Laurels

Best Advertising Agencies
2022

The Best Advertising Agencies
Here Are The Top Advertising Agencies
Hummingbird Productions

Hummingbird Productions

Hummingbird Productions was founded in 1976 and has offices in Nashville, New York City, Chicago, and Detroit. The agency started as a music production company and has branched out to offer film and video production services as well. Hummingbird Productions is one of the world's longest-standing advertising agencies and has created timeless jingles, including "I Wish I Were an Oscar Mayer Wiener." The company works with businesses large and small and has won numerous Clio Advertising Awards.

Nashville, TN 37215

Website

Website
Fletcher Ridge

Fletcher Ridge

Located in Nashville and working with clients throughout 40 states, Fletcher Ridge & Co. is an advertising agency that handles television, radio, and digital campaigns for causes and businesses. It analyzes survey research and performs targeting and media buying for political and corporate projects. Previously, it has worked with Tommy Hazouri for Mayor, Jeff Clemens State Senator, John Bel Edwards Governor, the DCCC, Virgin Hotels, and Old Hickory Country Club.

Nashville, TN 37203

Website

Website
Consonant Marketing

Consonant Marketing

Consonant Marketing is a digital marketing and public relations agency based in Nashville. Since 2017, the company has offered advertising solutions to Nashville businesses. The team of marketing experts employs techniques such as email marketing, content marketing, SEO, and SEM to increase online leads for their clients. Services offered include website design, social media marketing, and public relations management. Consonant Marketing's technical solutions include email configuration, CRM software, and digital phone systems.

Nashville, TN 37211

Website

Website
Brand Journalists

Brand Journalists

Founded in 2008, Brand Journalists is an agency based in Nashville that helps franchises with lead generation campaigns. The firm's PPC services include lead form ads, email look-alike lists, responsive search ads, segmented display campaigns, retargeting display ads, and display marketing and advertising. Additionally, it deals with behavioral and interest targeting, for example, targeting buyers looking at franchise sites or SBA loans. Other services include LinkedIn and Facebook advertising, along with SEO.

Nashville, TN 37203

Website

Website
Epic Life Creative

Epic Life Creative

Epic Life Creative is a digital marketing company with a focus on creating brand identity. Located in Franklin and serving the Nashville area, it provides services in website creation, SEO, and design for print and various other media. The agency has offered content and branding management solutions since 2005, bringing a religious perspective to the digital advertising market. Staff members at Epic Life Creative, who have held various positions in the church, primarily offer services to churches and nonprofit organizations.

Franklin, TN 37069

Website

Website
Cinnamon Entertainment Group LLC

Cinnamon Entertainment Group LLC

Cinnamon Entertainment Group LLC is a digital media and consulting firm based in Nashville, TN. Since 1998, the company has helped Arts & Entertainment companies with their digital marketing needs. The agency offers digital marketing services such as SEO, PPC, Social Media management, Facebook/Instagram Ads, mobile, and content development. Other services available include WordPress web design and development, video editing, artist management, and music songwriting. Cinnamon Entertainment Group LLC is a featured digital marketing company on UpCity.

Nashville, TN 37222

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Website
Caldwell Marketing International

Caldwell Marketing International

Caldwell Marketing International is a Nashville-based company that has been offering a variety of advertising and geo-targeting solutions to individuals and businesses since 1984. Its marketing professionals apply traditional and contemporary strategies to help clients achieve their goals. The services they offer include print, television, radio, and outdoor ad placements; every door direct mail (EDDM) campaigns; and market research and post-buy analysis. Caldwell Marketing International also deals with logo design, collateral design, and various point-of-purchase materials.

Brentwood, TN 37027

Website

Website
DVL Seigenthaler

DVL Seigenthaler

DVL Seigenthaler FINN Partners is a marketing agency in Nashville. It has a presence on three continents and employs a large staff of researchers, strategists, designers, and content specialists. The company promotes brand awareness through large-scale events and press previews and manages new product launches through customized campaigns, including digital and offline advertising. Marketing strategies are developed according to industry sectors and incorporate digital, social, and influencer campaigns along with media relations and social media management.

Nashville, TN 37203

Website

Website
Digital Law Marketing, Inc.

Digital Law Marketing, Inc.

Digital Law Marketing Inc. is a Nashville-based marketing agency, which works with law firms and meets their online marketing needs. The agency offers custom contracts for pay-per-click campaign management and creates analytics reports to track performance and key metrics. Digital Law also helps law firms increase their online visibility by optimizing their online presence for Google My Business. Additionally, Digital Law Marketing handles clients' social media platforms, provides reputation management support, and builds SEO-friendly custom websites.

Nashville, TN 37203

Website

Website
Data Driven.Design

Data Driven.Design

Data Driven.Design is an agency located in Thompsons Station and serving the Nashville area. The agency's campaigns and advertising are driven by data and marketing research. Its SEO for small business service uses Google AdWords, so campaigns can land top web search spots while taking the competition among keywords into account. The agency creates ads using platforms including YouTube pre-roll, Google AdSense, and Mobile Applications, allowing Data Driven.Design's clients to reach a broader target audience.

Thompsons Station, TN 37179

Website

Website

Expert Answers To Common Questions:

  1. What is an advertising agency?
  2. What is a full-service advertising agency?
  3. How much do companies spend on advertising?
  4. How do advertising agencies make money?
  5. How can companies use social media to advertise?
  6. What is a digital ad agency?
  7. What ad agency does Geico use?
  8. How much do advertising agencies charge?
  9. Why do companies advertise?
  10. What does a copywriter do at an ad agency?
  11. What does a managing director do at an ad agency?
  12. Are ad agencies liable for false advertising?
Q: What is an advertising agency?
A:

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space
Q: What is a full-service advertising agency?
A:
Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.
Q: How much do companies spend on advertising?
A:
Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.
Q: How do advertising agencies make money?
A:
While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.
Q: How can companies use social media to advertise?
A:

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

Q: What is a digital ad agency?
A:

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production
Q: What ad agency does Geico use?
A:

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

Q: How much do advertising agencies charge?
A:
The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.
Q: Why do companies advertise?
A:

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue
Q: What does a copywriter do at an ad agency?
A:

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

Q: What does a managing director do at an ad agency?
A:

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Q: Are ad agencies liable for false advertising?
A:

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.