Laurels

Best Branding Agencies
2022

The Best Branding Agencies
Here Are The Top Branding Agencies
C42D Creative Inc.

C42D Creative Inc.

C42D is a marketing agency based in New York City that has been developing brands for nearly a decade. The company specializes in helping early stage, mid-market, and technology firms shape distinctive, recognizable brands. Its team collaborates with companies to create effective brand strategies and build engagement. Their marketing approach involves establishing a clear brand story for new and visionary companies, then implementing it across all media. Its team of designers and strategists focus on building brands that engage customers, increase sales, and build audiences. The company has been recognized by Clutch as a top branding agency in New York.

New York, NY 10018

Website

YARD NYC.

YARD NYC.

Yard NYC is a New York-based advertising agency that specializes in developing creative branding strategies. The team of professionals is passionate about shaping companies to be more culturally relevant. CEO Ruth Bernstein works with both digital and traditional companies to help update them for the modern age. She and her team have created several viral marketing campaigns for clients. The company's 'Meet Me In The Gap' video earned over 1 billion impressions within the first 72 hours of posting. The company was awarded Small Agency of the Year in 2018.

New York, NY 10004

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Website
DBC

DBC

DBC is a branding agency based in New York City that has crafted solutions for industries such as technology, medical and healthcare, and financial services. Its team of creatives aims to formulate strategies and campaigns to boost a business's reputation. They can help a brand decide on how to align its visual components with the content it provides for consumers. The firm consists of brand strategists and designers who work hand in hand to produce quality designs and customer experiences.

New York, NY 10004

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Justin Jenkins Designs

Justin Jenkins Designs

Justin Jenkins Designs has been serving clients in the New York City metro since 2018. It creates personalized branding using the ideas of its clients, where it gets visualized and implemented into the final designs. The agency provides vectors, JPEG, PNG, EPS, and GIF files for logos, flyers, cards, and packaging design projects. Its team comprises designers and marketing and advertising specialists. Justin Jenkins Designs partners with IONOS for its website designs projects.

New York, NY 10075

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Logo Design NYC

Logo Design NYC

Logo Design NYC is a branding agency that serves clients in and around New York. The creative digital agency specializes in producing unique and functional logo designs that help brands and businesses stand out. Logo Design NYC offers basic, standard, and professional packages, which generally includes a set of initial design concepts, rounds of revisions, and color profile renderings. Logo Design NYC can produce creative designs for various brands and industries, ranging from auto to fashion, legal, and tech industry.

New York, NY 10017

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Amra & Elma

Amra & Elma

Amra & Elma assists small businesses with a range of branding needs, helping them to ingratiate themselves among target audiences and maintain engagement through strategically targeted efforts. It creates and curates logo design elements and incorporates said elements within branding collateral which it creates for business promotion campaigns. Amra & Elma also uses social media platforms to supplement its clients' branding goals and engage with their audiences directly using on-brand messaging to create and bolster interest.

New York, NY 10018

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Thinkso Creative LLC

Thinkso Creative LLC

Thinkso is a creative agency that has been providing marketing services in New York City since 2006. The company hires senior-level professionals in different areas to create a structured, multidisciplinary approach to branding. Its team specializes in multiple varieties of branding and offers work in editorial, marketing, planning, and digital areas. They provide a full-service approach, and previous clients have appreciated their detailed planning and creative designs. The company was honored at the 24th Annual FCS Portfolio Awards and received three International Design Awards for its branding and design efforts.

New York, NY 10018

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House of Chanelle

House of Chanelle

House of Chanelle is a New York-based PR and brand management consultancy firm that specializes in providing solutions for global luxury and fashion brands. The company helps build markets, create partnerships, and develop content between brands and influencers. Its team members have over a decade of industry experience in branding, digital marketing, and celebrity relations. House of Chanelle has worked for various luxury brands, including Stella McCartney, Louis Vuitton, Bottega Veneta, Christian Louboutin, and Prada.

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BrandTuitive

BrandTuitive

BrandTuitive is a branding agency comprised of creative designers, writers, and strategists who help clients thrive in their businesses. The agency's team of experts integrates its core values in the strategies they use for branding. Some of the services the agency offers include naming, research and insights, brand messaging, logo, and brand identity design. Furthermore, the New York City agency is most proud of being recognized by organizations, including the American Graphic Design Awards and American Web Design Awards.

New York, NY 10016

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VMGROUPE / LBCVMG

VMGROUPE / LBCVMG

VMGROUPE / LBCVMG is a New York branding agency that has handled marketing for premium brands and online retailers for over a decade. Its creative director, Daniel Garriga, utilizes professional film and photography skills to create a visually impactful approach to branding. The team incorporates digital storytelling and rich visuals into their creative marketing strategy, focusing primarily on beauty, lifestyle, and jewelry brands. The company delivers strategy-based branding, creative marketing, and high-converting sites with engaging user experiences. Previous clients have enjoyed their full-service marketing approach, visual designs, and cost-efficient packages.

Brooklyn, NY 11249

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Expert Answers To Common Questions:

  1. What is branding?
  2. What is brand management?
  3. What does a brand designer do?
  4. How do I build a brand?
  5. How do I register a brand?
  6. What is brand positioning?
  7. What is brand equity?
  8. What is a brand ambassador?
  9. Which targeting option is best for achieving brand awareness?
  10. What is a brand lift study?
  11. Why is branding important?
Q: What is branding?
A:
Branding is a type of marketing that business leaders rely on to make a company recognizable to potential customers. It may be a brand name, a logo, or a design element that's used in every product produced by the company. It makes products and services instantly recognizable and lets past customers know what level of quality or service to expect.
Q: What is brand management?
A:
Brand management is a technique brand managers use to help customers feel a connection to a company. It increases customer loyalty and makes it more likely that customers will return based on positive associations with a brand. Professional brand managers create marketing assets, including logos, localized marketing materials, brochures, and branded emails.
Q: What does a brand designer do?
A:
Brand designers and graphic designers are often thought of as being the same. The difference between the two lies in the tasks they perform. Brand designers create visual marketing messages that express what a company offers its customers. For example, this could be a logo that customers associate with a specific company. Graphic designers use basic design principles and tools to create marketing materials that are visually appealing. Designing business cards is an example of a task a graphic designer might perform.
Q: How do I build a brand?
A:

Building a brand begins with thinking about what a company is about and what it does well, and then applying those concepts to marketing materials and advertising. Using a branding agency is one way to speed up the branding process by bringing experienced professionals on board to help. Some things to do when building a brand include:

  • Learning about your target customers and what they like about your business
  • Writing a slogan that emphasizes what your customers like about your business
  • Assessing the strengths and weaknesses of your company and your competitors
  • Choosing which aspects of your company you want to highlight
  • Creating a logo that matches your business and corporate goals
Q: How do I register a brand?
A:

To register a brand, or specifically a brand name, start by preparing your brand name mark and then visiting the U.S. Patent and Trademark Office website. Use the Trademark Electronic Search System (TESS) to confirm that no other company is already using your mark. Write a summary of the goods and services you plan to associate with your brand. Then, submit your application and fees through the TESS system.

Q: What is brand positioning?
A:

Brand positioning pinpoints the reason why customers choose one brand over another. Business leaders can use this information to craft effective corporate messages and marketing materials. Identifying the main reason why customers make certain buying decisions helps direct all aspects of communication and develop marketing messages that encourage customers to complete a purchase. Common brand positioning errors include confused positioning, double positioning, over positioning, and under positioning.

Q: What is brand equity?
A:
Brand equity is the value a company gains when a brand or product associated with a specific brand becomes recognized compared to an unbranded item of similar nature and quality. For example, customers who like designer handbags may be willing to pay far more for a purse with a certain logo than for a different unbranded purse of equal construction that's sold at a local department store.
Q: What is a brand ambassador?
A:

A brand ambassador is someone who agrees to act as the face of a brand. This person will typically be featured in advertising, such as TV ads, magazine ads, and internet advertising. A brand ambassador may also make personal appearances on behalf of a company or prepare social media posts that share company promotions.

Q: Which targeting option is best for achieving brand awareness?
A:

Brand awareness means putting information about your company in front of as many potential customers as possible. Begin by evaluating different ways to target potential customers, such as pay-per-view ads on Google or Facebook, and focus on demographics, such as age, gender, and geographic location. A branding agency can help you select the most effective methods for targeting customers.

Q: What is a brand lift study?
A:

A brand lift study surveys people about advertising messages they've seen. The study asks people questions about whether they have seen advertising for a given brand and their perception of the brand and advertising message. The information revealed in these studies helps business leaders understand how well a specific marketing campaign is performing. Platforms that have brand lift study options include Nielsen, Ipsos Connect, and Survata.

Q: Why is branding important?
A:

Branding is important because it helps potential and existing customers find your product or service when compared to similar products and services offered by competitors. It also helps customers identify your offerings as the better option. Hiring a professional branding agency helps you streamline the process and achieve results faster. Some specific ways branding helps a business include:

  • Providing instant recognition due to a logo or design element
  • Enhancing brand awareness
  • Functioning as a competitive market differentiator
  • Increasing the overall value of the business
  • Encouraging both repeat and new customers