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Best Pay-Per-Click (PPC) Agencies in Washington DC

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Pay-Per-Click (PPC) Agencies FAQs

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All Marketing Services logo
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All Marketing Services

1200 18th St NW Ste 700, Washington, DC 20036
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Business Description

Located in Washington D.C., All Marketing Services provides full-service PPC marketing solutions. The agency helps clients identify and bid on the right keywords, determine the ideal ad placement parameters, and create optimized ad copy and landing pages that attract attention and prompt consumer action. It maintains a key focus on conversion rate optimization and campaign tracking to maximize ROI results for clients. All Marketing Services also handles web design and SEO and social media marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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ARCKAY Marketing L.L.C. logo
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ARCKAY Marketing L.L.C.

Annapolis Rd, Lanham, MD 20706
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Business Description

Located in the greater Washington D.C. area, ARCKAY Marketing LLC provides full-service PPC solutions for ad placement on Google, Bing, and Yahoo. The agency uses targeted PPC strategies to help clients boost brand awareness, generate quality leads, and improve overall sales. Its PPC services include keyword research and advanced bidding, landing page optimization, and ad design. Its team of marketers monitor all PPC campaigns and track impressions, click-through rates, and conversions. ARCKAY Marketing also handles SEO management.

Childress Agency logo
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Childress Agency

417 Wolfe St, Fredericksburg, VA 22401
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  • Search Engine Optimization
  • Digital Advertising

Business Description

Childress Agency is a pay-per-click and digital marketing agency that serves clients in the Washington DC area. The company uses key marketing tools like Google Ads, Google Analytics, CallRail, and Hotjar to help its clients increase visibility online and increase traffic to their websites and social media pages. Since 2012, its in-house team of designers, strategists, and developers have provided comprehensive marketing solutions such as web design, digital marketing, search engine optimization, and social media marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (19)
Facebook
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Digital Assembly Line logo
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Digital Assembly Line

1020 29th St NW Ste 100, Washington, DC 20007
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Business Description

Since 1999, Digital Assembly Line has helped clients develop and deploy strategic PPC campaigns that boost online visibility, generate leads, and increase conversions from its office in Washington D.C. Its team of professionals collaborates with clients to create customized PPC ads that highlight their brand message and prompt consumers to click through. Digital Assembly Line is a Google Ad Professional and authorized Yahoo Ambassador. It serves clients like Carter Fence, Green Acres, and Annandale Smiles.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Digital Marketing Folks logo
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Digital Marketing Folks

12120 Sunset Hills Rd Ste 250, Reston, VA 20190
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Business Description

Digital Marketing Folks provides full-service marketing services, including strategic PPC management, to small to midsize businesses from an office in the greater Washington D.C. area. The firm takes an omnichannel approach that includes PPC ad placement on various search engines, including Google, Bing, and Yahoo as well as social media. Its marketing team works with clients to develop customized PPC ads that drive results. Digital Marketing Folks works with clients like Kabob & Chicken and Total Wellness Solutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Dynamic Media Solutions logo
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Dynamic Media Solutions

McLean, VA 22102
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Business Description

Dynamic Media Solutions is located in McLean, and has been offering PPC services for almost two decades. The company focuses on boosting ROI via pay-per-click campaigns to increase conversion rates. Its services include Google Ads, keyword phrase research, targeted ads, conversion tracking, and optimized landing pages. It also offers additional services, including SEO and local SEO, search engine optimization, website development, and video production. The firm is a Google Partner and Google Mobile Sites Certified. It uses no markups on Google ad costs and delivers easy-to-read monthly reports. Dynamic Media Solutions offers free Google Ranking Reports to prospective clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Google
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Imagination logo
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Imagination

Washington, DC 20036
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Business Description

Imagination has been a Washington-area PPC agency for almost three decades. The company's paid media services fall under its audience development category and come paired with social journalism, social and paid planning, search engine optimization and search engine marketing, e-newsletters, and analytics and reporting. It also offers strategy and insights, thought leadership, content creation, design and development for digital experiences and print, social strategy, infographics, video, and podcast services. Imagination's team of 100+ has worked with companies in the financial services, B2B, retail, and associations/nonprofits industries. The company has handled over 20 digital programs with measurable results.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Facebook
4.0 / 5 (1)
iRank Digital logo
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iRank Digital

21 Elmcroft Ct Apt D202, Rockville, MD 20850
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Business Description

iRank Digital is a full-service internet marketing firm located in the greater Washington D.C. area. The agency takes a five-step approach to marketing that includes collaborating with clients, strategic planning, PPC campaign launch, testing and tracking, and deployment. It uses these five steps to create targeted PPC solutions that drive results, including increased click-through rates, higher quality leads, improved conversions, and greater brand awareness. iRank Digital also handles content marketing, video production, reputation management, and web design.

iVon Digital LLC logo
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iVon Digital LLC

16701 Melford Blvd Ste 400, Bowie, MD 20715
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Business Description

Located in the greater Washington D.C. area, iVon Digital LLC helps local small businesses, primarily those in home improvement services including roofing, HVAC, solar, plumbing & electrical enhance their brand awareness, boost online traffic, and improve sales. It provides full-service PPC management solutions for ad placement on Google and Facebook. The agency works with clients to create customized ads that grab the attention of prospective customers and increase click-through rates. iVon Digital also handles social media management and localized SEO services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)
Makriv Digital logo
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Makriv Digital

8115 Maple Lawn Blvd Ste 350, Fulton, MD 20759
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Business Description

Makriv Digital is a professional digital marketing firm located in the greater Washington D.C. area. The agency specializes in PPC marketing solutions that focus on lead generation and conversion rates. It creates customized PPC ads based on customer insights and demographics, market analysis, and keyword research. Makriv Digital provides clients with clear metrics and transparent reporting to enable them to track the success of each PPC campaign. The agency also handles social media, SEO, and email marketing.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
NetQwik logo
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NetQwik

PO Box 2242, Ashburn, VA 20146
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Business Description

Since 2002, NetQwik has provided comprehensive digital marketing services to small and midsize companies from its office in the Washington D.C. area. The agency works with clients from a variety of industries, including property management, real estate, medical, services, and hospitality. It offers full-service PPC campaign management for ads on Google and Bing. Its marketing experts understand the complexities of winning keyword and ad placement bids. NetQwik's PPC solutions include landing page optimization, campaign tracking, ad creation, and ad deployment.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Facebook
5.0 / 5 (8)
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Old City Interactive logo
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Old City Interactive

Washington, DC 20004
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Business Description

Old City Interactive is a Washington D.C.-based PPC agency with almost a decade of experience. It has worked on over 400 projects for individuals, as well as small, medium, and large businesses. The agency's pay-per-click management plans focus on getting more leads and sales. Its plans include YouTube video ads, Gmail competitor ads, initial campaign development and strategy, and advanced keyword research and strategy. The company also offers internet marketing, digital strategies and design, SEO, branding, web design, email and content marketing, and social media marketing services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (15)
Yelp
5.0 / 5 (15)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
PB&J Promotions LLC logo
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PB&J Promotions LLC

Washington, DC 20001
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Business Description

PB&J Promotions LLC is a Washington PPC agency. It has a team of full-time and fully certified PPC experts working on paid media services, including Google Ads, mobile and display ads, native ads, video ads, social media advertising, e-commerce marketing, search engine marketing, digital presence reviews, and conversion/revenue optimization. The group also handles on-site and off-site SEO, reputation management, content marketing, and website design and development. PB&J Promotions LLC is a Google Partner, certified in Bing Ads, a MailChimp Partner, and a Salesforce Silver Consulting Partner. It offers a free SEO analysis to prospective clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Quemobi.com logo
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Quemobi.com

3403 Justice Rd, Rockville, MD 20853
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Business Description

Since 2016, Quemobi has helped businesses gain online exposure, generate higher quality leads, and improve sales by implementing strategic PPC marketing solutions. The agency works with clients from its office located in the greater Washington D.C. area. Its team of experienced marketers and designers create targeted ads that attract attention and encourage consumers to click-through. Quemobi's PPC solutions include market research, strategic planning, keyword identification, ad creation, and content optimization. The agency also handles web design and social media marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Sachi Studio logo
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Sachi Studio

Rockville, MD 20850
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Business Description

Sachi Studio is a digital marketing agency located in the greater Washington D.C. area that specializes in PPC solutions for Google, Bing, and social media. It primarily works with clients in the legal, e-commerce, real estate, and service industries. The agency uses market research, A/B testing, and competitor analysis to create customized PPC ads that target the clients' ideal customers. Sachi Studio also carefully monitors all PPC campaigns and provides clients with monthly tracking and ROI reports.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (10)
Facebook
5.0 / 5 (8)
Yelp
5.0 / 5 (1)
Silverback Strategies logo
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Silverback Strategies

Washington, DC
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Business Description

Since 2007, Silverback Strategies has been helping businesses, such as Long Roofing, Deepwatch, and LexisNexis, increase their customer base through a variety of digital marketing solutions. Its team of experts operates per-per-click advertising campaigns on Google, Bing, Facebook, and LinkedIn. Their capabilities include researching potential keywords and target audiences, building ad accounts, planning campaign targeting strategies, and writing ads. They also implement technical and local SEO solutions. Silverback Strategies caters to clients in the Washington, D.C., metro.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (26)
Google
5.0 / 5 (5)
Yelp
1.0 / 5 (1)
Taoti Creative logo
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Taoti Creative

Washington, DC 20003
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Business Description

Taoti Creative is a PPC agency in the Washington area with a team of storytellers who have over two decades of experience. The company creates brand ambassadors from an audience to help hike clients' conversion rates. Additionally, it offers marketing automation, SEO, media buying, campaign development, branding strategy, and social media marketing. It also offers UX design, web development/hosting, mobile applications, integrations, content creation, and data visualization, and it works with specialized government sector services and handles PR/advocacy. The company won Design Agency of the Year DC from Clutch in 2018 and Coolest Company in the District from DCInno in 2017.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
5.0 / 5 (2)
The Borenstein Group logo
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The Borenstein Group

Arlington, VA 22203
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Business Description

The Borenstein Group is a PPC agency in Arlington that was founded in 1995. It offers demand generation and nurturing services to small businesses and larger B2B/B2C players, including pay-per-click campaigns, SEO, and SEM, as well as banner targeting, data sourcing and acquisition, and marketing automation. Its clients also have access to database development/management, telemarketing, webinars, content and social media marketing, video, thought leadership development, media planning, research and analysis, and strategy services. It has received recognition from Hermes Creative Awards and ADDY Awards and was named a B2B Top Shop in 2017.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Back to Providers

Frequently Asked Questions

What is PPC in marketing?

PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

What is a PPC agency?

A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

Some common services provided by PPC agencies include:

  • Keyword research to ensure ads are properly targeted
  • Creation of PPC ad copy
  • Creation of ad bidding rule sets
  • Monitoring of ad campaigns
  • Tweaking bidding and other parameters to maximize results

How much do PPC agencies charge?

The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

  • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
  • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
  • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.

What is a PPC marketing campaign?

A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

Is AdWords the same as PPC?

No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

What does CPC mean?

CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.

How much is Google pay per click?

The cost of a click depends on several factors, including how much was bid for the keyword and the level of competition. On average, cost per click via the Google Ads network is between $1 and $2, though companies can pay much less than that for less competitive keywords. CPC for Google Search Network ads averages less than $1.

Does Google AdWords help organic search?

Some people believe paying for ads supports organic search, but this isn't typically true. The belief is that more exposure drives more clicks, which leads Google to believe a page is the right answer for a specific search. But the search engine is much smarter than that, and the best way to increase SEO is through strong optimization efforts.

Why use PPC marketing?

PPC marketing is a flexible, potentially fast-paced option for getting the word out about products, services, events, or other offerings online. Some benefits include:

  • Rapid exposure to targeted audiences. PPC ads can launch within minutes, and website traffic can be impacted from day one.
  • Ability to tweak on the fly. Advertisers can run AB testing and change ads in real-time for improved results.
  • Ads may increase brand awareness. PPC ads put the website, company name, or product in front of users more often than other forms of online marketing.
  • Chance to hypertarget. Companies can target very specific demographics with different offers to increase engagement.

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