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Best PR Firms in Winston Salem

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Crutchfield & Associates logo
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Crutchfield & Associates

2376 Hickswood Road, Suite 106, High Point, NC 27265
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  • Influencer Marketing
  • Social Media Marketing
  • Media Training

Business Description

Established in 1985, Crutchfield & Associates is a full-service advertising agency serving clients in Winston Salem and its neighboring communities. It handles a variety of digital issues, including public relations, advertising, and marketing. The firm provides product promotion and designs and develops websites to increase its clients' web presence. It also plans events tailored to present the customers' brand image. Its founder, John Crutchfield III, holds a career as a professional photographer before establishing the firm.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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RLF Communications logo
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RLF Communications

230 South Elm Street, Greensboro, NC 27401
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  • Branding

Business Description

RLF Communications is a public relations company that offers services to clients across Winston-Salem and the surrounding cities. Its team analyzes clients' existing marketing collaterals, social media channels, internal and external communication tools, and brand standards before creating PR strategies. It also serves clients needing assistance in handling crises to save their brand reputation. The agency caters to clients in various industries, including nonprofits, professional service firms, foundations, and publicly traded companies. RLF Communications has been in the industry for more than 14 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Trone logo
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Trone

1835 Eastchester Drive, High Point, NC 27265
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  • Social Media Marketing
  • Content Marketing

Business Description

Trone is a marketing agency that offers its services to its clients in Winston Salem. It develops marketing campaigns for B2C and B2B brands. Its team strives to help clients promote their brands through public relations. It communicates its client's story through video and broadcast television, radio and streaming services, print advertising, and digital marketing campaigns. It also develops websites. The company has over 40 years of industry experience. It has served businesses in the retail, pet, and economic development niche.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
4.5 / 5 (57)
Vela Agency logo
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Vela Agency

315 N. Spruce St., Suite 215, Winston-Salem, NC 27101
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  • Website Design
  • Branding

Business Description

Vela Agency is a woman-owned, full-service marketing company that caters to clients located in the Winston Salem metro and its neighbors. Its team of experts employs a collaborative approach and works closely with its clients to come up with strategies that produce measurable results. Its list of services includes public relations, web design, web development, online advertising, and social media marketing. Vela Agency has partnered with CRW Airport, Carolina Classic Fair, BTHVN Rocks WS, and Project IMPACT.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Google
4.0 / 5 (8)
Facebook
5.0 / 5 (6)
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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