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Best Branding Agencies in Washington DC

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AD Agency, LLC logo
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AD Agency, LLC

1331 Maryland Avenue, SW, Suite 530, Washington, DC 20024
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Business Description

The AD Agency provides a full range of branding services to clients in the Washington area and beyond. Since 1982, the company has become renowned for building and positioning brands utilizing its expertise in research, marketing, graphic design, online digital advertising, media buying, and public relations. Heading up this small firm is Debi Gasper, who has received numerous awards for her creative work in the industry. The AD Agency's client base includes regional, national, and international groups, including the U.S. Department of Transportation, State Street Bank, American Express, and The Washington Convention Center.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Borenstein Group logo
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Borenstein Group

Fairfax, DC 22030
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Business Description

Borenstein Group is a full-service branding and digital marketing agency in Washington DC that provides brand strategy, brand design, and brand content for various private and public businesses. It has over 25 years of experience in designing brand strategies that assist clients in developing brand awareness and recognition for their businesses. Branding services offered include corporate identity, strategic messaging, sales and marketing tools, collaterals, advertising, public relations, social media, tradeshows, and events. The agency also offers mobile and web applications and website design services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Captiva Branding logo
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Captiva Branding

Washington DC, DC
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Business Description

Captiva Branding collaborates with strong-willed small businesses and nonprofit organizations in Washington, D.C., and nearby areas The agency provides marketing strategies and branding solutions, helping enterprises convey their stories and make valuable connections with their target audiences. Its services include logo design and brand identity, tone, and voice development and execution. Captiva's brand therapists and founders, Mari and Pam, have over 30 years of collective experience. Their clients include Claudia Cauterucci, Factum Global, and TD Homes.

ELXEL CREATIVE logo
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ELXEL CREATIVE

Washington, DC 20007
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Business Description

Elxel Creative is a digital marketing agency based in Washington, D.C. The company offers a full range of services, specializing in web development, graphic design, business consulting, and mobile application development. Elxel Creative strives to deliver effective and groundbreaking products by working in partnership with its clients. The small team has over 30 years of combined experience in building brands, product design, and producing publications and custom marketing materials. Elxel Creative has produced work for clients from a wide variety of industries, including nonprofits, education, health care, technology, hospitality, financial services, and entertainment.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)
Epstein Creative Group logo
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Epstein Creative Group

Rockville, MD 20850
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Business Description

Epstein Creative Group offers strategic branding, marketing, and graphic design in the D.C. metro area. Located in Rockville, Maryland, the company's creative team brings together over 75 years of combined industry experience. Epstein Creative Group's designers, writers, strategists, and developers offer clients the highest level of service to satisfy goals and ensure a consistent message and increased presence in any marketplace. Through educational workshops, working sessions, and consultation, the company provides its clients with the tools to improve the effectiveness of their business. Epstein Creative Group is MBE certified.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Ghost Note Agency logo
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Ghost Note Agency

Washington, DC 20009
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Business Description

Ghost Note is a digital creative agency based in the District of Columbia. Ghost Note was founded in 2011 after the company’s partners gained experience working for leading nonprofits and Fortune 100 companies. Ghost Note provides a full spectrum of digital services, specializing in branding, digital marketing, content creation, graphic design, and web development. Holding true to the agency’s moniker “We Build Bonds,” Ghost Note remains committed to understanding the unique qualities, challenges, and cultures of clients, and creating genuine relationships with their target audiences that compels communities to take action. Ghost Note’s client list includes Google, Nissan, American Cancer Society, Color of Change, The Hub Project, and the Robert Wood Johnson Foundation.

Lounge Lizard logo
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Lounge Lizard

1101 Connecticut Avenue Northwest, Washington, DC 20036
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Business Description

Lounge Lizard has been developing brands of Washington D. C. businesses since 1998. It also provides web design and development, digital marketing, sales optimization, SEO, and app development services. The business is a Google Partner, Hubspot Certified Partner, and Salesforce Certified Administrator. Among its clients are ESPN, Motorola, The Walt Disney Company, the Tony Awards, and National Geographic. Lounge Lizard has offices in Long Island, New York, Washington D.C., and Nashville.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
4.8 / 5 (12)
Google
5.0 / 5 (7)
PBJ Marketing logo
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PBJ Marketing

New York, NY 10014
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Business Description

PBJ Marketing is a digital marketing agency based in the Shaw neighborhood of Washington, D.C. The company specializes in search engine marketing (SEM), search engine optimization (SEO), email marketing, banner advertisements, analytics, website design, social media, online and offline promotions, advertising, e-commerce consulting, and public relations. PBJ Marketing's mobile application services include developing native apps for Android and iOS (iPhone and iPad) devices. The firm works with many nonprofit organizations and offers discounted rates to those who are eligible. Every year, PBJ Marketing selects a nonprofit client to provide in-kind consulting and digital marketing services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (33)
Google
4.9 / 5 (27)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
RP3 Agency logo
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RP3 Agency

Bethesda, MD 20814
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Business Description

RP3 is one of the most respected creative agencies in the D.C. metro area. Since 2009, it has been providing clients with a holistic approach to advertising, brand strategy, web design and development, and social media. From the initial strategy phase through implementation, RP3 aims to build clients' profile in the marketplace. Utilizing the staff's collective expertise allows RP3 to offer its services to a broad range of industries encompassing health care, travel, automotive, retail, sports, and restaurants. RP3's client list includes Marriott International, Coca-Cola, Johns Hopkins Medicine, and many more.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
5.0 / 5 (15)
The Brand Consultancy logo
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The Brand Consultancy

Washington, DC 20037
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Business Description

The Brand Consultancy provides research, strategic branding, positioning, messaging, creative and employee engagement for clients in Washington, D.C. and across the nation. With over 30 years in the industry, they are known for their senior-only team who brings knowledgeable practice to the table to drive quicker measurable outcomes. By aligning brand strategy with business strategy, they help companies grow. The Brand Consultancy helps organizations highlight who they are and what they stand for to provide them a greater presence in the market and drive competitive advantage. From start-ups to household names like Hilton, Quicken Loans, ASAE, MedStar Health System, and Ingersoll Rand, their client list features companies across a diverse spectrum of industries.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Back to Providers

Frequently Asked Questions

What is branding?

Branding is a type of marketing that business leaders rely on to make a company recognizable to potential customers. It may be a brand name, a logo, or a design element that's used in every product produced by the company. It makes products and services instantly recognizable and lets past customers know what level of quality or service to expect.

What is brand management?

Brand management is a technique brand managers use to help customers feel a connection to a company. It increases customer loyalty and makes it more likely that customers will return based on positive associations with a brand. Professional brand managers create marketing assets, including logos, localized marketing materials, brochures, and branded emails.

What does a brand designer do?

Brand designers and graphic designers are often thought of as being the same. The difference between the two lies in the tasks they perform. Brand designers create visual marketing messages that express what a company offers its customers. For example, this could be a logo that customers associate with a specific company. Graphic designers use basic design principles and tools to create marketing materials that are visually appealing. Designing business cards is an example of a task a graphic designer might perform.

How do I build a brand?

Building a brand begins with thinking about what a company is about and what it does well, and then applying those concepts to marketing materials and advertising. Using a branding agency is one way to speed up the branding process by bringing experienced professionals on board to help. Some things to do when building a brand include:

  • Learning about your target customers and what they like about your business
  • Writing a slogan that emphasizes what your customers like about your business
  • Assessing the strengths and weaknesses of your company and your competitors
  • Choosing which aspects of your company you want to highlight
  • Creating a logo that matches your business and corporate goals

How do I register a brand?

To register a brand, or specifically a brand name, start by preparing your brand name mark and then visiting the U.S. Patent and Trademark Office website. Use the Trademark Electronic Search System (TESS) to confirm that no other company is already using your mark. Write a summary of the goods and services you plan to associate with your brand. Then, submit your application and fees through the TESS system.

What is brand positioning?

Brand positioning pinpoints the reason why customers choose one brand over another. Business leaders can use this information to craft effective corporate messages and marketing materials. Identifying the main reason why customers make certain buying decisions helps direct all aspects of communication and develop marketing messages that encourage customers to complete a purchase. Common brand positioning errors include confused positioning, double positioning, over positioning, and under positioning.

What is brand equity?

Brand equity is the value a company gains when a brand or product associated with a specific brand becomes recognized compared to an unbranded item of similar nature and quality. For example, customers who like designer handbags may be willing to pay far more for a purse with a certain logo than for a different unbranded purse of equal construction that's sold at a local department store.

What is a brand ambassador?

A brand ambassador is someone who agrees to act as the face of a brand. This person will typically be featured in advertising, such as TV ads, magazine ads, and internet advertising. A brand ambassador may also make personal appearances on behalf of a company or prepare social media posts that share company promotions.

Which targeting option is best for achieving brand awareness?

Brand awareness means putting information about your company in front of as many potential customers as possible. Begin by evaluating different ways to target potential customers, such as pay-per-view ads on Google or Facebook, and focus on demographics, such as age, gender, and geographic location. A branding agency can help you select the most effective methods for targeting customers.

What is a brand lift study?

A brand lift study surveys people about advertising messages they've seen. The study asks people questions about whether they have seen advertising for a given brand and their perception of the brand and advertising message. The information revealed in these studies helps business leaders understand how well a specific marketing campaign is performing. Platforms that have brand lift study options include Nielsen, Ipsos Connect, and Survata.

Why is branding important?

Branding is important because it helps potential and existing customers find your product or service when compared to similar products and services offered by competitors. It also helps customers identify your offerings as the better option. Hiring a professional branding agency helps you streamline the process and achieve results faster. Some specific ways branding helps a business include:

  • Providing instant recognition due to a logo or design element
  • Enhancing brand awareness
  • Functioning as a competitive market differentiator
  • Increasing the overall value of the business
  • Encouraging both repeat and new customers

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