Expertise.com
2024

Last updated:

Best PR Firms in Aurora

Our Recommended Top 5

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Aurora PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

13

Reviewed

9

Curated

5

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
2626 N. Lincoln, Chicago, IL 60614
  • Social Media Marketing
  • TV

Why choose this provider?

Heron represents clients in Aurora from different lifestyle industries, including entertainment, non-profit, and corporate. Since 2000, the company has been working with a range of media nationwide—from national broadcasters to local bloggers, to pitch stories and develop press releases for key media contacts. Its team of business storytellers and creative communication strategists collaborates in helping customers maximize their brand's exposure through various solutions, including event planning, social media management, digital marketing, and web development. Heron has been featured in The Wall Street Journal and CNN.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (26)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
2020 Calamos Court, Suite 200, Naperville, IL 60563
  • Content Marketing

Why choose this provider?

JJR is a woman-owned and Hispanic-owned marketing and public relations agency that serves entrepreneurs, businesses, and organizations in Aurora and the surrounding areas. Its team of journalists and editors implements public relations strategies through channels such as newspapers, magazines, blogs, and social media. It also connects clients to their peers, referral sources, and employees and investors. The company has received accolades from the Daily Herald, Dale Carnegie of Chicago, and the Chicago Association of Direct Marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Chicago, IL
  • Website Design

Why choose this provider?

With over two decades of global and domestic marketing experience, Strategic & Creative Marketing is a full-service communications and public relations firm that serves clients in Aurora and the surrounding areas. Its team drives brand awareness and community outreach through PR channels such as social media, earned and paid media, email, blogs, and websites. It has served clients from the healthcare, real estate, publishing, and manufacturing industries. The company's director served on the National Advisory Panels for Facebook and LinkedIn corporate for four years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)
Google
5.0 / 5 (5)

Website
118 N. Peoria Street, Suite 4N, Chicago, IL 60607
  • Social Media Marketing
  • Influencer Marketing
  • Content Marketing

Why choose this provider?

Zapwater Communications is a full-service integrated communications agency that serves clients in Aurora and the surrounding areas. It helps establish brand awareness through channels such as social media, print and online journalism, and promotional events. It also manages crisis-related situations, including those involving product recalls, recovery strategies, and image management. In addition, the company connects clients with like-minded brands and organizations. As a founding member of the Travel Lifestyle Network, Zapwater Communications has extensive experience with the hospitality and travel industries.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (16)

Website
444 West Lake Street, Level 1700, Chicago, IL 60606
  • Crisis Management

Why choose this provider?

Sherman Communications & Marketing, Inc., is a PR firm serving Aurora. Its president, Jason Sherman, has worked with over 125 organizations in his 25 years of experience in the industry. He has been leading the firm since 2001, helping clients determine how they can increase their positive standing to the public. Sherman has worked with clients in the sports marketing, healthcare, banking, logistics, technology, and real estate industries on public relations issues. He also conducts spokesperson training and works on marketing and corporate communications.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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