its diverse lifestyle client roster and personalized approach to business. The Brooks Group offers customized multimedia strategies for a range of lifestyle brands and personalities of purpose in the fields of hospitality, food, travel, home and related industries. Clients include Guy Fieri, Jacques Torres, Chrissy Teigen’s Cravings, Andrew Zimmern, Anthony Melchiorri and Serendipity Ice Cream.

New York, NY 10018

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Website

Expert Answers To Common Questions:

  1. What is public relations?
  2. What is a PR firm?
  3. What does a PR firm do?
  4. What is public relations in marketing?
  5. Do I need to give my PR company a 1099?
Q: What is public relations?
A:
Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.
Q: What is a PR firm?
A:

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning
Q: What does a PR firm do?
A:

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

Q: What is public relations in marketing?
A:
Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.
Q: Do I need to give my PR company a 1099?
A:
Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.