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Best Advertising Agencies in Columbia

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Ad Co Ideas logo
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Ad Co Ideas

Columbia, SC 29201
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Business Description

Ad Co Ideas is a full-service marketing, design, and interactive agency in Columbia. The company is comprised of strategists and planners, media buyers and writers, programmers and developers, and art directors and designers committed to creative excellence. Ad Co Ideas has a pioneering spirit that explores unheard-of ideas to realize potential and develop inspired solutions. The company has worked with clients in the business to business sector, business to customer, community groups, healthcare initiatives, and legal firms.

Adams Group logo
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Adams Group

Columbia, SC 29201
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Business Description

The Adams Group is an integrated healthcare marketing communications firm in Columbia that specializes in hospitals, physician groups, pharmacies and marketers of products and services to healthcare providers. Services offered include brand development, marketing and communications, and digital marketing. Clients can request support with brand audits, brand strategy, positioning, naming and developing graphic identities. Strategic and message development is available, along with integrated campaign development. Digital offerings include search engine optimization, search engine marketing, and social media strategies.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0
Google
4.0 / 5 (1)
Allegra logo
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Allegra

Columbia, SC 29210
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Business Description

Allegra is a full-service marketing agency that has been working with businesses and organizations since 1985. The company offers solutions in commercial printing, creative design, web marketing, signs and displays, and direct mail. Allegra works with clients to develop a strategic campaign or a comprehensive marketing plan designed to deliver measurable results. The company has experience multiplying leads, driving customer retention, building brand awareness, and increase sales. Allegra uses a combination of marketing services to distinguish clients from the competition.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
5.0 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
CarterTodd and Associates logo
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CarterTodd and Associates

Columbia, SC 29201
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Business Description

CarterTodd and Associates is a full-service marketing agency in Columbia that specializes in public relations. The company has worked with companies in the non-profit sector, information technology, legal, real estate, construction, government, environmental, economic development, financial services, retail, insurance, manufacturing, hospitality, healthcare, education and transportation. Services offered include advertising, print, video, and brand development. CarterTodd has been named Technology Specialist by the leading public relations newsletter The Holmes Report.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
Grace Outdoor logo
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Grace Outdoor

Columbia, SC 29201
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Business Description

Grace Outdoor is a locally-owned, family business in Columbia that operates both traditional and digital billboards. The company has an in-house artist who can help clients with advertising needs from the creation of artwork to ideas for the next campaign. Grace Outdoor posts digital bulletins in the most desirable areas of town and uses high-quality LED technology to attract customers. Both large and small companies can take advantage of Grace Outdoor's flexible pricing and personal service.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (16)
Octagon Solutions logo
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Octagon Solutions

Columbia, SC 29201
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Business Description

Octagon Solutions is an integrated marketing and creative design company in Columbia. The company creates beautiful, custom-made websites that are mobile friendly, e-commerce capable, and utilize search engine optimization. Octagon Solutions designs stunning graphics for print collateral, business cards, or new branding initiatives. The company utilizes integrated marketing communications with traffic-driven advertisements, prime media purchasing, and social media graphics and promotions. Photo and video advertising are available to showcase businesses with professional high definition photography and videography.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.5 / 5 (69)
OutdoorAds logo
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OutdoorAds

Lexington, SC 29177
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Business Description

OutdoorAds is a full-service outdoor advertising agency in White Rock with over 25 years experience. The company works to locate, buy, and manage outdoor advertising media. OutdoorAds works with National advertisers as well as local advertisers, who need only one or two billboards. Potential advertisements options include digital billboards, mobile billboards, kiosks, spectaculars, bus posters, bus shelters, cinema advertising, shopping malls, arenas, and wall murals. OutdoorAds guarantees that clients get the lowest rates possible.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)
Redhair Media logo
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Redhair Media

Columbia, SC 29223
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Business Description

Redhair Media is a marketing media agency in Columbia that provides creative and dynamic online solutions for international clients. The company has media marketing packages for businesses ranging from stay-at-home moms to small businesses. Red Hair Media creates user-friendly websites and marketing packages that boost interaction between potential clients and produce high customer conversion rates. Services include website design and development, e-commerce solutions, custom web and social applications, mobile applications, mobile websites and online marketing strategies and consulting.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)
Resh Marketing Consultants logo
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Resh Marketing Consultants

Columbia, SC 29212
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Business Description

RESH Marketing Consultants is a Columbia full-service marketing agency that offers market research, analysis, and advertising. The company specializes in researching the science that determines the production, consumption, and distribution of goods and services. RESH constructs a custom marketing program for each client by applying a knowledge of economic trends and researching key demographics and data. Services offered include social media updates, search engine optimization, search engine marketing, email blasts, and AdWord campaigns. RESH has been serving clients for over 30 years.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Riggs Partners logo
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Riggs Partners

West Columbia, SC 29169
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Business Description

Riggs Partners is a brand consultancy firm in West Columbia that is dedicated to socially responsible practices and products. The company has led corporate branding efforts, cross-channel marketing programs, public relations efforts, and philanthropic marketing initiatives for more than 20 years. The Riggs Partner's portfolio addresses every aspect of contemporary brand management, from consumer research and strategic brand planning to all forms of advertising and design, in both traditional and online channels.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Shull Media Partners logo
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Shull Media Partners

Irmo, SC 29063
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Business Description

Shull Media Partners is a full-service advertising agency with over 30 years of experience creating, managing, and executing hundreds of marketing campaigns and events. The company creatively shapes advertising messages tailored to the specific needs of each client, and delivers that message using an integrated media mix. Shull Media Partners relies on data, market research, and decades of experience to choose individualized media from social media, print, TV, Radio, mobile marketing, outdoor, and internet marketing options. Services include audio and video production, web design, and media buying, among other options. Shull Media Partners represents clients nationally and internationally.

Sidney Kay Designs logo
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Sidney Kay Designs

Columbia, SC
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Business Description

Sidney Kay Designs serves the Columbia metro area, providing digital marketing solutions to small businesses in multiple industries. This agency has particular experience serving clients in cosmetics, real estate, and nonprofit operations. Clients can use this agency as a one-stop-shop for their online marketing needs, as it designs both websites and applications and structures e-commerce platforms. Sidney Kay Designs also consults clients on the strategic aspects of their marketing efforts, helping them to make and execute long-term plans to fulfill their goals.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)
Splash Omni Media logo
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Splash Omni Media

Lexington, SC 29072
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Business Description

Splash Omni Media is a marketing company in Lexington that provides business solutions that are unique and relevant. The company is focused on delivering a high return on investment to strategic partners. Splash Omni Media offers graphic design, video production, search engine optimization, inbound marketing, social media management, media planning, and full-service marketing. The portfolio of past projects includes websites, branding, print options, vehicle wraps, TV commercials, and website videos.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
TCSquared Marketing logo
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TCSquared Marketing

Columbia, SC 29223
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Business Description

TC Squared Marketing is a full-service marketing agency in Columbia. Since 1999 the agency has collaborated with clients to develop successful brands through creative development including print, video, and jingle production. These creative elements are used in omni-channel media strategies specifically designed for each client. The agency has experience in a variety of fields including medical, retail, insurance, legal, automotive and home services. TC Squared believes in the importance of a well-planned and negotiated media buy with media selected and based on each individual client’s goals. The agency supports these buys with Social Media management, content strategies and web development and design. Videos and commercial content from clients are posted on the company’s website.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
The Ad Agency logo
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The Ad Agency

Columbia, SC 29212
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Business Description

The Ad Agency is a full-service marketing firm in Columbia that provides planning, research, and implementation strategies. Since 1996, the company has used strategic planning and aggressive media buying to deliver results on time and budget. Services offered include strategic analysis, planning and consulting, creative concepts, media planning and placement, interactive development, corporate identity and package design, and direct marketing. The Ad Agency has experience negotiating with media vendors on behalf of clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Back to Providers

Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

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