Expertise.com
2024

Last updated:

Best PR Firms in Amherst

Our Recommended Top 3

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Amherst PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

8

Reviewed

6

Curated

3

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
211 East 43rd Street, 7th Floor, Amherst, NY 10017
  • Content Marketing
  • Website Design
  • Social Media Marketing

Why choose this provider?

Serving Amherst, Beautiful Planning Marketing - PR caters to the public relations needs of brands and businesses from various industries. These include beauty, entertainment, fashion, legal, lifestyle, and political sectors. It crafts reputation management plans to help clients in crises. It also offers branding development, event sponsorship obtainment and management, press and media obtainment, and social media promotion. The company has experience assisting in events, such as fashion shows, galas, new product launches, and trunk shows. BPM-PR was established in 2005.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (2)

Website
620 Main Street, Buffalo, NY 14202
  • Social Media Marketing

Why choose this provider?

The Martin Group aims to change the way people think about brands through creative and strategic communications. It caters to large and small businesses in Amherst and the surrounding areas. Tod Martin, the founder, uses a best-in-class approach to creating marketing communication solutions. The group offers public relations and has worked on clients like Grow NY, the Ralph C. Wilson, Jr. Foundation, and the LECOM Health Challenge by PGA TOUR. Its other services include analytics and digital marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
4.8 / 5 (22)
Google
4.3 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Buffalo, NY 14221
  • Content Marketing
  • Website Design
  • Social Media Marketing
  • Media Training

Why choose this provider?

Maccrist assists Amherst athletes with boosting their credibility, building relationships with the public, and managing their reputation by offering PR services. Its capabilities include arranging appearances, community work, and speaking engagements. It also generates publicity and helps navigate clients through a crisis. In addition, the firm creates, distributes, and promotes different forms of content, including documentaries, graphics, podcasts, and videos. Maccrist is owned by a husband-and-wife team that previously worked as a baseball player and a TV news journalist, respectively.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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