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Best Branding Agencies in
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2020

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Here Are The Top Branding Agencies Near 20149

Borenstein Group

Borenstein Group is a full-service branding and digital marketing agency in Washington DC that provides brand strategy, brand design, and brand content for various private and public businesses. It has over 25 years of experience in designing brand strategies that assist clients in developing brand awareness and recognition for their businesses. Branding services offered include corporate identity, strategic messaging, sales and marketing tools, collaterals, advertising, public relations, social media, tradeshows, and events. The agency also offers mobile and web applications and website design services.

Epstein Creative Group

Epstein Creative Group offers strategic branding, marketing, and graphic design in the D.C. metro area. Located in Rockville, Maryland, the company's creative team brings together over 75 years of combined industry experience. Epstein Creative Group's designers, writers, strategists, and developers offer clients the highest level of service to satisfy goals and ensure a consistent message and increased presence in any marketplace. Through educational workshops, working sessions, and consultation, the company provides its clients with the tools to improve the effectiveness of their business. Epstein Creative Group is MBE certified.

Rockville, MD 20850

Website

RP3 Agency

RP3 is one of the most respected creative agencies in the D.C. metro area. Since 2009, it has been providing clients with a holistic approach to advertising, brand strategy, web design and development, and social media. From the initial strategy phase through implementation, RP3 aims to build clients' profile in the marketplace. Utilizing the staff's collective expertise allows RP3 to offer its services to a broad range of industries encompassing health care, travel, automotive, retail, sports, and restaurants. RP3's client list includes Marriott International, Coca-Cola, Johns Hopkins Medicine, and many more.

Bethesda, MD 20814

Website

ELXEL CREATIVE

Elxel Creative is a digital marketing agency based in Washington, D.C. The company offers a full range of services, specializing in web development, graphic design, business consulting, and mobile application development. Elxel Creative strives to deliver effective and groundbreaking products by working in partnership with its clients. The small team has over 30 years of combined experience in building brands, product design, and producing publications and custom marketing materials. Elxel Creative has produced work for clients from a wide variety of industries, including nonprofits, education, health care, technology, hospitality, financial services, and entertainment.

Washington, DC 20007

Website

The Brand Consultancy

The Brand Consultancy provides research, strategic branding, positioning, messaging, creative and employee engagement for clients in Washington, D.C. and across the nation. With over 30 years in the industry, they are known for their senior-only team who brings knowledgeable practice to the table to drive quicker measurable outcomes. By aligning brand strategy with business strategy, they help companies grow. The Brand Consultancy helps organizations highlight who they are and what they stand for to provide them a greater presence in the market and drive competitive advantage. From start-ups to household names like Hilton, Quicken Loans, ASAE, MedStar Health System, and Ingersoll Rand, their client list features companies across a diverse spectrum of industries.

Washington, DC 20037

Website

Ghost Note Agency

Ghost Note is a digital creative agency based in the District of Columbia. Ghost Note was founded in 2011 after the company’s partners gained experience working for leading nonprofits and Fortune 100 companies. Ghost Note provides a full spectrum of digital services, specializing in branding, digital marketing, content creation, graphic design, and web development. Holding true to the agency’s moniker “We Build Bonds,” Ghost Note remains committed to understanding the unique qualities, challenges, and cultures of clients, and creating genuine relationships with their target audiences that compels communities to take action. Ghost Note’s client list includes Google, Nissan, American Cancer Society, Color of Change, The Hub Project, and the Robert Wood Johnson Foundation.

Washington, DC 20009

Website

The AD Agency

The AD Agency provides a full range of branding services to clients in the Washington area and beyond. Since 1982, the company has become renowned for building and positioning brands utilizing its expertise in research, marketing, graphic design, online digital advertising, media buying, and public relations. Heading up this small firm is Debi Gasper, who has received numerous awards for her creative work in the industry. The AD Agency's client base includes regional, national, and international groups, including the U.S. Department of Transportation, State Street Bank, American Express, and The Washington Convention Center.

Washington, DC 20036

Website

Xoobo

Xoobo is a digital marketing agency with its headquarters in Washington, D.C. The company was founded in 2015 by two entrepreneurs with 20 years of combined experience in the industry. It now provides a full suite of services focusing on building conversion-optimized websites, search engine optimization (SEO), pay per click (PPC), data analytics, and conversion rate optimization (CRO). Xoobo aims to provide campaigns that utilize cutting-edge innovations in design, analytics, and technology. Its client list spans multiple industries, including finance, e-commerce, real estate, technology, and hospitality.

Washington, DC 20005

Website

Related Resources

How To Hire A Branding Agency

How To Hire A Branding Agency

You need help creating and managing your brand. You don't have staff on hand with the time or brand design and strategy knowledge to handle this vitally important task. That's where a branding professional comes in. And this is how to hire the right expert for the job, whether you need a new logo, some assistance with brand positioning, or a full brand management campaign.

Read The Article

Expert Answers To Common Questions:

  1. What is branding?
  2. What is brand management?
  3. What does a brand designer do?
  4. How do I build a brand?
  5. How do I register a brand?
  6. What is brand positioning?
  7. What is brand equity?
  8. What is a brand ambassador?
  9. Which targeting option is best for achieving brand awareness?
  10. What is a brand lift study?
  11. Why is branding important?
What is branding?
Branding is a type of marketing that business leaders rely on to make a company recognizable to potential customers. It may be a brand name, a logo, or a design element that's used in every product produced by the company. It makes products and services instantly recognizable and lets past customers know what level of quality or service to expect.
What is brand management?
Brand management is a technique brand managers use to help customers feel a connection to a company. It increases customer loyalty and makes it more likely that customers will return based on positive associations with a brand. Professional brand managers create marketing assets, including logos, localized marketing materials, brochures, and branded emails.
What does a brand designer do?
Brand designers and graphic designers are often thought of as being the same. The difference between the two lies in the tasks they perform. Brand designers create visual marketing messages that express what a company offers its customers. For example, this could be a logo that customers associate with a specific company. Graphic designers use basic design principles and tools to create marketing materials that are visually appealing. Designing business cards is an example of a task a graphic designer might perform.
How do I build a brand?

Building a brand begins with thinking about what a company is about and what it does well, and then applying those concepts to marketing materials and advertising. Using a branding agency is one way to speed up the branding process by bringing experienced professionals on board to help. Some things to do when building a brand include:

  • Learning about your target customers and what they like about your business
  • Writing a slogan that emphasizes what your customers like about your business
  • Assessing the strengths and weaknesses of your company and your competitors
  • Choosing which aspects of your company you want to highlight
  • Creating a logo that matches your business and corporate goals
How do I register a brand?

To register a brand, or specifically a brand name, start by preparing your brand name mark and then visiting the U.S. Patent and Trademark Office website. Use the Trademark Electronic Search System (TESS) to confirm that no other company is already using your mark. Write a summary of the goods and services you plan to associate with your brand. Then, submit your application and fees through the TESS system.

What is brand positioning?

Brand positioning pinpoints the reason why customers choose one brand over another. Business leaders can use this information to craft effective corporate messages and marketing materials. Identifying the main reason why customers make certain buying decisions helps direct all aspects of communication and develop marketing messages that encourage customers to complete a purchase. Common brand positioning errors include confused positioning, double positioning, over positioning, and under positioning.

What is brand equity?
Brand equity is the value a company gains when a brand or product associated with a specific brand becomes recognized compared to an unbranded item of similar nature and quality. For example, customers who like designer handbags may be willing to pay far more for a purse with a certain logo than for a different unbranded purse of equal construction that's sold at a local department store.
What is a brand ambassador?

A brand ambassador is someone who agrees to act as the face of a brand. This person will typically be featured in advertising, such as TV ads, magazine ads, and internet advertising. A brand ambassador may also make personal appearances on behalf of a company or prepare social media posts that share company promotions.

Which targeting option is best for achieving brand awareness?

Brand awareness means putting information about your company in front of as many potential customers as possible. Begin by evaluating different ways to target potential customers, such as pay-per-view ads on Google or Facebook, and focus on demographics, such as age, gender, and geographic location. A branding agency can help you select the most effective methods for targeting customers.

What is a brand lift study?

A brand lift study surveys people about advertising messages they've seen. The study asks people questions about whether they have seen advertising for a given brand and their perception of the brand and advertising message. The information revealed in these studies helps business leaders understand how well a specific marketing campaign is performing. Platforms that have brand lift study options include Nielsen, Ipsos Connect, and Survata.

Why is branding important?

Branding is important because it helps potential and existing customers find your product or service when compared to similar products and services offered by competitors. It also helps customers identify your offerings as the better option. Hiring a professional branding agency helps you streamline the process and achieve results faster. Some specific ways branding helps a business include:

  • Providing instant recognition due to a logo or design element
  • Enhancing brand awareness
  • Functioning as a competitive market differentiator
  • Increasing the overall value of the business
  • Encouraging both repeat and new customers