Yard NYC is a New York-based advertising agency that specializes in developing creative branding strategies. The team of professionals is passionate about shaping companies to be more culturally relevant. CEO Ruth Bernstein works with both digital and traditional companies to help update them for the modern age. She and her team have created several viral marketing campaigns for clients. The company's 'Meet Me In The Gap' video earned over 1 billion impressions within the first 72 hours of posting. The company was awarded Small Agency of the Year in 2018.
Team Epiphany is a New York City marketing agency that has been providing branding services since 2005. The company was founded by Coltrane Curtis, a former MTV video jockey who has successfully curated a team of tastemakers, creatives, and celebrities to elevate the platform. They offer a unique, influencer-driven marketing strategy involving friends of Curtis, who have the relevance to sway culture in their favor. The company connects brands with a network of cultural influencers, who are then able to quickly and successfully market a business. The diverse team handles brand strategy, cultural consulting, trend research, and visual design.
ALIREAZ is a graphic design company that offers branding services. With over a decade of experience, it draws upon a vast array of marketing knowledge to help clients revise their brand identities and present their brands to target audiences in ways most likely to engage them. Some of the aspects it assists small businesses with include logo design, web design or redesign, and social media management, which all contribute to online presence and leave impressions on their potential customers.
DBC is a branding agency based in New York City that has crafted solutions for industries such as technology, medical and healthcare, and financial services. Its team of creatives aims to formulate strategies and campaigns to boost a business's reputation. They can help a brand decide on how to align its visual components with the content it provides for consumers. The firm consists of brand strategists and designers who work hand in hand to produce quality designs and customer experiences.
Starfish is a full-service branding and creative communications agency in New York City that is committed to utilizing novel approaches since its foundation over 15 years ago. Its marketing process starts with a brand strategy, employing proprietary methodologies to achieve brand integration. Additionally, the firm uses a nine-point customer journey mapping workflow to reverse engineer effective branding strategies for its clients. Starfish has worked with different brands, such as Weight Watchers, PricewaterhouseCoopers, Sharp, and Dunkin' Donuts.
Imagemme is a design studio that has been providing branding and packaging services in the New York metro area for over a decade. Their team of experienced strategists, designers, and product engineers work with companies to create both digital and traditional branding, as well as develop effective packaging. The company balances aesthetics and functionality to create meaningful products and strives to communicate unique brand value through their designs. They have won a Dieline Award and earned recognition by Design Rush as one of the Top 25 Best Product Design Firms.
KOUNTERATTACK is a branding and marketing agency that has been serving New York City for two decades. Its team focuses on implementing a three-prong strategy of form, content, and behavior into their successful branding campaigns, which establishes a strong connection between the brand and target audience. The company specializes in creating lasting emotional bonds between people and brands in order to retain loyalty. They provide a cross-functional experience, involving the client in every step of the marketing process as it progresses. The company won two gold Horizon Interactive Awards for its creative design efforts.
Lounge Lizard has been developing brands of New York City businesses since 1998. It also provides web design and development, digital marketing, sales optimization, SEO, and app development services. The business is a Google Partner, Hubspot Certified Partner, and Salesforce Certified Administrator. Among its clients are ESPN, Motorola, The Walt Disney Company, the Tony Awards, and National Geographic. Lounge Lizard has offices in Long Island, New York, Washington D.C., and Nashville.
House of Chanelle is a New York-based PR and brand management consultancy firm that specializes in providing solutions for global luxury and fashion brands. The company helps build markets, create partnerships, and develop content between brands and influencers. Its team members have over a decade of industry experience in branding, digital marketing, and celebrity relations. House of Chanelle has worked for various luxury brands, including Stella McCartney, Louis Vuitton, Bottega Veneta, Christian Louboutin, and Prada.
Ninety Two Creative does web design work for clients throughout the Rochester metro area. This agency has worked for clients in a multitude of industries and has extensive experience with branding and logo design, which are skills that contribute to its web design services. Ninety Two Creative's work focuses heavily on the content creation aspects and it is renowned for its asset design as much as its actual web design services. This studio redesigns existing websites too.
Catch is a New York City marketing agency that specializes in producing effective commercial ads. Its team of professionals focuses on brand growth and has collaborated with a variety of diverse companies to grow their brands. They offer full-service creative marketing, including branding, advertising, innovation, and digital growth. The company is committed to reaching and impacting its target audience, which they achieve by increasing engagement through ads. They leverage technology to analyze data trends and tweak their media formula accordingly to suit the needs of a particular brand better, consistently learning through hands-on experience.
BrandTuitive is a branding agency comprised of creative designers, writers, and strategists who help clients thrive in their businesses. The agency's team of experts integrates its core values in the strategies they use for branding. Some of the services the agency offers include naming, research and insights, brand messaging, logo, and brand identity design. Furthermore, the New York City agency is most proud of being recognized by organizations, including the American Graphic Design Awards and American Web Design Awards.
VMGROUPE / LBCVMG is a New York branding agency that has handled marketing for premium brands and online retailers for over a decade. Its creative director, Daniel Garriga, utilizes professional film and photography skills to create a visually impactful approach to branding. The team incorporates digital storytelling and rich visuals into their creative marketing strategy, focusing primarily on beauty, lifestyle, and jewelry brands. The company delivers strategy-based branding, creative marketing, and high-converting sites with engaging user experiences. Previous clients have enjoyed their full-service marketing approach, visual designs, and cost-efficient packages.
C42D is a marketing agency based in New York City that has been developing brands for nearly a decade. The company specializes in helping early stage, mid-market, and technology firms shape distinctive, recognizable brands. Its team collaborates with companies to create effective brand strategies and build engagement. Their marketing approach involves establishing a clear brand story for new and visionary companies, then implementing it across all media. Its team of designers and strategists focus on building brands that engage customers, increase sales, and build audiences. The company has been recognized by Clutch as a top branding agency in New York.
Thinkso is a creative agency that has been providing marketing services in New York City since 2006. The company hires senior-level professionals in different areas to create a structured, multidisciplinary approach to branding. Its team specializes in multiple varieties of branding and offers work in editorial, marketing, planning, and digital areas. They provide a full-service approach, and previous clients have appreciated their detailed planning and creative designs. The company was honored at the 24th Annual FCS Portfolio Awards and received three International Design Awards for its branding and design efforts.
Logo Design NYC is a branding agency that serves clients in and around New York. The creative digital agency specializes in producing unique and functional logo designs that help brands and businesses stand out. Logo Design NYC offers basic, standard, and professional packages, which generally includes a set of initial design concepts, rounds of revisions, and color profile renderings. Logo Design NYC can produce creative designs for various brands and industries, ranging from auto to fashion, legal, and tech industry.
Martha Lynn Laskie Graphic Design & Illustration offers branding services to New York City clients. Headed by multidisciplinary designer Martha Lynn Laskie, the company's branding-related offerings range from logo design to full brand identity packages that include templates for business presentations, stationery, and social media. Packaging design services are also available. Laskie has made more than 250 logos and branding packages for companies and brands in various industries. Previous clients include Lazard Asset Management, Moonflower Macarons, and Le Haute Spa.
Founded in 2005, Group Gordon is a New York-based corporate public relations firm with offices in Chicago and Philadelphia. Its team of professionals develops communications strategies for corporate and public affairs organizations, then executes those strategies to boost brand awareness, build thought leadership, and engage key audiences. Group Gordon advises clients, including higher education institutions, law firms, financial and professional services companies, and nonprofit organizations, on all aspects of communications, including earned and paid media, content development, and social media strategy, campaigns, and community management.
UPRISE Management is a marketing services company that caters to the digital advertising needs of clients in New York City. The agency provides general advertising services such as strategic consulting, talent management, public relations, and content creation. It also handles social media marketing matters aimed at growing the presence of clients through various digital channels. Other services include SEO and SEM processes as well as Instagram and Twitter verification support. UPRISE Management's services have helped brands like Motorola and other companies in the lifestyle, hospitality, and tech industries.
Building a brand begins with thinking about what a company is about and what it does well, and then applying those concepts to marketing materials and advertising. Using a branding agency is one way to speed up the branding process by bringing experienced professionals on board to help. Some things to do when building a brand include:
To register a brand, or specifically a brand name, start by preparing your brand name mark and then visiting the U.S. Patent and Trademark Office website. Use the Trademark Electronic Search System (TESS) to confirm that no other company is already using your mark. Write a summary of the goods and services you plan to associate with your brand. Then, submit your application and fees through the TESS system.
Brand positioning pinpoints the reason why customers choose one brand over another. Business leaders can use this information to craft effective corporate messages and marketing materials. Identifying the main reason why customers make certain buying decisions helps direct all aspects of communication and develop marketing messages that encourage customers to complete a purchase. Common brand positioning errors include confused positioning, double positioning, over positioning, and under positioning.
A brand ambassador is someone who agrees to act as the face of a brand. This person will typically be featured in advertising, such as TV ads, magazine ads, and internet advertising. A brand ambassador may also make personal appearances on behalf of a company or prepare social media posts that share company promotions.
Brand awareness means putting information about your company in front of as many potential customers as possible. Begin by evaluating different ways to target potential customers, such as pay-per-view ads on Google or Facebook, and focus on demographics, such as age, gender, and geographic location. A branding agency can help you select the most effective methods for targeting customers.
A brand lift study surveys people about advertising messages they've seen. The study asks people questions about whether they have seen advertising for a given brand and their perception of the brand and advertising message. The information revealed in these studies helps business leaders understand how well a specific marketing campaign is performing. Platforms that have brand lift study options include Nielsen, Ipsos Connect, and Survata.
Branding is important because it helps potential and existing customers find your product or service when compared to similar products and services offered by competitors. It also helps customers identify your offerings as the better option. Hiring a professional branding agency helps you streamline the process and achieve results faster. Some specific ways branding helps a business include: