Expertise.com

Best Digital Marketing Agencies in New York City

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2023
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Bandujo logo
FEATURED
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Call for pricing

Bandujo

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22 West 21st Street, 8th Floor, New York, NY 10010
  • Marketing
  • Production
  • Landing Pages
  • Branding
  • Email Campaign

Business Description

Bandujo is a digital marketing firm located in New York City. The team of 28 professionals helps clients generate leads and build engagement through marketing campaigns. Depending on a brand's needs, they can create campaigns that include print advertising, video production, email marketing, and website development. Bandujo's clientele comes from a wide range of industries, such as retail, healthcare, finance, sports, education, and publishing. Some of the companies the team has worked with before are Disney, Condé Nast, and ESPN.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (12)
Google
5.0 / 5 (4)

Price: Call for pricing

Daniel James Consulting logo
FEATURED
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Request a Quote or Schedule a Free Consultation

Daniel James Consulting

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New York City, NY
  • PPC & Paid Search
  • Logo Design
  • Graphic Design
  • Content Writing
  • Branding & Rebranding
  • Traditional Marketing Services
  • Digital Marketing Services
  • Video Marketing
  • Social Media Marketing
  • Search Engine Marketing (SEM)
  • SEO, Search Engine Optimization, Web design

Business Description

Daniel James Consulting offers digital marketing solutions to businesses in New York City. Its services include branding and rebranding, paid search marketing, search engine optimization, social media marketing, and content writing. Daniel James Consulting also provides web design and development, business consulting, and traditional marketing services. The business adopts Industry 4.0 technology to streamline its digital transformation process. It caters to diverse clients, such as medical professionals, law firms, restaurants, construction companies, and government agencies.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (74)
Facebook
5.0 / 5 (33)
Yelp
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Request a Quote or Schedule a Free Consultation

NuStream logo
FEATURED
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NuStream

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New York, NY
  • Web Development
  • Social Media Management
  • PPC
  • Search Engine Optimization
  • Digital Marketing

Business Description

Serving through its five offices, NuStream Media is a digital marketing agency that provides advertising and marketing assistance to businesses in New York City and surrounding areas. The company addresses its clients' need to grow and stand out in the virtual market through online, visual, and print methods. Its scope of services include graphics, SEO, video marketing, website development, and pay-per-click campaigns. NuStream is committed to delivering custom digital marketing solutions to increase sales and boost the online presence of clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (18)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for quote

Foreignerds Inc. logo
FEATURED
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Schedule a 15 minutes, No-Obligation Consultation

Foreignerds Inc.

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New York, NY
  • Social Media Marketing
  • PPC Advertising
  • Influencer Marketing
  • Search Engine Optimization
  • Email Marketing
  • Brand Development
  • Search Engine Marketing
  • Content Marketing
  • Digital Marketing Agencies

Business Description

Foreignerds Inc., founded in 2013, provides a variety of digital marketing projects in New York City. It assists business owners in developing on-page and off-page SEO solutions to boost search engine traffic, increase brand awareness, and maximize profits. The agency also creates ad campaigns for various social media platforms such as LinkedIn, Pinterest, Facebook, Twitter, and Instagram. Additionally, its team offers web development and influencer marketing services. Foreignerds has provided services to Adobe, Adani, Pets Best, and Wipro.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Clutch
5.0 / 5 (43)
Google
4.9 / 5 (31)
Facebook
5.0 / 5 (4)

Price: Schedule a 15 minutes, No-Obligation Consultation

Hunter Digital logo
FEATURED
Visit WebsiteWebsite
Free Consultation

Hunter Digital

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127 W 30th St Fl 9, New York, NY 10001
  • Email Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • PPC Advertising

Business Description

Hunter is a digital marketing agency that helps DTC and e-commerce brands in New York City grow their online sales. It provides various online solutions, such as SEO, SMS marketing, and conversion rate optimization. In addition, the company offers email, influencer, and paid search marketing services. Hunter has formed a partnership with Faraday to enhance consumer experiences through personalization and predictive marketing. Since 2010, it has worked with more than 600 clients in the beauty, home decor, and clothing industries.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Free Consultation

Fresh Content Society logo
FEATURED
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Call for pricing

Fresh Content Society

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New York City, NY
  • Social Media Marketing
  • Brand Development
  • PPC Advertising

Business Description

Fresh Content Society provides a variety of digital marketing solutions in and around New York City. It caters to local and global brands, helping them generate revenue and improve online relevance through its organic and paid media content services. The social media management company performs content planning, development, distribution, and optimization. Its team creates infographics, blog posts, and landing pages to attract prospective customers. Fresh Content Society has worked with Stern Pinball, Line-X, and True Value.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for pricing

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Alto Palo logo
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Alto Palo

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4 Woods End Road, Lagrangeville, NY 12540

Business Description

Alto Palo offers digital marketing assistance to businesses in New York City. The company's marketing specialists are adept in search engine optimization and marketing techniques. They plan and implement organic search and ranking strategies to help boost clients' online presence. They also assist in placing products and content across Google through the Google Merchant services. Additionally, they perform metrics analysis to determine areas for improvement and what to build next. Alto Palo also provides web development, e-commerce, and branding services.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Bajibot logo
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Bajibot

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331 Park Ave S., New York, NY 10010
  • Brand Development

Business Description

Bajibot is a digital marketing agency that caters to clients across the US and Canada. It is an inter-agency creative partner that works with companies by helping them drive and maintain brand awareness through relevant technology. Its services include creating WEB3 (NFT, Metaverse, AR/VR), social campaigns, UX site development, and experiential activations. It also specializes in 3D animation, interactive design, and video production. Some of its clients include Google, Yahoo, Tom Ford, American Express, and Buffalo Trace Distillery.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Bizadmark logo
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Bizadmark

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63 Montrose Avenue, Brooklyn, NY 11206
  • Brand Development

Business Description

Bizadmark is a New York City-based company engaged in digital marketing and advertising. It caters to the needs of clients in the metro through services such as social media advertising, SEO, and digital PR assistance. Its team of marketers and digital strategists combine data analysis and creative options to provide digital marketing plans tailored to each client. Since 2017, the company has served clients such as BMW, Visa, and Starbucks and won awards from Cannes Lion and Gold Addy.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Blend. logo
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Blend.

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New York City, NY
  • Search Engine Optimization
  • Email Marketing

Business Description

Blend is a digital marketing agency that serves clients in New York City. Its team works on businesses' existing brand strategies or helps them bring parts of their branding projects to completion. To write a creative brief, they employ a strategy that defines business objectives, target markets, brand elements, and marketing assets. The agency's copywriters and creatives develop content in various formats, such as 2D and 3D animated films, educational video tutorials, and broadcast commercials. Its clients include Brex, Lyft, and Dermalogica.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Facebook
4.0 / 5 (20)
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Bold Worldwide logo
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Bold Worldwide

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55 Broad St, New York, NY 10004
  • Social Media Marketing

Business Description

Bold Worldwide caters to customers in the New York City metro and the surrounding areas. It helps clients accelerate their businesses' growth and increase their profits by offering digital marketing solutions. These include branding and positioning, insights and analytics, leadership coaching, and video and content production. It also provides AI-driven reporting, B2B and B2C sales-specific implementation, and sales and marketing integration. Some of Bold Worldwide's clients are A-Rod Corp, DIRECTV, Gillette, Kaplan, Microsoft, and Ray-Ban.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Facebook
4.3 / 5 (94)
Google
4.1 / 5 (7)
Yelp
3.0 / 5 (2)
Branch & Bramble logo
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Branch & Bramble

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545 Prospect Pl, Brooklyn, NY 11238

Business Description

Founded in 2016, Branch & Bramble provides digital marketing services throughout the greater New York area. The company blends its creative online advertising methods with tangible data analytics to bring its clients' brand awareness to intended audiences. It develops and executes social media and content campaigns to reach targeted browsing or buying audiences. Past Branch & Bramble clients include Simon & Schuster, Fodor's, Hotel 50 Bowery, Smart Sitting, and Off the Shelf.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Brandarrow Agency logo

Brandarrow Agency

Monroe Township, NJ 08831

Business Description

Brandarrow Agency is a digital marketing firm that provides branding and marketing solutions to small and medium-sized businesses. It caters to clients in a wide variety of industries, including e-commerce, law, medicine, hospitality, and media. It offers various services, including digital advertising, brand development, social media marketing and management, web and app development and design, SEO, and lead generation. Brandarrow was founded in 2002 and is a subsidiary of Parth A Patel, LLC.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Google
4.3 / 5 (6)
Creative House logo
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Creative House

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79 Madison Avenue, New York, NY 10016

Business Description

Creative House is a digital marketing agency based in New York City. It offers digital marketing, lead generation, and web development services. It also assists clients with digital advertising, social media management, and search engine optimization. Its experienced marketing professionals have been serving clients for 11 years and successfully launched over 12,000 campaigns. The agency is led by Michael, a visionary leader and businessman who has founded several companies in just two decades.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (12)
Facebook
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Croud logo
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Croud

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450 BROADWAY, 2ND FLOOR NEW YORK,, New York, NY 10013

Business Description

Croud is a full-service digital agency, who drive global business performance through the smart use of data and innovative application of technology. Founded in 2011, Croud has 200+ inhouse staff across the UK, US and Australia, and provides support across PPC, SEO, paid social, programmatic, Amazon, creative and analytics. Croud's unique business model is powered by exceptional in-house talent, custom-built tech, and the world’s first crowd-sourced network of digital experts. Croud’s unique ‘Croud Control’ technology platform and network of 2,300 ‘Croudies’ mean they can automate what slows other agencies down and deliver clients truly impactful and efficient results.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (10)
Google
5.0 / 5 (4)
Digital Silk logo

Digital Silk

18 W 18TH ST NEW YORK,, New York, NY 10011

Business Description

Digital Silk is a full-service marketing agency in New York with offices in Florida and Michigan. It helps both large and small-scale companies to scale their businesses through online marketing. The firm focuses on social and paid media, copyright, content creation, and search engine optimization services. It also provides digital strategies and branding, as well as web and app design services. Digital Silk is a certified partner of IBM, Microsoft, Xerox, and Sony.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Google
5.0 / 5 (6)
fishbat Media LLC logo

fishbat Media LLC

New York, NY 10013

Business Description

fishbat is an award-winning online marketing firm and social media agency that's shown significant returns on investment. Contact us for a free consultation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Facebook
4.5 / 5 (46)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Foley Marketing Advisors logo

Foley Marketing Advisors

85 Wildwood Ave, Montclair, NJ 07043

Business Description

Foley Marketing Advisors is a premier digital marketing agency located in New York. This company adheres to its mission of helping small businesses and start-ups thrive and grow while offering services that include social media management, email campaigns and newsletters, website design and development, and marketing strategy and development, among others. Companies without as many financial resources, capabilities, and tools as their competitors can find a reliable ally in Foley Marketing Advisors, which provides targeted effective growth strategies and tactics to optimize ROI and achieve businesses' goals.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (14)
Facebook
5.0 / 5 (1)
Grizzly New Marketing logo
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Grizzly New Marketing

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228 East 45th Street, Suite 9E, New York, NY 10017
  • PPC Advertising

Business Description

Established in 2001, Grizzly New Marketing is a digital marketing company that serves clients in New York City and the surrounding areas. It offers a broad range of marketing functions and solutions, including search engine optimization, website improvement, social media advertising, and link-building strategies. The company takes its time to understand the clients' key business operations, needs, and functions before developing suitable marketing plans that meet their business goals and objectives.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (71)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Group Gordon logo

Group Gordon

747 3rd Ave Fl 32, New York, NY 10017

Business Description

Founded in 2005, Group Gordon is a New York-based corporate public relations firm with offices in Chicago and Philadelphia. Its team of professionals develops communications strategies for corporate and public affairs organizations, then executes those strategies to boost brand awareness, build thought leadership, and engage key audiences. Group Gordon advises clients, including higher education institutions, law firms, financial and professional services companies, and nonprofit organizations, on all aspects of communications, including earned and paid media, content development, and social media strategy, campaigns, and community management.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
HTML Pro logo

HTML Pro

19 W 34th St Rm 1018 # 34, New York, NY 10001

Business Description

Located in New York, HTML Pro is a digital marketing business that serves customers across four continents. The business assists clients with building their online presence and showcasing their brands through website design, search engine optimization, and marketing. Website design offerings include Shopify, Drupal, CreateJoy, and OpenCart. Digital marketing services include SEO through content creation with keyword implementation, pay-per-click and display ads, landing page design, and social media marketing to advertise brands through social platforms.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.8 / 5 (62)
Google
5.0 / 5 (33)
Yelp
5.0 / 5 (6)
ninety two logo
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ninety two

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New York City, NY
  • Brand Development

Business Description

ninety two is a full-service agency that executes brand design work for clients throughout New York City and the Rochester metro area. The agency has worked for clients in a multitude of industries. It applies its years of branding and logo design experience in developing website designs. ninety two's work focuses on the content creation aspects. It is renowned for its asset design and actual brand design services. In addition, the studio redesigns existing branding and websites.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Omnycode logo

Omnycode

1740 Broadway Fl 15, New York, NY 10019

Business Description

Omnycode is a full-service digital marketing agency based in New York. It helps with projects, Facebook and Instagram advertising, evaluations, product listing advertising, and customizations and integrations for Magento, Shopify, and BigCommerce. Additionally, it offers email solutions and services. The business deals with SEO, paid search, social advertising, open-source web development, custom CMS, SaaS integrations, and enterprise solutions. It provides strategic business consulting and assists with conversion rate optimization and mobile strategy.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (10)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Out Origin logo
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Out Origin

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5 Julian St, Hicksville, NY 11801

Business Description

Out Origin is a digital marketing agency that was founded in 2014 and serves the greater New York area. The firm also offers IT-heavy design and development, including website and app development. Out Origin's in-house graphic design team routinely creates graphics when building new advertising campaigns and marketing materials. The company works with clients that include Sanitary Solutions, Financial Services Group, Primus Workforce, the University of Alberta, and Syed Mortgages.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Silverback Strategies logo
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Silverback Strategies

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New York City, NY
  • Search Engine Optimization
  • Email Marketing
  • PPC Advertising

Business Description

Silverback Strategies is a full-service digital marketing agency that serves clients in New York City. The company offers various online advertising solutions to a range of clients, from roofing companies to educational institutions. Its team of marketing professionals handles web development, content marketing, social media management, email marketing, SEO, and PPC advertising. The group also produces creative graphics, videos, and web analytics. It has worked on projects for Ritz-Carlton Residences, Cornell University, and Hyper Vigilance.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (26)
Yelp
1.0 / 5 (1)
Van West Media logo
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Van West Media

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121 West 27th Street, Suite 1202, New York, NY 10001

Business Description

Van West Media provides small and medium-sized businesses with digital marketing solutions from its office in New York. It works for retail, law, medical, real estate, and nonprofit clients. The agency uses SEO, pay per click advertising, affiliate marketing, blogging, social media, and email campaigns to grow website traffic and increase revenue for its clients. Van West Media also provides web design and development, analytics analysis, logo design, and video production.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Google
4.0 / 5 (4)
Facebook
5.0 / 5 (3)
Yelp
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Frequently Asked Questions

  • What is digital marketing?

    Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.

  • What does a digital marketer do?

    A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

  • What is B2B digital marketing?

    B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.

  • What is digital direct marketing?

    Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

  • What is digital marketing analytics?

    Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.