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Best PR Firms in Charlotte

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Branstorm PR & Marketing logo
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Branstorm PR & Marketing

112 S Tryon St Ste 1400, Charlotte, NC 28284
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Business Description

Founded in 2006, BRANSTORM is the brainchild of PR and marketing communications veteran, Colleen Brannan. With nearly 30 years of combined agency and client-side experience at national agencies, large corporations, niche consultancies and her own firm, Brannan is known for her creativity, moxie and community engagement. Clients past and present range from professional services firms and consumer product companies to real estate developers and general contractors. Specialties include: Idea generation, news creation, publicity, writing, crisis communications, sponsorships/alliances, brand/reputation management and business development. BRANSTORM office is located Uptown at Trade and Tryon.

DK Communications Group logo
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DK Communications Group

3008 Shallowood Ln, Charlotte, NC 28277
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Business Description

DK Communications Group offers Charlotte and the surrounding communities public relations and marketing solutions. Its expertise spans the food, film, travel, and agriculture industries. The firm's services encompass media relations, social media training, content management, public affairs communications, event production and management press conferences, and crisis communications. DK Communications Group's client portfolio includes coverage of major North Carolina events, such as the TerraVita Food & Drink Festival. It also represents destinations, including South Carolina's Old 96 Tourism District.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Hensley Fontana logo
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Hensley Fontana

9324 Percy Ct, Charlotte, NC 28277
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Business Description

Hensley Fontana is a full-service agency serving Charlotte and the surrounding Piedmont area since 1985. The team incorporates its creativity, writing, photography, and promotional abilities to deliver the quality promotional and publicity material required to set their clients apart from the competition. Hensley Fontana also integrates a targeted social media campaign into its public relations packages to reach a wider audience. Its clients include Charlotte Restaurant Week and Autobell Car Wash.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Innovative Marketing and Public Relations logo
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Innovative Marketing and Public Relations

Charlotte, NC 28173
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Business Description

Innovative Marketing and Public Relations is a full-service agency that works for small businesses in Charlotte and throughout its surrounding areas. The company provides public representation to its clients, as well as services such as social media coaching and management, content creation, and web design. Clients can access the company's coaching and training services online via a training portal. Innovative Marketing and Public Relations has worked with clients such as The Liberty, Silent Esthetician, and Comfort Footworks.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2
Google
5.0 / 5 (6)
Yelp
2.5 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
M-Squared Public Relations logo
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M-Squared Public Relations

216 14th Street NW Suite 4, Atlanta, GA 30318
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  • TV
  • Radio
  • Print
  • Branding
  • Crisis Management
  • Content Marketing
  • Influencer Marketing
  • Website Design
  • Social Media Marketing
  • Media Training

Business Description

M-Squared Public Relations is a global agency representing a curated collection of luxury, travel, hospitality, retail, entertainment, and lifestyle brands from Charlotte and beyond. Since its inception in 2008, the firm's diverse group of creative thinkers and storytellers led by founder Marsha Archer has been turning ideas into stories through a personalized approach. In addition, the company employs seasoned strategists, media professionals, innovators, and activations experts working together to deliver results while keeping meaningful relationships with clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
PIVOT PR logo
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PIVOT PR

130 Morgan Bluff Rd, Mooresville, NC 28117
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Business Description

Located in Charlotte, PIVOT PR is a strategic public relations firm with a laser focus on PR, boutique size, and senior-level account management. Its communications tactics include securing media coverage on radio, television, blogs, and newspapers. It also helps clients connect with community partners to build the brand's reputation and community relations. Pivot PR has experience identifying and leveraging influencer audiences across leading social media platforms. The firm also provides crisis communication and speaking opportunities.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Google
4.3 / 5 (4)
Yelp
5.0 / 5 (1)
Rein Communications logo
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Rein Communications

4900 Park Road, Charlotte, NC 28209
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Business Description

Rein Communications is a PR firm serving clients in and around Charlotte. It has expertise in public relations, helping businesses identify their target market, select the most appropriate channels to reach them, and keep them engaged through informative and relevant messages. Aside from public relations, Rein Communications deals with media training, presentation and video training, copywriting, and thought leadership. The PR firm also provides crisis communication and content strategy services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (16)
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
SOLID logo
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SOLID

1200 The Plaza Ste B, Charlotte, NC 28205
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Business Description

Solid is a strategic communications and public relations agency that's located in Charlotte. The company works with organizations and businesses of all sizes, either as a direct member of client teams or in a supportive role, providing training and assistance to top employees or owners throughout public relations campaigns or in times of crisis. Its team's capabilities include campaign development and implementation, social media outreach, and media relations. Solid has worked with clients such as the Opportunity Task Force and Powering Agriculture.

SPARK Strategic Ideas logo
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SPARK Strategic Ideas

511 East Blvd, Charlotte, NC 28203
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Business Description

SPARK is a full-service public relations and branding agency that has been helping Charlotte businesses grow since 2008. With B2B and B2C experience, the firm's public relations strategies are customized to meet the unique needs of the client. They involve identifying objectives, defining the target audience and coming up with unique story ideas. SPARK conducts in-depth research and creates a well-rounded strategic plan for achieving the most effective visibility. The company’s PR team delivers press releases, pitches targeted media, ghostwrites stories, manages grand opening events and secures interview opportunities for clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Facebook
4.0 / 5 (4)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Spark Strategic Ideas logo
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Spark Strategic Ideas

Charlotte, NC 28210
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Business Description

SPARK is a branding firm serving the Charlotte Metro area. The firm provides strategic planning, marketing, advertising, public relations, and social media. SPARK has experience working with clients in the building products, public development, healthcare, financial services, tourism, and restaurant industries. Clients praise the enthusiasm, attention to detail, and driven work ethic of SPARK’s team.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Facebook
4.5 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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