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2021

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Here Are The Top PR Firms Near 20149

On The Marc Media

On The Marc Media is a multimedia communications company in the Washington, D.C., metro area that provides public relations services. Its team works to bring brands' stories to life and help them engage their audience. It offers news release writing and distribution and product placement services and assists with television, print, and radio coverage. Other essential public relations work includes crisis management, media contact list building, and media pitching and training.

Rockville, MD 20850

Website

Borenstein Group

Borenstein Group is a highly-rated full-service digital marketing communications agency that provides public relations, branding, and content marketing services for public and private sector businesses across verticals and industries in the Washington DC area. The agency applies agile practices to its vertical market expertise and execution skills to deliver strategic and measurable results. It specializes in leveraging both online and offline media channels to steer and influence public perception about their clients' businesses. Offerings include trade public relations, thought leadership and event management, online search, and executive reputation management services.

Buffalo Agency

Buffalo Agency is a marketing and public relations company operating out of its office in Reston. The company's employees maintain partnerships with social influencers and media professionals to benefit their clients and spread their messages. They also communicate with the community to improve the public's opinion of their clients. Additionally, the company offers paid advertising management, website design, and content creation. It has served sports, entertainment, and lifestyle businesses.

12700 Sunrise Valley Dr Ste 300, Reston, VA 20191

Website

Tigercomm

Founded over a decade ago, Tigercomm is a public relations and marketing company working out of Vienna and serving the D.C. area. Its team of media professionals helps businesses develop a message to tell their story and advertise their brand. The employees then use their relationships with social media influencers and reporters to efficiently spread the message to the general public. A large part of Tigercomm's client base consists of energy businesses and associations.

8609 Westwood Center Dr Ste 110, Vienna, VA 22182

Website

W2 Communications

W2 Communications is a McLean business that has been serving clients for over 13 years. The business’ services include public relations, social media, and content creation and delivery. Industries served include enterprise software, government, cyber and security, and infrastructure. W2 Communications was named one of Washingtonian’s 50 Great Places to Work in 2011.

Gabriel Marketing Group

Gabriel Marketing Group is a McLean-based business that provides integrated marketing and tech public relations services for high-growth technology companies. The business has been serving clients for over six years, and their services include inbound marketing (a HubSpot Gold Partner), social media, strategy, brand creation and definition, inbound and demand generation, and public relations. CEO and Founder Leah Gabriel Nurik has won several awards including being named one of DC’s 50 on Fire in 2014, several Stevie Awards for Women in Business, and CEO of the Year for Boutique PR Agencies.

Merritt Group

Merritt Group is an award-winning, woman-owned strategic communications firm founded in 1996 in Northern Virginia. We are a mid-sized agency with 50 professionals across two main offices in McLean, Virginia, and San Francisco, California. Merritt Group specializes in public relations, content creation, marketing, social media, demand and lead generation, analytics and measurement, and marketing infrastructure consulting. The success of our client campaigns are grounded in our extensive domain knowledge in technology areas like cybersecurity, AI, IoT, mobile, etc. as well as verticals such as government, healthcare, supply chain, finance, and more. A five-time winner of the Washingtonian "50 Best Places to Work" award and other top accolades from Washington Business Journal, CARE, PR News, PRWeek, and Bulldog Reporter, the agency places employee culture as a top priority, where people are empowered to develop their careers to the fullest potential.

8251 Greensboro Dr Ste 600, McLean, VA 22102

Website

KhouryPr + Media Group

Founded in 2011, KhouryPr Media Group is a full-service consulting firm that focuses on public relations matters in the Fairfax area. Its professionals help clients build brand awareness through positive interactions, help clients develop relationships with the media, handles crises, and writes pitches and press releases. Previous clients include AT&T, Radley Acura, and the PGA. Other services include social media campaign development, influencer collaboration, blogging, creating newsletters, and creating advertisements.

4100 Monument Corner Drive, Fairfax, VA 22030

Website

Pinkston

Pinkston is a strategic communications firm providing public relations services to individuals, companies, and entities in the Washington, D.C., area. The company works with a select group of clients, strengthening brands, building reputations, and telling stories. It creates and executes media strategies that meet the client's objectives, such as promoting products and books, influencing legislation, and managing a crisis. Pinkston helps clients with nonexistent visibility as well as existing brands build and develop a positive public image.

3110 Fairview Park Dr Ste 1400, Falls Church, VA 22042

Website

RMR & Associates, Inc.

Founded over 25 years ago and based in Rockville, RMR & Associates Inc. is a public relations and advertising company serving the businesses of Washington, D.C. The company has built partnerships with various types of journalists and reporters over its history, and its team uses these relationships to communicate with the community on behalf of clients. The team also engages with consumers on social media. It has worked with iCore Networks, Horizon Consulting, and Rose Financial Services.

5870 Hubbard Dr, Rockville, MD 20852

Website

Expert Answers To Common Questions:

  1. What is public relations?
  2. What is a PR firm?
  3. What does a PR firm do?
  4. What is public relations in marketing?
  5. Do I need to give my PR company a 1099?
What is public relations?
Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.
What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning
What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?
Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.
Do I need to give my PR company a 1099?
Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

Related Resources

Reputation Management: Why it Matters and What to Do About It

Reputation Management: Why it Matters and What to Do About It

Today, most personal or professional interactions begin with a simple internet search. This guide will take you through some of the most effective steps for small business owners, students, job seekers, and working professionals to manage, maintain, and improve their online reputation.

Read The Article
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