Expertise.com
2024

Last updated:

Best PR Firms in Syracuse

Our Recommended Top 6

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Syracuse PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

12

Reviewed

9

Curated

6

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
99 Ravenswood Dr, Liverpool, NY 13090

Why choose this provider?

Founded in 2013, Gaber Marketing Studios is a firm offering PR services and support to clients in the Syracuse area. The company assists clients with gaining public interest and press coverage for major developments such as new product launches or mergers and acquisitions. It buys media placements in relevant publications for clients to reach their target audiences quickly and cost-effectively. The company also handles public engagement events and provides presentation training for brand spokespeople and representatives. To measure its public relations efforts, Gaber Marketing Studios' team of data scientists analyzes performance analytics to track the health and success of its initiatives.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
235 Walton St Ste 201, Syracuse, NY 13202

Why choose this provider?

ABC Creative Group is a PR company in Syracuse serving local and national clients. It aggressively pursues media opportunities for clients, with its brand journalists developing unique stories with engaging, SEO-driven copy for distribution to contacts at various media outlets. Its PR team uses advanced web search techniques to find the most industry-relevant news and developments for clients to capitalize on. They also leverage social media and influencers to help clients maximize their online exposure. For live promotional opportunities, ABC Creative Group coordinates events and publicity stunts. The company uses in-depth reporting technology to assess the success and performance of its public relations efforts.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.8 / 5 (4)

Website
PO Box 353, Syracuse, NY 13206

Why choose this provider?

Strategic Communications, LLC, is a PR firm in Syracuse serving clients in consumer-facing industries. It takes a proactive approach to public relations, fostering connections with key media contacts and identifying opportunities for media engagement. Its in-house PR specialists develop long-term solutions for clients' public relations needs and work closely with local marketing, social media, and design agencies to create content supporting clients’ business goals. In addition to securing and promoting positive coverage for its clients, Strategic Communications also manages communications for crisis events or difficult situations.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Website
760 W Genesee St, Syracuse, NY 13204

Why choose this provider?

Pinckney Hugo Group is a PR firm serving B2B, health care, financial, and technology clients in the Syracuse area. As part of its communications services, the firm offers public and media relations management. It consults with clients to understand their audience and brand needs and creates strategies for community outreach and awareness. Its PR specialists carefully monitor clients' social media feeds to respond to customer feedback and generate interest in new offerings or company announcements. To help clients maximize their exposure, the firm provides media training and sales presentation skills sessions. Pinckney Hugo Group also maintains an in-house production and film studio.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
211 W Jefferson St, Syracuse, NY 13202

Why choose this provider?

Mower is an independent PR agency in Syracuse that has been serving clients for over 50 years. The firm helps clients in the energy, health care, financial, and automotive sectors create lasting partnerships between their brands and their audiences. It crafts communications to highlight new product launches or business developments, generates social media interest using organic methods and influencers, and uses promotional techniques to maximize clients' appearances at trade shows and other events. The company also manages crisis communications and develops strategies and plans to help minimize the possibility of future crisis events. For business leaders, Mower offers media training and presentation skills workshops.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Google
4.4 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
888 E Brighton Ave, Syracuse, NY 13205

Why choose this provider?

Epoch Advertising Agency is a PR firm in Syracuse that has been offering public relations services for over 28 years. The firm strategically uses its media connections to secure placements for clients to promote their brands. It creates and operates public relations campaigns using traditional mediums, such as print, TV, and radio. Its team of PR specialists also integrates social media and SEO strategies to drive brand awareness and interest online. Additionally, provides clients with planning and on-site support for trade shows and other live events. The company is a recipient of the ADDY Award from the American Advertising Federation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
5.0 / 5 (17)
Facebook
4.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.5
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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