Based in Los Angeles, East 2 West Collective is a social media marketing firm that's skilled in lifestyle public relations. Its social media-specific solutions include campaign planning, copywriting and posting to platforms, community management, analytics tracking, social media advertisements, and content shoots, as well as website updates, e-newsletters, and live stream coaching for Periscope, Snapchat, and Musical.ly. E2W Collective has led social campaigns for Yogi Tea, Whole Foods Market, and Nautilus, and it has hosted events for the L.A. Fashion Awards and the Humane Society.
LA SEO Service is an interactive marketing and SEO agency based in Los Angeles. The team offers digital solutions that promote growth for Fortune 500 companies and specialize in enterprise SEO, content writing, link building, site migrations, e-commerce design, paid search advertising, and social media management. LA SEO's strategists utilize Pinterest, Google+, Instagram, and Twitter platforms to boost brand awareness and customer retention for businesses through hashtag marketing, post sharing, and social media advertising.
For over a decade, PushMyWeb, an online marketing and engineering company, has offered results-oriented services to clients in the Los Angeles area. Its services include digital advertising, web design, and programming. Marketing tactics employed by PushMyWeb's team include automation, social media management, email marketing, SEO, landing page design, and Google pay-per-click advertising. Separate services offered include cloud-based software and web app development, e-commerce design, cloud integration, and mobile app design.
Spelling Communications is a public relations agency with offices in Los Angeles. The company offers comprehensive marketing plans, helping its corporate clients to raise their brand awareness on social networks and other forms of media. Its service offering includes brand strategy, content creation, event marketing, and reputation management. Spelling Communications has a client roster that includes several leading international brands such as Artifex, Dole, 3D entertainment distribution, Casa and several more.
With offices in Los Angeles and New York, Deutsch is a creative agency that offers a diverse range of social media services. It creates comprehensive digital strategies that help clients reach new target audiences and raise awareness of their brands. Deutsch offers content creation services, such as copywriting, music, photography, and film editing. In addition, it provides optimization services, including SEO and data analytics. Reebok, Budweiser, and Nintendo are some of Deutsch's international clients.
Mostly Sunny is an influencer marketing agency in Los Angeles. It offers social media marketing services for business clients, helping them to reach their target markets and convert online followers into valuable customers. Mostly Sunny focuses on bringing a brand to life with influencer marketing on platforms such as Snapchat, Instagram, and Youtube. In addition, it offers branding services, content creation, photography, and audiovisuals. Mostly Sunny can also provide support for more traditional media forms, such as print and television.
Founded in 2017 and with offices in Woodland Hills, Brenton Way is a digital marketing agency that uses data on user behavior to drive traffic to clients' websites. The company determines traffic sources and audiences, analyzing trends to create new content while re-purposing older written content into new infographics, videos, and e-books. It creates tailor-made marketing strategies by using paid native, display, Google AdWords, Facebook, and other direct social media advertising as well as digital PR to develop relationships with consumers without the fluff. Brenton Way additionally assists with keyword research, link-building, email marketing, social outreach, and optimizing sales funnels.
Jive PR + Digital is a social media marketing agency that serves the Los Angeles area and the surrounding communities. It is a one-stop communications shop that provides services like public relations, social media, and paid digital ads. Additionally, it provides influencer management that includes boosting influencer posts, product drops, takeovers, hosted activations, and paid content creation. It specializes in consumer brands, entertainment, technology, and health & wellness. Jive PR + Digital also has offices all across North America.
UPRISE Management is a marketing services company that caters to the digital advertising needs of clients in Los Angeles. The agency provides general advertising services such as strategic consulting, talent management, public relations, and content creation. It also handles social media marketing matters aimed at growing the presence of clients through various digital channels. Other services include SEO and SEM processes as well as Instagram and Twitter verification support. UPRISE Management's services have helped brands like Motorola and other companies in the lifestyle, hospitality, and tech industries.
Umbrella Web Design & Development is a Los Angeles-based company that provides digital marketing solutions to business owners. It uses social media marketing to grow business leading to improved brand awareness and increased inbound traffic. It also has website care plans that include a monthly website review to keep it safe, up-to-date, and backed up in the event of content loss. The company was formed in 2005 by Ronen Hirsch, who focuses on designing and developing websites for small and medium-sized enterprises.
Mediakix is a social media influencer marketing agency based in Santa Monica that connects brands with influencers on YouTube, Instagram, TikTok, and other social media platforms through sponsorships and branded campaigns. Mediakix works primarily with e-commerce, fashion, CPG, gaming, travel, mobile, and consumer electronics clients and partners with established and emerging content creators to reach the brand's target audiences. Through sponsored media placements and influencer marketing, Mediakix drives brand awareness and drives conversions and sales for clients. Additionally, the agency conducts original market research and publishes industry-leading thought leadership. Mediakix was one of the first influencer marketing agencies, founded in 2011.
Loaded Media has been working with individuals and businesses in Los Angeles and nearby areas since 2021. Included in its services is social media management, which involves creating content for posts and stories. Its team conducts video and photo shoots to produce social media content for clients. Monthly packages with social media consultations, publicist representation, and SEO management are available. Loaded Media's clients have been featured by various news outlets, including CNN, Fox News, and CBS News.
Blend is a Los Angeles-based creative agency that helps businesses to create impactful content for their online communities, with a strong focus on photography, videography, and animation. It offers digital marketing plans that cover every stage of social media development, including strategic planning, branding, audience targeting, and advertising. Blend has a client roster that includes several high profile brands, such as Verizon, Mastercard, and Lyft. It was recognized by the Clutch network as a leading marketing and advertising agency.
Social Media 55 is a social media marketing agency that serves clients in and around Los Angeles. It specializes in providing social media services such as influencer marketing, social media management, social media advertising, Snapchat marketing, Facebook marketing, and Instagram engagement marketing services. The Social Media 55 team also offers digital services and niche-specific services, including bridal marketing, real estate marketing, healthcare marketing, and political campaign marketing services. Its list of clients includes Sicily, Rasoi, Top Maui Hotels, and Jivago.
Founded in 2010, L.A. Social Karma is a Los Angeles social media and digital marketing agency serving local businesses. The firm creates regular weekly content for clients' Facebook and Instagram pages, and it responds to customers' questions and concerns on behalf of the brand. It sources content for reposting and compiles monthly analytics and performance tracking reports. Additionally, L.A. Social Karma creates follower growth strategies and networks with social media influencers to promote clients' products and services.
Los Angeles-based company Emarketed is a design agency that serves businesses of all sizes and industries. The company provides social media marketing and management services, handling all aspects of user accounts on popular platforms such as Facebook, Instagram, and YouTube. This service includes curating and creating content and ads, engaging with other accounts, and analytics monitoring. Other services include website design and copywriting. Emarketed has worked with clients such as Winchell's Donut House and KKCS.
EF Public Relations is a digital marketing firm providing solutions to Los Angeles clients in the entertainment industry. The digital solutions offered by the agency include custom publicity campaign hosting, product management and marketing, social media advertising, public relations, event planning/promotion, and copywriting. The strategists have worked with musicians, athletes, actors, and nonprofit organizations. In 2017 and 2018, EF Public Relations was recognized as Expertise's Best PR Firm in Los Angeles.
With over a decade of experience, Los Angeles IT company Comp-Pros takes a data-based approach to social media marketing. The agency helps businesses to interpret the information from their target customers to optimize their digital marketing strategy. It offers thorough research into optimal posting times and key demographics and provides content creation and audiovisual services from their team of award-winning designers. Comp-Pros optimizes the performance of social media platforms with SEO, pay-per-click advertising, follow/unfollow management, and engagement strategies to ensure growth and influence for their clients.
MC2 is a full-service digital marketing agency headquartered in Los Angeles. The company works with businesses across multiple sectors but has a strong focus on the hospitality, beauty, and fashion industries. The firm helps its corporate clients to post engaging social media content that resonates with their online communities, offering strategic planning, content development, advertising, and social media analytics. MC2 provides additional design services, including branding, packaging, and print collateral.
AB Media USA is a Los Angeles-based social media marketing agency recognized to be the innovator in providing tailor-fit marketing strategies and tools to businesses across industries. It offers creative, marketing, and digital services that include graphic design, animation & effects, geofence, and social media marketing, web development, and business intelligence. The company also uses elaborate yet professional strategies to drive traffic into clients' websites such as hashtags and QR codes. Some of the firm's clients include Burbank Pediatric Dentistry and Love You Latte.
Fresh Content Society is a social media marketing agency composed of community and creative managers, content creators, and strategists. It caters to businesses in Los Angeles looking to leverage their social media profiles. Its social media and paid media strategy services help clients build a game plan for their channels, content, and campaigns. Its in-house team of experts develops and manages social media campaigns such as contests, giveaways, and sweepstakes. Fresh Content Society has worked with clients including KFC, True Value, Klein Tools, and Topco.
Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.
One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:
It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:
Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.
A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.
A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:
Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.
Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:
As of 2019, more than 90% of businesses in the United States were using social media for marketing purposes. Around 73% of small businesses spent money on social media marketing, and as many as 77% use social media to support key functions, such as customer service and sales.
Companies promote products on social media in various ways, including:
Brands that have the resources can hire in-house social media marketing professionals. They can also work with individual freelancers to handle specific components of social media marketing, such as writing posts or creating visual designs. For the most comprehensive experience, and the most extensive specialization in individual social media platforms and marketing options, a social media marketing agency is the best choice, and can handle most or even all of a company’s social media marketing.