Laurels

Best Advertising Agencies
2022

The Best Advertising Agencies
Here Are The Top Advertising Agencies
NuStream

NuStream

NuStream Marketing is a New York advertising agency that assists small to medium-sized businesses throughout the state with data-driven advertising campaigns. The agency offers a wide variety of advertising services, which include keyword research, SEO audit, pay-per-click, retargeting and rebranding, and social media marketing and management. The advertising team also provides call tracking and lead tracking services. NuStream Marketing has worked on campaigns for both local and national clients such as Mortgage America, A-Treat, YMCA, and Citterio.

New York, NY

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Glue Advertising

Glue Advertising

Glue was founded by two industry veterans who recognized that the big conglomerate model had broken. They committed themselves to a different, better client experience grounded in hands-on, strategic attention, turn-on-the-dime responsiveness, and flawless, on-time, on-budget tactical delivery, features that are particularly important to marketers in regulated industries, such as healthcare and financial services. Glue’s secret ingredient is its vast network, which allows the agency to match the best talent to the task at hand––whether it be broadcast, print, social, digital, PR, or market research––and apply the latest industry innovations, such as artificial intelligence.

New York, NY 10001

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SmartSites

SmartSites

SmartSites is a full-service advertising agency that services clients in Paramus, the surrounding New Jersey metros, and even New York City. SmartSites offers website design and development, as well as SEO and PPC management. It is also a Google and Facebook marketing partner, as well as a Microsoft advertising partner. Founding members Alex and Michael Melen have been providing clients with quality digital advertising services since 2011, leading to the company's recognition by NJBiz as one of the Top 250 Privately Held Companies.

Paramus, NJ 07652

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Lounge Lizard

Lounge Lizard

Lounge Lizard is an advertising agency that also provides web development services in New York City. Its digital marketing solutions include online advertising, social media management, lead generation, and search engine optimization (SEO). In addition, its web design expertise covers client websites audits, the creation of responsive web pages and e-commerce stores, and Android and iOS app development. The company has served more than 1,000 companies in various industries, including agriculture, government, boating, gaming, and start-ups since 1998.

New York, NY 10120

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BOLD Worldwide

BOLD Worldwide

BOLD Worldwide specializes in producing cutting edge video advertising in New York. Analysts at the New York advertising agency apply data and consumer insights in pitching daring and successful campaigns for fitness, sports, and lifestyle brands with an emphasis on social and digital innovation. BOLD Worldwide hosts a weekly video show on business, sports, and marketing.

New York, NY 10004

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Grizzly New Marketing

Grizzly New Marketing

Grizzly New Marketing is an advertising agency that serves businesses in New York City. Its services include search engine positioning, social media advertising, link building, website improvement, and Google analytics reporting. Its search engine positioning solution involves analyzing the clients' target group and optimizing their website based on their customers' needs. The agency builds links to increase the client's website popularity and maintains a partnership with Google. It also supports local organizations like Net4kids and Grizzly New Marketing.

New York, NY 10017

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Foley Marketing Advisors

Foley Marketing Advisors

Foley Marketing Advisors is a boutique advertising firm located in the NYC metro that develops and executes successful solutions to help small businesses and start-ups grow. Its creative team uses proven strategies to build campaigns with a combination of organic and paid advertising techniques, including national and local SEO, landing page development, and traditional print and PPC search engine and social media ads. Other services include website and competitor analysis, copywriting, and public relations.

Montclair, NJ 07043

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Sky Advertising

Sky Advertising

Sky Advertising is a digital marketing and advertising agency located in New York, with additional offices in Philadelphia. Founded in 1989, the company works with businesses in the luxury real estate, medical, and recruitment industries looking for advertising options. Services offered include banner ads, digital ads, print ads, and social media marketing. In addition, Sky Advertising handles web design, social media management, and brand strategy. Previous clients include Sotheby's, Septa Recruitment, and Forbes.

New York, NY 10016

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Boucher + Co.

Boucher + Co.

Founded in 2007, Boucher + Co. is a New York City digital marketing agency that helps clients advertise their businesses through search engine optimized content that converts, engages, and builds brand loyalty. It utilizes social media to develop audience engagement and immediate return on investment, designs and develops e-commerce websites with consumer-focused content, and monitors online reputations. B+C focuses on analytics and results while using creative solutions to develop responsive strategies that deliver optimum returns on investment.

New York, NY 10001

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Ruckus Marketing, LLC

Ruckus Marketing, LLC

Ruckus Marketing is a New York-based advertising agency that has catered to both new and established brands since 2010. The agency focuses on digital marketing, media strategy and branding solutions for businesses including services in packaging, web design, market research, and media campaigns. Solutions offered in web design can include app design and software development. Ruckus Marketing has received accolades internationally as well as domestically and has worked with well-recognized brands such as BMW and Crayola.

New York, NY 10018

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Expert Answers To Common Questions:

  1. What is an advertising agency?
  2. What is a full-service advertising agency?
  3. How much do companies spend on advertising?
  4. How do advertising agencies make money?
  5. How can companies use social media to advertise?
  6. What is a digital ad agency?
  7. What ad agency does Geico use?
  8. How much do advertising agencies charge?
  9. Why do companies advertise?
  10. What does a copywriter do at an ad agency?
  11. What does a managing director do at an ad agency?
  12. Are ad agencies liable for false advertising?
Q: What is an advertising agency?
A:

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space
Q: What is a full-service advertising agency?
A:
Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.
Q: How much do companies spend on advertising?
A:
Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.
Q: How do advertising agencies make money?
A:
While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.
Q: How can companies use social media to advertise?
A:

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

Q: What is a digital ad agency?
A:

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production
Q: What ad agency does Geico use?
A:

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

Q: How much do advertising agencies charge?
A:
The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.
Q: Why do companies advertise?
A:

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue
Q: What does a copywriter do at an ad agency?
A:

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

Q: What does a managing director do at an ad agency?
A:

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Q: Are ad agencies liable for false advertising?
A:

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.