Expertise.com

Best PR Firms in Rockford

2023

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Website
418 Financial Ct Ste A, Rockford, IL 61107

Why choose this provider?

Hills Marketing is a PR firm in Rockford established in 2000 that offers robust media placement and communications services. It works to secure positive coverage for its clients, which are businesses of diverse size and scope. Hills Marketing also utilizes social media platforms for public relations purposes, and it manages profiles while combining organic interactions with paid advertising methods to maximize engagement. Aside from digital mediums, this firm offers traditional media placements for radio, television, magazines, newspapers, and billboards.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Website
1444 Myott Ave, Rockford, IL 61103

Why choose this provider?

Ignition Studio provides public relations services to small and midsize businesses, incorporating comprehensive earned media and marketing expertise into full campaigns. Its media planning services consists of concerted efforts to distribute its clients' brand messages through a variety of mediums chosen for their proximity to key audiences and stakeholders. Ignition Studio also offers extensive creative services that include photography and video production in order to bolster its public relations messaging efforts. Clients include Stanley, DeWalt, and Woods.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
685 Featherstone Rd, Rockford, IL 61107

Why choose this provider?

Cain & Company is a public relations firm that's been active since 1973. It serves clients ranging from Fortune 500 companies to small businesses. Its primary public relations focus is on news and press releases, which it secures and produces, respectively. Cain & Company also compiles and releases customer testimonials and that help clients to establish trustworthiness among target audiences and improve their brand reputations. Clients include CAT, CedarCrest Manufacturing Inc., and ABC Supply Co. Inc..

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
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Website
120 W State St Ste 305, Rockford, IL 61101

Why choose this provider?

Chartwell Agency is a digital marketing firm doing business with clients throughout the Rockford metro area. In business since 2002, it provides comprehensive public relations services to small and midsize businesses, securing press spots, interviews, appearances, and media coverage to help them increase their visibility and improve their reputations for marketing purposes. Chartwell Agency has a lot of experience securing digital media placements, but also has experience with traditional outlets, such as magazines. This firm can take over communications for clients in crises and other controversial situations as well.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (10)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.3
Responsiveness
Friendliness
Helpfulness
Detail
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Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.