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2024

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Best Digital Marketing Agencies in Rochester

Our Recommended Top 24

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Rochester Digital Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

35Reviewed

30Curated

24Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
Rochester, NY
  • Graphic Design
  • Search Engine Optimization
  • Social Media Marketing
  • Web Testing/Analytics
  • Web Design
  • Video Production
  • PPC Advertising
  • Email Marketing
  • Brand Development

Why choose this provider?

Boost Local helps businesses in Rochester attract the right traffic and generate qualified leads. It offers a wide range of digital marketing services, including PPC advertising and web design and development using Wix, Webflow, and WordPress. The agency also helps companies increase the visibility and rankings of their websites in search engine results pages through SEO. In addition, it caters to local service providers in various industries, such as legal, healthcare, and general contracting. Boost Local combines creativity and technical skills to create digital marketing strategies.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Request Your Free Personalized Marketing Plan!

Website
Rochester, NY
  • Content Marketing
  • Digital Advertising
  • Digital Marketing
  • Marketing Strategy
  • CRM & Digital Marketing Strategy
  • HubSpot Consulting
  • HubSpot Sales Hub Onboarding
  • HubSpot Service Hub Onboarding
  • HubSpot Marketing Hub Onboarding

Why choose this provider?

Proven ROI enables Rochester businesses to improve their CRM investments, returns, and overall business performance. It provides a variety of digital marketing services, such as SEO, PPC advertising, content creation, social media management, and website design and development. The company serves both small businesses and large corporations in various industries, including legal, healthcare, and financial services. In addition, Proven ROI employs AI to improve various aspects of online marketing solutions, including automation, personalization, and predictive analytics.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Guaranteed Satisfaction: We're so confident in our services that we offer a Money-Back Guarantee!

Website
Rochester, NY
  • Search Engine Optimization
  • Social Media Marketing
  • PPC Advertising

Why choose this provider?

Colony Spark helps business owners in Rochester grow their brands and expand their market reach online. It provides an account-based marketing service that allows clients to create personalized campaigns for their high-value accounts that can improve investment returns. It also assists clients in developing strategies that the marketing, sales, and customer success teams can utilize to engage potential customers and convert them into leads. Bill Murphy, Colony Spark's founder, is an ABM-certified strategist with more than a decade of experience in the industry.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Free Strategy Call

Website
900 Chicago Ave Unit 104, Evanston, IL 60202
  • PPC Advertising
  • Social Media Marketing
  • Brand Development

Why choose this provider?

Fresh Content Society serves the digital marketing needs of Fortune 500 companies and startup businesses in Rochester. It has worked with a number of clients, including Walt Disney, True Value, PEAK Auto, KFC, and Green Thumb. The team provides paid media management solutions to help service providers maximize ROI and deliver messages to specific audiences. It also generates comprehensive reports with recommendations for improvement using data analytics tools, as well as social media marketing materials such as memes and graphics.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Google
4.4 / 5 (14)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for pricing

Website
687 Lee Rd Ste 208, Rochester, NY 14606

Why choose this provider?

Accelerate Media offers digital marketing services to businesses in Rochester. Its professionals evaluate clients' needs and develop customized advertising plans to boost their presence online. They design and create websites using tools such as Magneto, WordPress, and AngularJS. The staff advertises products and services through social platforms such as Facebook and Twitter. It also works on video and animation production, logo design, and conversion rate optimization. Accelerate Media has partnered with the University of Rochester Medical Center, Blitman & King, and Science Take Out.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (25)
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
72 Green Apple Park, Henrietta, NY 14467
  • Video Production
  • Search Engine Optimization

Why choose this provider?

DNA Digital Marketing works with business owners in Rochester and nearby areas. It provides a broad array of digital marketing solutions, including local SEO. To assist clients in increasing the ranking of their websites, the agency performs link building, content creation, and on-page optimization. Its experts also create PPC campaigns and videos in order to generate more leads. In addition, they provide inbound content marketing and web design services. DNA Digital Marketing has been in the industry since 2018.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.6 / 5 (10)
Yelp
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
400 Andrews St, Rochester, NY 14604

Why choose this provider?

Arca Interactive LLC is a digital marketing agency operating out of Rochester. Its team offers a variety of ways to improve the visibility and presence of clients' businesses online. The employees have experience managing social media accounts on Facebook and Twitter, launching paid advertisement campaigns on search engine results pages, and improving SEO elements of the website to move it higher on Google. They have worked with restaurants, health care facilities, and contractors.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
PO Box 12573, Rochester, NY 14612
  • Search Engine Optimization

Why choose this provider?

Web Style Club is a digital marketing and website designing company catering to clients in and around Rochester. Its full-scale digital marketing solutions include SEO, pay-per-click ads, copywriting, content marketing, website analytics, and e-commerce store optimization. Its areas of focus include brand research, brand extension, and brand positioning. The company also offers services, such as web design, development, and hosting. Web Style Club has been serving local and international clients for more than 12 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Google
4.4 / 5 (21)
Facebook
3.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
110 Halstead St Ste 1, Rochester, NY 14610

Why choose this provider?

WebWAH! LLC is a digital marketing company located in Buffalo and Rochester NY. The agency develops online marketing campaigns that increase sales and leads. It also offers social media management for Facebook and Instagram as well as online review improvement, management of PPC campaigns, Search Engine Optimization, and online ordering. The agency also designs and develops SEO friendly websites that engage the target audience and build brand image. WebWAH! is a Google Partner. Past clients include Empire Casino Events, Castaways, and Cameron Roofing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (85)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Clintwod Drive, Rochester, NY 14620

Why choose this provider?

SocialOcto is a digital marketing agency operating in Rochester. It offers small businesses a wide range of services, including content creation, website design, video development, review generation, and public relations. Clients can also be assisted in event marketing processes by creating a virtual platform for the event, managing external speakers, scheduling pre-runs, and driving attendance. Moreover, the SocialOcto team can help in improving social media exposure through highly targeted LinkedIn campaigns.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Rochester, NY
  • Email Marketing
  • Search Engine Optimization

Why choose this provider?

Linden Digital Marketing, a Rochester-based agency, offers digital marketing solutions for national and international businesses. Its services include website hosting, search engine optimization, email marketing, paid advertising (on platforms such as Google, Bing, Facebook/Instagram, and LinkedIn), organic social media, and custom reporting. The company also offers a-la-carte services for print media, branding, brochures, flyers, business cards, and trade show booths. It won a first-place Platinum Award at the Hermes Creative Awards for the Integrated Marketing Campaign category. Linden Digital Marketing is a Certified Google Partner and a Certified SEMRush Agency Partner.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
948 Eastbrooke Ln, Rochester, NY 14618
  • Social Media Marketing
  • Search Engine Optimization
  • Content Marketing
  • Podcast Production

Why choose this provider?

Balbert Marketing, LLC, offers its services to companies and organizations in Rochester. Its team utilizes methods such as keyword research, SEO, landing page development, and social media marketing in order to generate leads and improve a client's visibility on platforms like Google and Facebook. It also covers logo design and direct mail marketing, as well as print advertising through its partnership with Westside Printing. Balbert Marketing's founder, Ben Albert, is also the curator and host of the Real Business Connections Network and its five podcasts.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (50)

Website
252 Alexander St, Rochester, NY 14607

Why choose this provider?

Founded in 1998, MustBeOnline.net is a full-service website development and digital marketing company in Rochester that provides advertising services to businesses. Its specialists use SEO marketing strategies to improve a business's visibility to customers by achieving a higher ranking on search engines. The company creates and manages unique social media profiles for clients while keeping customers engaged with interesting content. MustBeOnline designs effective PPC ads and email newsletters to reach new and existing customers with promotions and updates.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
2024-2D, W Henrietta Rd, Rochester, NY 14623
  • Search Engine Optimization

Why choose this provider?

Jmax Media Solutions is a Rochester-based digital marketing agency primarily serving clients in the finance, hospitality, and medical industries. Its scope of work ranges from helping clients reach local audiences through the implementation of SEO strategies to web development services. The company also offers cause marketing services that connect businesses with nonprofit organizations to allow both parties to market themselves and establish a positive public reputation, like its marketing campaign pairing Tandoor of India with the nonprofit organizations Open Door Mission and Children’s Tumor Foundation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (25)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
75 Town Centre Drive Suite 105, Rochester, NY 14623
  • Search Engine Optimization
  • PPC Advertising
  • Social Media Marketing

Why choose this provider?

YPC Media has been catering to customers in the Rochester metro and the surrounding areas for 19 years. It offers digital marketing services, which help small- and medium-sized businesses get noticed by a broader audience and increase their revenue. It uses various strategies, including reputation management, search engine optimization, social media advertising, video production, and web design. The firm also provides PPC ad campaigns. YPC Media's leadership team brings over 100 years of combined industry experience.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Google
4.7 / 5 (242)
Facebook
4.1 / 5 (46)
Yelp
1.0 / 5 (1)

Website
210 South Avenue Suite 130, Rochester, NY 14604
  • Search Engine Optimization

Why choose this provider?

Tgw Studio is a social impact marketing and creative company that serves the Rochester metro. The company caters to a wide variety of industries, including arts and culture, education, healthcare, renewable energy, and tourism. It helps businesses grow by integrating branding with mission-driven strategies that involve digital advertising, content management, social campaigns, and web design and development. It also offers various creative services, such as brand design, motion graphics, photography, and videography. The company has been in operation since 2012.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (13)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
350 East Ave Suite 1, Rochester, NY 14604
  • Email Marketing

Why choose this provider?

Site Hub works with businesses in the Rochester area looking to increase brand awareness, establish and maintain their reputation online, and retain clients for the long term. Its team helps companies widen their reach through Google ads and email marketing. The agency also taps influencers to represent clients and advertise their products and services. SEO, branding, and web design are included in the company's offerings. It works with businesses from different industries, including retail, nonprofit, education, and manufacturing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (17)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1980 Edgemere Dr, Rochester, NY 14612
  • Social Media Marketing
  • Search Engine Optimization
  • PPC Advertising

Why choose this provider?

Exe Productions helps Rochester startups and businesses expand through digital marketing. It offers national and local SEO, social media and email marketing, PPC advertising, and brand identity. The company also provides creative services, such as custom website and graphic design and mobile app development. Its marketing approach involves fostering the customer's emotional connection with the brand. Exe Productions has created and managed marketing campaigns on hundreds of digital platforms since its establishment in 2001. Some of its clients are Twisted Tap, Nobile Law, and Glutimax.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
250 Mill St. Suite 410, Rochester, NY 14614
  • PPC Advertising

Why choose this provider?

SEO Rochester NY is a digital marketing agency serving the metro and its neighboring communities. It helps business owners get their websites to the top of the Google search results through SEO. It also offers website design, Google AdWords campaign setup, and content creation services. The founder of SEO Rochester NY, Nick Fiorini, started in the SEO and web marketing industry while working as an English teacher in Japan. He can optimize both English and Japanese websites.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
48 Oxford St., Rochester, NY 14607
  • Brand Development

Why choose this provider?

JSB Collaborative is a boutique SEO and lead generation consultancy firm that lists Rochester as one of its service areas. It performs SEO strategies that include on-page optimization, technical SEO, and keyword research. In addition, the firm integrates SEO tools into web development services such as WordPress design and development, site architecture build, and maintenance and updating. JSB Collaborative's team has over 16 years of combined experience and has already conducted over 400 SEO audits.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (17)
Facebook
5.0 / 5 (5)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
108 South Union Street, Rochester, NY 14607
  • PPC Advertising
  • Social Media Marketing
  • Search Engine Optimization

Why choose this provider?

Corporate Communications is a digital marketing agency helping Rochester businesses connect with customers. The agency offers website development, branding, social media and email marketing, SEO, and PPC campaign management. It also provides copywriting, graphic design, and video production services. The full-service agency handles the whole process, from brand identity and content development to campaign management. Corporate Communications is a Certified Google Partner. Its digital marketing manager, Elissa Mitchell, has over 15 years of industry experience, 10 of which are concentrated on internet marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
5.0 / 5 (12)
Facebook
4.7 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
130 E Main St, Rochester, NY 14604
  • PPC Advertising

Why choose this provider?

CGI Digital caters to clients in the Rochester metro and the surrounding areas. It offers digital marketing services, which help bring more residents and customers to communities and businesses. It assists by bolstering the clients' online presence through social media marketing, creating customized websites, and positioning them for search engine optimization. Its team also produces video content that is designed to capture more audiences. CGI Digital has been in operation since 1987. It has an office in Chicago and Louisville.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.9 / 5 (703)
Facebook
4.5 / 5 (203)
Yelp
3.3 / 5 (26)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
2248 Spencerport Road, Rochester, NY 14606
  • PPC Advertising
  • Social Media Marketing

Why choose this provider?

Sparrow Digital Marketing offers solutions to businesses in Rochester. It incorporates various strategies to improve website visits and increase conversions. It helps in driving traffic by performing competitor audits and conducting comparative and relevant analyses, forming the basis of the team's marketing and web design processes. It utilizes search engine optimization, link building, and keyword research to promote the brand to its target audience. Sparrow Digital Marketing strives to personalize its services by conducting interviews with managers and owners before starting a project.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Rochester, NY
  • B2B Marketing

Why choose this provider?

Full Gallop Communications is an online marketing consultancy that works with B2B, animal healthcare, and optics and photonics companies in Rochester. It provides personalized marketing solutions to assist clients in promoting their products and expanding their businesses. Its marketing services include brand management, SEO marketing, content writing, and marketing strategies. Some of the agency's highlighted clients include Optometrics, Evaporated Metal Films, and Omega Optical Holdings. Its founder, Amanda MacDonald, has been in the marketing field since 2002.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
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FAQs

  • What is digital marketing?

    Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.

  • What does a digital marketer do?

    A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

  • What is B2B digital marketing?

    B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.

  • What is digital direct marketing?

    Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

  • What is digital marketing analytics?

    Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

  • What is search engine marketing?

    Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.

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