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Best Advertising Agencies in
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2021

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Here Are The Top Advertising Agencies Near 20149

Borenstein Group

Borenstein Group is a B2B agency that has been serving the Washington DC area for more than 20 years. Based in Fairfax, the business handles areas including branding, print, social media, public relations, strategy, and digital marketing. Borenstein Group's past clients include Boeing, Hilton Consulting, Adobe, AP Networks, Capella University, and ADT. Clients have given positive feedback for Borenstein Group's personal involvement and professional, knowledgeable staff.

Childress Agency

The Childress Agency, Inc., is an advertising agency that specializes in digital marketing and serves the Washington D.C. area. The agency was established in 2012 and has since catered to over 800 clients. It aims to help clients improve their search engine rankings to increase their website traffic and generate more sales. It offers search engine optimization, social media, and web design services. The company is a certified Google Partner and uses marketing tools such as Google Ads.

1765 Greensboro Station Pl #900, McLean, VA 22102

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Bleevit Interactive

Bleevit Interactive is an advertising agency serving clients in the Washington metro area. Its advertising efforts center on digital marketing, for which it offers full-services. It creates ads for PPC campaigns intended to generate and help convert more leads for clients. Bleevit Interactive consults clients to ensure it is creating ads consistent with their brand identity. It uses market data to help inform the content of PPC ads, for which it also creates attached landing pages designed to bolster lead conversion efforts.

12110 Sunset Hills Rd Ste 600, Reston, VA 20190

Website

StellaPop

StellaPop is an advertising agency serving the Washington metro area. It handles every step of utilizing ads, helping clients with strategy, content creation, and placement. Its online advertising services focus mostly on display ads. It advertises over popular social media networks as well. While much of StellaPop's work is digital, it also offers physical print options for clients who need to distribute physical advertising media. Extensive branding and design services are also available along with business management consultation.

12110 Sunset Hills Rd Ste 600, Reston, VA 20190

Website

Digital Marketing Folks LLC

Digital Marketing Folks LLC is an advertising agency serving clients in the Washington metro area. This agency employs marketers with diverse skills who are prepared to handle creative and technical challenges. Advertising through social networks such as Facebook and LinkedIn is the agency's primary skill set. Digital Marketing Folks LLC helps clients to devise ads and present them through these channels in ways that are accessible to and attract their target audiences. This agency also offers video advertising and does SEO.

12120 Sunset Hills Rd Ste 250, Reston, VA 20190

Website

Cogo Interactive

Cogo Interactive is a digital advertising agency that provides services throughout the Alexandria metro area. It uses a variety of strategies to drive business to clients' websites and physical locations using social media marketing techniques, such as PPC advertising Google Ads, and targeted email campaigns. Its team of professionals also tracks the results of ads on different platforms and reports progress and uses the data to develop new marketing plans. Other services include LinkedIn sales training and digital strategy development.

3901 Centerview Dr Ste H, Chantilly, VA 20151

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QBurst

QBurst is an international web design and marketing company that offers a wide range of services for large and small businesses in the Alexandria area and around the world. Its team data analysts, digital marketers, and content writers deliver advertising solutions, including targeted search engine advertising on major search engines such as Google and Bing and pay-per-click social media campaigns on Facebook, Twitter, YouTube, and Pinterest. QBurst has relationships with National Geographic, Dell, Burberry, and Spectrum Brands.

14150 Newbrook Dr Ste 115, Chantilly, VA 20151

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Scott McKellam Agency

The Scott McKellam Agency in Alexandria is a marketing company that provides advertising services to drive website traffic and increase small and large businesses' sales and revenue. The firm's advertising and creative team use proven strategies to help clients engage new customers, including pay-per-click marketing on major platforms, such as Google Ads, YouTube Ads, and various social media advertising options on Facebook, Twitter, and Instagram. The Scott McKellam Agency holds Premier Google Partners status.

4025 Majestic Ln Ste D-1, Fairfax, VA 22033

Website

Gabriel Marketing Group

Gabriel Marketing Group is an advertising agency serving the Washington metro area. This agency focuses on advertising for companies with a lot of growth potential and it often represents technology firms. It is experienced with raising publicity to increase revenue as well as new product launches for both digital and physical offerings. Gabriel Marketing Group develops content including aesthetic and copy-based material to create ads that incorporate the client's brand identity and reach target audiences. It also does HubSpot management.

8200 Greensboro Dr Ste 403, McLean, VA 22102

Website

On The Marc Media

On The Marc Media is a Rockville-based advertising agency operating throughout the Washington metro area. It creates several types of advertisements for a range of common mediums. This agency has experience creating television commercials as well as radio advertisements. It is also experienced with print media and leverages in-house graphic design services to create newspaper and magazine ads as well as print mailers. On The Marc Media's other services include public relations consultation, social media management, and web development.

9211 Corporate Blvd Ste 360, Rockville, MD 20850

Website

Expert Answers To Common Questions:

  1. What is an advertising agency?
  2. What is a full-service advertising agency?
  3. How much do companies spend on advertising?
  4. How do advertising agencies make money?
  5. How can companies use social media to advertise?
  6. What is a digital ad agency?
  7. What ad agency does Geico use?
  8. How much do advertising agencies charge?
  9. Why do companies advertise?
  10. What does a copywriter do at an ad agency?
  11. What does a managing director do at an ad agency?
  12. Are ad agencies liable for false advertising?
What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space
What is a full-service advertising agency?
Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.
How much do companies spend on advertising?
Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.
How do advertising agencies make money?
While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.
How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production
What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?
The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.
Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue
What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

Related Resources

How To Hire An Advertising Agency

How To Hire An Advertising Agency

If you have a specific business objective related to growth, market share, brand awareness, or sales revenue, it may be time to bring on an advertising agency. Here is how to find and hire an agency to best meet your business goals, and deliver the ROI you're looking for.

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