Expertise.com
2024

Last updated:

Best PR Firms in Cedar Rapids

Our Recommended Top 3

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Cedar Rapids PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

8

Reviewed

6

Curated

3

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
Cedar Rapids, IA 52403
  • Media Training
  • Website Design

Why choose this provider?

Luneckas Consulting creates public relations plans and programs for businesses and professionals in the Cedar Rapids area. Luneckas serve as an advertising agency for clients that need it. Our primary areas of work are Public Relations/PR (we have won several awards in this area/media relations), and Marketing of all kinds (from websites to print advertising to social media). Its consultants advise clients on the ideal ways to reach the general public or a variety of demographic groups, as well as how to obtain media attention. They help clients communicate their stories and engage their target audience on different platforms, such as television, radio, internet, social media, and print. Luneckas Consulting is a member of the Public Relations Society of America.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Website
805 Wright Brothers Blvd SW Suite 5, Cedar Rapids, IA 52404
  • Branding
  • Social Media Marketing

Why choose this provider?

Amperage Marketing & Fundraising is a full-service ad agency that caters to clients in Cedar Rapids. It offers public relations services, which enhance the brand's reputation. It handles crisis communication, community relations, and press conferences. It also provides website design and development, video production, organic search engine optimization, marketing research, and media planning services. To help clients who want to launch fundraising campaigns, its team conducts board and volunteer training and strategic and development planning. The company assists clients from various industries, such as healthcare, finance, and education.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
4.7 / 5 (12)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
425 2nd St SE, Suite #300B, Cedar Rapids, IA 52401
  • Media Training
  • Content Marketing
  • Crisis Management

Why choose this provider?

Plaid Swan is a marketing communications firm helping businesses and organizations in Cedar Rapids and nearby areas. It offers public relations services that cover media relations, content management, crisis communications, event planning, and internal communications. The company helps improve brand awareness and customer loyalty through proper industry positioning and audience information. Plaid Swan's principal partner, Betsy McCloskey, has over 20 years of industry experience and has a background in developing strategic campaigns for the tourism and gaming fields.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.7 / 5 (12)
Google
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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