Graphic Designer Resources

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Frequently Asked Questions

• Introduction

  Businesses and individuals hire graphic designers for several reasons. They often require help with logo and packaging designs, website graphics, event invitations, or other personal projects. When searching for a graphic designer, it's important to look for one with specialties.

  
  

  Some graphic designers are solely focused on print graphics or packaging design. Others focus their careers on helping brands create logos and other branded marketing materials. Below, readers can find some of the most commonly asked questions about graphic designers and detailed answers that explain this profession.

• What are the graphic arts? 

  Traditionally, graphic arts is a term used to refer to visual artwork, such as painting, drawing, and printmaking. In today's world, this term is often used to refer to artists who produce work digitally. This can include various kinds of artwork, including marketing, advertising, and packaging design and art and illustrations.

• What does a graphic designer do? 

  Graphic designers may work with software or paper to create artwork for a variety of reasons. This can include marketing materials, such as brochures, logos, business cards, and magazines, 3D models, electronic media for television, and print materials.

• Where do graphic designers work? 

  Graphic designers can work in a variety of settings. They may be employed by marketing and advertising agencies and contracted out to clients or create advertising and design for larger corporations. Many graphic designers might also freelance, choosing the clients they serve and projects they take on.

• Are graphic designers artists? 

  Many graphic designers have an artistic background and chose their career path out of love for drawing and other fine arts. That being said, graphic designers don't always have to be artists first. Those who use software to create designs often don't have prior drawing, painting, or creative art skills.

• Are graphic designers marketers? 

  Although marketing agencies employ many graphic designers, they're not considered marketers. Instead, the graphic designer may work alongside professional marketers to create designs that align with a clients' branding and marketing efforts.

• Can a graphic designer do UX design work?

  A UX designer's job is to create stunning websites, so it's important that they have some knowledge of graphic design. However, there's more to UX design than just graphics, such as making sure a web can be easily navigated, contains cohesive branding, and functions as it's supposed to. While some graphic designers offer UX services, they must have additional training under their belts.