Founded in 2001, The Martin Group is a digital marketing agency located in Buffalo with additional offices in Rochester and Albany. The company focuses on social media, branding, public relations, and web design. It is highly experienced in working with clients involved in sports, healthcare, financial, food and beverage, nonprofit, education, and professional services. The Martin Group has created many online campaigns for a diverse range of clients, including Under Armour, ASICS, BestSelf Behavioral Health, Frenchie Beverage, Excelsior College, and Albany Law School. It won an award at the 2019 American Advertising Awards.