Florist Resources

Frequently Asked Questions

• Introduction

  Hiring a florist can be the extra touch you need for a special event, such as a celebration, wedding, or corporate event. However, most people don’t have experience hiring a professional florist, so knowing where to start can seem overwhelming. We answer some of the most common questions to help you make an informed decision.
  

• What is a florist?

  A florist is a person who works with flowers and plants, providing floral design services, creating floral arrangements, and selling flowers. Floral arrangements and design services can range from creating small bouquets, wreaths, and centerpieces to crafting large floral display walls.
  

• What does a florist do?

  A florist sells floral arrangements or floral design services to individual consumers and businesses. The florist can work with the customer to understand their floral vision (specific flowers, colors, etc.) and execute on the request. Additionally, florists often work in flower and plant shops, where they care for the flowers and arrange bouquets to sell.
  

• What is floral design?

  Floral design is the process of using certain flowers and plants to create a unified and aesthetically pleasing display. Floral design will take into consideration how the colors and scents all work together. Additionally, floral design looks to achieve a balanced final result, so a single plant or flower doesn’t dominate.
  

• What do floral designers do?

  Typically, floral designer is another term for a florist. However, many professionals who brand themselves as “floral designers” versus “florists” do so because they’re exceptionally skilled at arranging floral bouquets and displays. A floral designer works with flowers and plants, including silk or dried varieties.
  

• How do florists keep flowers fresh?

  Florists have “tricks of the trade” to keep flowers fresh as long as possible. One of the most important is storing flowers at appropriate temperatures. Some may need direct sunlight and warmth, while others require cool temperatures and indirect light. A florist knows how to store different types of flowers to maximize their longevity.
  

• How can I make flower arrangements last longer?

  To help flower arrangements last as long as possible:
  

  • Use the floral “food” packet
  • Trim flower stems before placing them in water
  • Remove extra foliage and dying parts of the flowers
  • Change the water every two days
  • Keep floral arrangements in a shaded, cool spot in indirect sunlight