Expertise.com
2024

Last updated:

Best PR Firms in Allentown

Our Recommended Top 4

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Allentown PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

9

Reviewed

7

Curated

4

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
890 County Line Road, Bryn Mawr, PA 19010
  • Media Training
  • Social Media Marketing

Why choose this provider?

Buchanan Public Relations is a Philadelphia-based firm that offers PR solutions to clients within Allentown. The agency specializes in creating campaigns and strategies involving crisis management and media relations for financial, healthcare, and insurance firms, as well as consumer goods and professional service companies. Its team also utilizes its previous experience as former corporate communicators, journalists, and leaders of government and nonprofit groups in its work. The agency has catered to various clients such as AtlantiCare, Rosemont College, and Ramboll since its founding in 1998.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (33)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.3
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
905 Harrison St. Suite 104 J, Allentown, PA 18103
  • Influencer Marketing

Why choose this provider?

GGA Global is a full-service advertising and PR firm that has been serving businesses in Allentown and the surrounding areas for over three decades. With a focus on the business-to-business, industrial, and consumer advertising industries, its team helps clients maximize their brand and story. Its public relations services include press releases, copywriting, and photography, as well as the management of press kits, events, and promotional items. GGA Global also launches ad campaigns through TV, radio, websites, billboards, and trade shows.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (16)
Google
5.0 / 5 (1)

Website
Lehigh Valley, PA 18001
  • Social Media Marketing
  • Website Design

Why choose this provider?

Blissbranding Agency is a woman-owned and operated digital marketing firm that serves clients in Allentown. It offers public relations services to assist businesses, including blockchain startups, in increasing brand awareness and increasing customer engagement.  The agency has worked with several clients, including California State University at Chico, The Bearded Mack Grooming Co., and Cold Wax Academy. The founder, Samantha Schwartz Lenhart, has a background in sports marketing. Blissbranding holds Google and Facebook Marketing Partner status.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.8 / 5 (26)
Facebook
5.0 / 5 (5)

Website
225 Main Street, Emmaus, PA 18049
  • Content Marketing

Why choose this provider?

Altitude Marketing is a full-service agency that has been catering to organizations in Allentown since 2004. It offers a wide selection of B2B PR services to help clients reinforce brand identity, increase awareness, and generate leads. The company handles matters involving reputation and crisis management, external and internal corporate communications, and trade shows. Its professionals also provide graphic design, web development, media buying, and SEO solutions. The agency is a Google Partner and a Zapier Certified Expert.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
3.9

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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