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Best Social Media Marketing Agencies in
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2020

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Here Are The Top Social Media Marketing Agencies Near 20149

DanMatt Media

For over 25 years, DanMatt Media has provided professional marketing services from its offices in the greater Washington, D.C., and Denver areas. The agency specializes in custom social media marketing solutions for most major platforms such as Facebook, YouTube, Twitter, Instagram, and LinkedIn. It handles all aspects of the social marketing process, including custom ad creation, frequent posting, graphic design, optimized content, sponsored ad management, and video marketing. DanMatt Media also offers website development and TV and radio ad creation.

14610 Pettit Way, Potomac, MD 20854

Website

eFocus

Based in McLean and serving the Alexandria area, eFocus is a woman-owned social media marketing agency. The team creates and manages social media campaigns for clients in the health, beauty, and education sectors. Its marketing strategies include content creation, networking and outreach, auditing, and analytics measuring. EFocus employs additional approaches such as video production, web design, branding, SEO, email marketing, and public relations. The agency partners with Cancri, The CW, and Onyx Global.

1420 Spring Hill Rd Ste 600, McLean, VA 22102

Website

Bon Digital llc

Bon Digital LLC is a social media marketing firm with experience that spans social networks including Facebook, Twitter, LinkedIn, Pinterest, Instagram, Snapchat, Tumblr, and YouTube. Based in Fairfax and serving the Alexandria area, the firm offers channel optimization, content generation, regular posting, hashtag outreach, and paid social ad solutions. Other services include SEO, pay-per-click advertising, branding, and digital marketing training. Bon Digital has developed solutions for clients in the medical, real estate, and legal industries.

The InfoWEST Group

Founded in 1994, The InfoWEST Group is a Fairfax-based company made up of digital marketing experts in the global aerospace and defense sectors. With over two decades of experience working with aerospace industry clients of all sizes, the company offers solutions such as social media posting, content updates, web design and development, blog writing, and public relations. The group employs social media marketing tactics through Facebook, Instagram, and LinkedIn platforms. The InfoWEST Group is also experienced in B2B and nonprofit industries.

3028 Javier Rd Ste 201, Fairfax, VA 22031

Website

Sozilla Digital LLC

Sozilla Digital LLC is a one-stop online marketing company that serves small and large businesses in the Alexandria metro area. Its services cover Google and Facebook ad management, social media page SEO, and social media content management. The agency also offers consultancy and coaching services for companies with in-house marketing departments. Sozilla Digital LLC has served Smart Care with Love Home Care Agency, A-Advantage Heating and Air Conditioning, and Quick Homebuyers.

5112 Cliffhaven Dr, Annandale, VA 22003

Website

Related Resources

How To Hire A Social Media Marketing Company

How To Hire A Social Media Marketing Company

Get the most bang for your social media buck by hiring a social media marketing agency to handle everything from daily social media posting to comprehensive cross-platform social media marketing campaigns, to online reputation management. Here's how to hire the right team for your company's social media marketing needs.

Read The Article
5 Steps to Master Small Business Social Media

5 Steps to Master Small Business Social Media

Social media should be part of every small business' marketing strategy. This guide will help you decide which platforms to use, what content to post, and how to grow your customer base.

Read The Article

Expert Answers To Common Questions:

  1. What is social media marketing?
  2. Why is social media important for business?
  3. How do you market on social media?
  4. What is the most used social media platform?
  5. What is a social media campaign?
  6. How do you create a social media strategy?
  7. How do you plan content for social media?
  8. How does social media marketing affect small businesses?
  9. How many businesses use social media?
  10. How do you promote a product on social media?
  11. Where do I find a social media marketer?
What is social media marketing?

Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

Why is social media important for business?

One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

  • A low-cost way to engage organically with target audiences
  • Potential for expanded reach of a brand message if people like, share, or comment on posts
  • Ability to leverage consumer-generated content to get more exposure
  • Easily segregate marketing by demographics on various platforms
  • Extra authority for a brand online
How do you market on social media?

It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

  • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
  • Sharing content from others to help create an authority page people return to often
  • Asking questions and hosting polls to spark user engagement
  • Hosting contests and giveaways to drive consumer interest and promote sharing
  • Linking from social posts back to websites and other brand content

What is the most used social media platform?

Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

What is a social media campaign?

A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

How do you create a social media strategy?

A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

  • Identifying the audience and which social platforms are best for connecting with those consumers
  • Defining the goals, including what action the business wants consumers to take
  • Brainstorming and creating various content
  • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
  • Following through with the social media posting calendar
How do you plan content for social media?

Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

How does social media marketing affect small businesses?

Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:

  • Ability to reach new consumers as other people share content
  • Possibility of finding loyal customers who act as brand ambassadors to boost the reach of the company's social media message
  • Establishing the business as a community or thought leader in the space
  • Increasing leads and website traffic even if SEO or other efforts aren't yet performing

How many businesses use social media?

As of 2019, more than 90% of businesses in the United States were using social media for marketing purposes. Around 73% of small businesses spent money on social media marketing, and as many as 77% use social media to support key functions, such as customer service and sales.

How do you promote a product on social media?

Companies promote products on social media in various ways, including:

  • Contests: Companies host writing or photo contests featuring their products or giveaways that encourage people to share information about their brand.
  • Deals and promo codes: Businesses often post information about deals on their social platforms, encouraging people to share the savings with others.
  • Promotion to communities: Companies might promote custom products to certain communities, either via hashtags, or in exclusive groups for more targeted marketing.
  • Influencer collaborations: Brands may provide discounts, free products, or payment to influencers to talk about their products.
  • Direct sales: Some companies sell directly on social through carousel ads or marketplace posts.

Where do I find a social media marketer?

Brands that have the resources can hire in-house social media marketing professionals. They can also work with individual freelancers to handle specific components of social media marketing, such as writing posts or creating visual designs. For the most comprehensive experience, and the most extensive specialization in individual social media platforms and marketing options, a social media marketing agency is the best choice, and can handle most or even all of a company’s social media marketing.