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Best Advertising Agencies in Charlotte

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Dream Team Digital Marketing logo
FEATURED
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Free Consultation

Dream Team Digital Marketing

Charlotte, NC
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  • Advertising Agency

Business Description

Dream Team Digital Marketing is an advertising agency that caters to clients in Charlotte and the surrounding areas. The company helps individuals and businesses drive awareness and promote their brands using a variety of strategies. Its services include web design, social media marketing, PPC advertising, branding identity, and SEO. In addition, it offers virtual assistant solutions. Dream Team works with a wide range of clientele, from consultants and coaches to salon professionals, authors, healthcare providers, and Realtors.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (18)

Price: Free Consultation

New Path Digital logo
FEATURED
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New Path Digital

Charlotte, NC
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Business Description

New Path Digital provides data-driven and AI-assisted marketing and advertising solutions to businesses in Charlotte. It has developed a service model that provides flexibility and clarity to companies that need to enhance their digital media buying practices and improve their website's effectiveness. The agency offers various digital marketing solutions, such as SEO, email marketing, and audience management. New Path aims to help businesses implement modern advertising systems through its path-to-purchase models designed to convert prospects into customers.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for quote

The Brandon Agency logo
FEATURED
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The Brandon Agency

1523 Elizabeth Avenue, Suite 215, Charlotte, NC 28204
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  • Search Engine Optimization
  • Digital Advertising

Business Description

The Brandon Agency, an integrated marketing firm, has been offering a variety of digital marketing solutions to businesses in Charlotte since 1959. Its services include email marketing, search engine optimization, web development, conversion rate optimization, brand strategy, and public relations. It also has creative services that help clients come up with video, social media, and digital content. Its team consists of more than 100 professionals carrying experience in categories such as B2B, healthcare, financial, outdoor, telecommunications, and real estate.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
3.5 / 5 (31)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Thumbvista Mobile Advertising logo
FEATURED
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$100-$3000

Thumbvista Mobile Advertising

Charlotte, NC
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  • media buying
  • Mobile Marketing
  • Digital Coupons
  • Advertising
  • Geofencing Advertising
  • Mobile Display Ads
  • Geofencing Services
  • Geofencing
  • PPC Advertising
  • Geofencing Marketing
  • Brand Development
  • Integrated Media Campaigns

Business Description

Thumbvista is a mobile geofencing agency serving companies in and around Charlotte. For over a decade, it has been working with service providers in the financial, insurance, food, healthcare, and education sectors. The company helps clients develop advertising strategies to improve their customer base and generate revenue. It creates mobile and desktop banners, landing pages, and web pages and applications. Thumbvista has collaborated with various brands, such as American Red Cross, Volkswagen, Shell, and Sprint.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Price: $100-$3000

Arthur Elliott logo
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Arthur Elliott

4117 Park Road, Charlotte, NC 28209
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  • Web Design
  • Marketing Consulting
  • Digital Advertising

Business Description

Arthur Elliot is an advertising agency that has been serving clients in Charlotte since 2004. It specializes in creative branding and advertising, website and application development, social advertising, and B2B marketing. Other services include SEO, marketing and sales strategy, and programmatic advertising. The company's core values focus on passion, growth, and gratitude. It uses a straightforward strategic approach in solving problems for its clients. Arthur Elliot has worked with businesses such as Smith Brothers, Lennar Homes, and Medina McKelvey.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Beyond Marketing logo
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Beyond Marketing

114 Springs Street, Suite D, Fort Mill, SC 29715
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Business Description

Beyond Marketing serves clients in the Charlotte metro area by developing comprehensive advertising and marketing campaigns. The agency offers PPC advertising with a proven track record of increasing conversion and click-through rates, tracking sales, identifying target keywords, and monitoring click fraud. Its communications team activates AdWords and Google Ads, helping local small businesses and national clients increase web traffic through organic techniques. Beyond Marketing also provides consulting and word-of-mouth marketing services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Burris Creative logo
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Burris Creative

Matthews, NC 28105
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Business Description

Burris Creative is a marketing, design, and advertising firm that specializes in 360-degree marketing strategy. With experience on the business side of the equation, the firm's principals are able to understand clients' points of view and provide solutions that work. Services include website and mobile app design, trade show displays, internet marketing, direct mail, and creative services. Burris Creative was founded in 1994 by Jim Burris, who has more than 30 years of marketing experience.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
CCP Web Design Studio logo
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CCP Web Design Studio

1230 W Morehead St Ste 106, Charlotte, NC 28208
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Business Description

CCP Web Design Studio is an advertising agency in Charlotte that works exclusively with clients in the B2B manufacturing industry. Its paid advertising campaigns include Bing PPC, retargeting and geotargeting services, display advertising, Google AdWords, mobile search ads, account setup, analysis and reporting, and landing page development. CCP Web Design Studio also helps companies empower sales teams by delivering tools such as case studies and sales kits. Additional services include web development and trade shows.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Effective Media Solutions logo
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Effective Media Solutions

Charlotte, NC 28278
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Business Description

Effective Media Solutions is a Charlotte-based agency with a laser focus on marketing and advertising for HVAC Companies. They generate new customers for their contractors through Website Design, SEO, PPC and Google Guaranteed. They continue to brand them through Social Media, TV, Radio, OTT, and billboards. Effective Media Solutions goal is to make the business “Top of Mind” when a consumer needs their services. Their expertise in the HVAC field makes the difference, “We Speak HVAC!”.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (28)
Facebook
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Ginger Griffin Marketing & Design logo
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Ginger Griffin Marketing & Design

19109 W Catawba Ave, Cornelius, NC 28031
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Business Description

Since 1997, Cornelius advertising agency Ginger Griffin Marketing & Design has worked with businesses in Charlotte. Its advertising specialists design original print ads, signage, promotional items, packages, and other ad materials. The agency has trusted partners in most traditional advertising mediums, ranging from billboard placements to TV commercials. Ginger Griffin also writes scripts and plans promotional events. Clients include Pine Island Country Club, Cain Center for the Arts, and Bunker Land Group.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
4.7 / 5 (12)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Klik Marketing logo
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Klik Marketing

1026 Jay St Ste B, Charlotte, NC 28208
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Business Description

Klik Marketing has been helping brands in Charlotte acquire new customers by developing creative advertising campaigns since 1999. As a full-service marketing and communications agency, it handles everything from paid advertising to creating origin stories for brands of all industries. Klik's ad campaigns incorporate strategies to increase brand awareness by developing Google and Facebook ads, storyboarding and commercial production, and product photography. The firm also offers web design and eCommerce account management services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Leading Results, Inc logo
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Leading Results, Inc

2139 Supply Ct NW, Concord, NC 28027
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Business Description

Since 2009, Leading Results Inc. has been providing marketing and advertising services to B2B and B2C clients in Concord and Charlotte. The agency specializes in small business advertising, website design, and social media messaging that deliver results. Leading Results also offers programmatic display ads and geofencing technology to measure offline and online conversions, and search retargeting. This agency is also a Hubspot Certified Partner.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (15)
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Overtop Media Digital Marketing logo
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Overtop Media Digital Marketing

933 Louise Avenue, Charlotte, NC 28204
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Business Description

Overtop Media Digital Marketing is a Charlotte-based advertising firm specializing in diverse digital marketing solutions. Its offerings include search engine optimization, e-commerce web design and development, Google Ads, and social media marketing. The company's marketing professionals have worked with local brands like Keffer Automotive, RK Motors Charlotte, and Funny Bus Comedy City Tour Charlotte. As a certified marketing partner of Google and Facebook, Overtop Media Digital Marketing has proven expertise in helping clients maximize the benefits of advertising using the two platforms.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (45)
Facebook
5.0 / 5 (14)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Practis logo
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Practis

8720 Red Oak Blvd Ste 220, Charlotte, NC 28217
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Business Description

Practis is an online advertising firm located in Charlotte. The agency has over 21 years of experience working with clients in the healthcare and law industries. Its advertising team primarily focuses on creating Facebook ads, targeting demographics based on location and interests. The firm also creates fully branded social media pages and posts that generate high engagement rates. In addition to paid ad campaigns, the agency offers SEO and reputation management services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.9 / 5 (57)
Facebook
4.2 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Premier Marketing logo
Visit WebsiteWebsite

Premier Marketing

615 South College St,, Charlotte, NC 28202
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  • Social Media Marketing
  • Brand Development
  • PPC Advertising
  • Search Engine Optimization
  • Web Design

Business Description

A Charlotte-based full-service digital marketing solution to help SMB's with various marketing services. Services include website design/ development, SEO, advertisements, branding, content creation, and LinkedIn lead generation. The business strategizes on the perfect approach for every client based on their target audience to determine the best method. Premier Marketing focuses on result-oriented goals while building trust and communication for long-term success and partnerships.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (29)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
QC Marketing logo
Visit WebsiteWebsite

QC Marketing

1300 South Blvd, Charlotte, NC 28203
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Business Description

QC Marketing is a full-service advertising agency that works closely with local businesses in the Charlotte metro area to create campaigns that focus on growth and ROI. The agency's advertising team primarily works with clients in the healthcare and finance industries. QC Marketing offers PPC advertising, digital display ads, email marketing, market analysis, and web design services. As an SEO company, it provides meta tag updates and regular competition reports.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Spark Strategic Ideas logo
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Spark Strategic Ideas

Charlotte, NC 28210
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Business Description

Spark Strategic Ideas knows the value of a great brand and helps its clients achieve this vision with strategic planning, marketing, advertising, public relations, and social media. The firm boasts vast experience across a range of industries, with clients like City of Charlotte Economic Development, Beaches of South Walton, Florida, and McLeod Regional Medical Center.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.4
Facebook
4.0 / 5 (4)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Vintage Marketing logo
Visit WebsiteWebsite

Vintage Marketing

20717 N Main St, Cornelius, NC 28031
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Business Description

Vintage Marketing has been creating ad campaigns for businesses in Cornelius and Charlotte since 1993. The agency assists clients with all aspects of customer acquisition and retention, crafting advertisements and comprehensive media campaigns for law firms, manufacturers, and healthcare providers. Vintage Marketing's ad services include social media posts and press releases. The agency also offers TV commercials, annual reports, billboard ads, direct mail ads, business cards, and original logo designs.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Visual Branding Agency logo
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Visual Branding Agency

FORT MILL, SC 29708
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Business Description

Visual Branding Agency is a full-service advertising firm in Fort Mill that operates throughout the Charlotte metro area. Its team of advertising and design specialists offer comprehensive visual branding assistance, including brand ambassadors, public relations, identity branding, ad campaigns, product launches, and video production. The firm also produces websites and social media ads. The agency has created local and international advertisements for companies ranging from Meineke Car Care Center to Seagram's Escape.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (18)
Google
5.0 / 5 (11)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
WiT Group logo
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WiT Group

125 Remount Rd Ste C1, Charlotte, NC 28203
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Business Description

Marketing agency WiT Group is headquartered in Charlotte and serves clients across the US. The company offers a broad range of advertising services, including creative marketing, branding, lead generation, and SEO. Its team blends digital marketing strategies with traditional techniques to help its clients maximize their ROI. WiT Group is a Google Certified Partner and a Yext Certified Partner. It's designed campaigns in several industries for clients such as Emergency Transportation Associates.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (5)
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Wray Ward logo
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Wray Ward

900 Baxter St, Charlotte, NC 28204
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Business Description

Wray Ward is a full-service advertising agency in Charlotte that offers communications services for brands in the home and construction industries. With more than 40 years of experience creating advertisements, the agency focuses on client engagement and insights planning, as well as media planning and buying. Wray Ward is a recipient of the ADDY Award, the Webby Award, and Hanley Wood's Brand Builder Award. It has created ad campaigns for Lowe's and Forbes.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Wsi Proven Results logo
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Wsi Proven Results

5969 Heartwood Ct, Harrisburg, NC 28075
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Business Description

WSI Proven Results is a large advertising firm that serves businesses in Charlotte. With offices in more than 80 countries and over a decade of advertising experience, the firm offers dynamic display advertising solutions that are designed to attract new buyers. WSI handles PPC advertising, email ads, web development and design, SEO, social media ad campaigns, and Google AdWords enhancements. The firm's PPC campaigns include choosing a designated promotion platform and conducting keyword research.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.3

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Back to Providers

Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

Read all FAQs