Expertise.com
2024

Last updated:

Best PR Firms in Durham

Our Recommended Top 3

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Durham PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

12

Reviewed

8

Curated

3

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
618 W Jones St Ste 102, Raleigh, NC 27603

Why choose this provider?

Bolt PR is a national public relations and marketing agency that's helped businesses of all sizes generate exposure and increase revenue since 2007. The PR and Digital Marketing firm near Durham works collaboratively with its clients to identify goals and elevate brand awareness and equity. Its team develops a plan that incorporates communication and strategic positioning across multiple platforms to reach target audiences. The company utilizes its media relationships to achieve press results across regional and national channels while creating holistic communications programs incorporating social media, PPC, websites, and more. Bolt PR's clients represent a diverse range of businesses, including Unscripted Durham, Olde Raleigh Distillery, MyComputerCareer, and Victra, to name a few.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0

Website
305 W Martin St, Raleigh, NC 27601

Why choose this provider?

Brasco is a public relations and creative agency that's delivered positive results for more than 12 years. The company's traditional and digital strategies include branding, web development, search engine marketing, advertising, creative design, communications, video, and interactive media. Brasco works collaboratively with its clients to establish its strengths, identify its customers, and define goals. It implements website development, user experience and interface design, mobile applications development, and web and digital marketing strategies as well as video and media planning to enhance corporate identity and engage the audience. The company's clients include Southern Energy Management, Pinetop Distillery, and Autism Society of North Carolina.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (16)
Facebook
5.0 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
102 Avent Ferry Rd, Holly Springs, NC 27540

Why choose this provider?

919 Marketing Co. is a PR and marketing agency that's partnered with start-ups and publicly traded franchises since 1996 to help their businesses grow. The company's team of journalists, traditional and digital content creatives, and marketing strategists and analysts combine talents to deliver effective solutions for developing and increasing brand awareness and improving ROI. 919 Marketing's public relations strategies incorporate planning, competitive marketplace analysis, and storyline development. It enhances visibility through direct reporter pitching and local, regional, and national media coverage. The company also schedules speaking engagements, grand opening events, press conferences, and media tours. Its client portfolio includes Great Clips, American Family Care, Papa Murphy's, and Golden Corral.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.1

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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