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Best Branding Agencies
2022

The Best Branding Agencies
Here Are The Top Branding Agencies
YARD NYC.

YARD NYC.

Yard NYC is a New York-based advertising agency that specializes in developing creative branding strategies. The team of professionals is passionate about shaping companies to be more culturally relevant. CEO Ruth Bernstein works with both digital and traditional companies to help update them for the modern age. She and her team have created several viral marketing campaigns for clients. The company's 'Meet Me In The Gap' video earned over 1 billion impressions within the first 72 hours of posting. The company was awarded Small Agency of the Year in 2018.

New York, NY 10004

Website

Website
Team Epiphany

Team Epiphany

Team Epiphany is a New York City marketing agency that has been providing branding services since 2005. The company was founded by Coltrane Curtis, a former MTV video jockey who has successfully curated a team of tastemakers, creatives, and celebrities to elevate the platform. They offer a unique, influencer-driven marketing strategy involving friends of Curtis, who have the relevance to sway culture in their favor. The company connects brands with a network of cultural influencers, who are then able to quickly and successfully market a business. The diverse team handles brand strategy, cultural consulting, trend research, and visual design.

New York, NY 10001

Website

Website
ALIREAZ

ALIREAZ

ALIREAZ is a graphic design company that offers branding services. With over a decade of experience, it draws upon a vast array of marketing knowledge to help clients revise their brand identities and present their brands to target audiences in ways most likely to engage them. Some of the aspects it assists small businesses with include logo design, web design or redesign, and social media management, which all contribute to online presence and leave impressions on their potential customers.

Brooklyn, NY 11208

WebsiteInstagram

Website
DBC

DBC

DBC is a branding agency based in New York City that has crafted solutions for industries such as technology, medical and healthcare, and financial services. Its team of creatives aims to formulate strategies and campaigns to boost a business's reputation. They can help a brand decide on how to align its visual components with the content it provides for consumers. The firm consists of brand strategists and designers who work hand in hand to produce quality designs and customer experiences.

New York, NY 10004

WebsiteInstagram

Website
Starfish

Starfish

Starfish is a full-service branding and creative communications agency in New York City that is committed to utilizing novel approaches since its foundation over 15 years ago. Its marketing process starts with a brand strategy, employing proprietary methodologies to achieve brand integration. Additionally, the firm uses a nine-point customer journey mapping workflow to reverse engineer effective branding strategies for its clients. Starfish has worked with different brands, such as Weight Watchers, PricewaterhouseCoopers, Sharp, and Dunkin' Donuts.

New York, NY 10010

Website

Website
Imagemme

Imagemme

Imagemme is a design studio that has been providing branding and packaging services in the New York metro area for over a decade. Their team of experienced strategists, designers, and product engineers work with companies to create both digital and traditional branding, as well as develop effective packaging. The company balances aesthetics and functionality to create meaningful products and strives to communicate unique brand value through their designs. They have won a Dieline Award and earned recognition by Design Rush as one of the Top 25 Best Product Design Firms.

New York, NY 10013

Website

Website
KOUNTERATTACK

KOUNTERATTACK

KOUNTERATTACK is a branding and marketing agency that has been serving New York City for two decades. Its team focuses on implementing a three-prong strategy of form, content, and behavior into their successful branding campaigns, which establishes a strong connection between the brand and target audience. The company specializes in creating lasting emotional bonds between people and brands in order to retain loyalty. They provide a cross-functional experience, involving the client in every step of the marketing process as it progresses. The company won two gold Horizon Interactive Awards for its creative design efforts.

New York City, NY 10012

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Website
Lounge Lizard

Lounge Lizard

Lounge Lizard has been developing brands of New York City businesses since 1998. It also provides web design and development, digital marketing, sales optimization, SEO, and app development services. The business is a Google Partner, Hubspot Certified Partner, and Salesforce Certified Administrator. Among its clients are ESPN, Motorola, The Walt Disney Company, the Tony Awards, and National Geographic. Lounge Lizard has offices in Long Island, New York, Washington D.C., and Nashville.

New York, NY 10120

WebsiteInstagram

Website
House of Chanelle

House of Chanelle

House of Chanelle is a New York-based PR and brand management consultancy firm that specializes in providing solutions for global luxury and fashion brands. The company helps build markets, create partnerships, and develop content between brands and influencers. Its team members have over a decade of industry experience in branding, digital marketing, and celebrity relations. House of Chanelle has worked for various luxury brands, including Stella McCartney, Louis Vuitton, Bottega Veneta, Christian Louboutin, and Prada.

Website
ninety two creative

ninety two creative

Ninety Two Creative does web design work for clients throughout the Rochester metro area. This agency has worked for clients in a multitude of industries and has extensive experience with branding and logo design, which are skills that contribute to its web design services. Ninety Two Creative's work focuses heavily on the content creation aspects and it is renowned for its asset design as much as its actual web design services. This studio redesigns existing websites too.

Rochester, NY 14624

Website

Website

Expert Answers To Common Questions:

  1. What is branding?
  2. What is brand management?
  3. What does a brand designer do?
  4. How do I build a brand?
  5. How do I register a brand?
  6. What is brand positioning?
  7. What is brand equity?
  8. What is a brand ambassador?
  9. Which targeting option is best for achieving brand awareness?
  10. What is a brand lift study?
  11. Why is branding important?
Q: What is branding?
A:
Branding is a type of marketing that business leaders rely on to make a company recognizable to potential customers. It may be a brand name, a logo, or a design element that's used in every product produced by the company. It makes products and services instantly recognizable and lets past customers know what level of quality or service to expect.
Q: What is brand management?
A:
Brand management is a technique brand managers use to help customers feel a connection to a company. It increases customer loyalty and makes it more likely that customers will return based on positive associations with a brand. Professional brand managers create marketing assets, including logos, localized marketing materials, brochures, and branded emails.
Q: What does a brand designer do?
A:
Brand designers and graphic designers are often thought of as being the same. The difference between the two lies in the tasks they perform. Brand designers create visual marketing messages that express what a company offers its customers. For example, this could be a logo that customers associate with a specific company. Graphic designers use basic design principles and tools to create marketing materials that are visually appealing. Designing business cards is an example of a task a graphic designer might perform.
Q: How do I build a brand?
A:

Building a brand begins with thinking about what a company is about and what it does well, and then applying those concepts to marketing materials and advertising. Using a branding agency is one way to speed up the branding process by bringing experienced professionals on board to help. Some things to do when building a brand include:

  • Learning about your target customers and what they like about your business
  • Writing a slogan that emphasizes what your customers like about your business
  • Assessing the strengths and weaknesses of your company and your competitors
  • Choosing which aspects of your company you want to highlight
  • Creating a logo that matches your business and corporate goals
Q: How do I register a brand?
A:

To register a brand, or specifically a brand name, start by preparing your brand name mark and then visiting the U.S. Patent and Trademark Office website. Use the Trademark Electronic Search System (TESS) to confirm that no other company is already using your mark. Write a summary of the goods and services you plan to associate with your brand. Then, submit your application and fees through the TESS system.

Q: What is brand positioning?
A:

Brand positioning pinpoints the reason why customers choose one brand over another. Business leaders can use this information to craft effective corporate messages and marketing materials. Identifying the main reason why customers make certain buying decisions helps direct all aspects of communication and develop marketing messages that encourage customers to complete a purchase. Common brand positioning errors include confused positioning, double positioning, over positioning, and under positioning.

Q: What is brand equity?
A:
Brand equity is the value a company gains when a brand or product associated with a specific brand becomes recognized compared to an unbranded item of similar nature and quality. For example, customers who like designer handbags may be willing to pay far more for a purse with a certain logo than for a different unbranded purse of equal construction that's sold at a local department store.
Q: What is a brand ambassador?
A:

A brand ambassador is someone who agrees to act as the face of a brand. This person will typically be featured in advertising, such as TV ads, magazine ads, and internet advertising. A brand ambassador may also make personal appearances on behalf of a company or prepare social media posts that share company promotions.

Q: Which targeting option is best for achieving brand awareness?
A:

Brand awareness means putting information about your company in front of as many potential customers as possible. Begin by evaluating different ways to target potential customers, such as pay-per-view ads on Google or Facebook, and focus on demographics, such as age, gender, and geographic location. A branding agency can help you select the most effective methods for targeting customers.

Q: What is a brand lift study?
A:

A brand lift study surveys people about advertising messages they've seen. The study asks people questions about whether they have seen advertising for a given brand and their perception of the brand and advertising message. The information revealed in these studies helps business leaders understand how well a specific marketing campaign is performing. Platforms that have brand lift study options include Nielsen, Ipsos Connect, and Survata.

Q: Why is branding important?
A:

Branding is important because it helps potential and existing customers find your product or service when compared to similar products and services offered by competitors. It also helps customers identify your offerings as the better option. Hiring a professional branding agency helps you streamline the process and achieve results faster. Some specific ways branding helps a business include:

  • Providing instant recognition due to a logo or design element
  • Enhancing brand awareness
  • Functioning as a competitive market differentiator
  • Increasing the overall value of the business
  • Encouraging both repeat and new customers