Expertise.com

2024

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Best Pay-Per-Click (PPC) Agencies in Cambridge

Our Recommended Top 5

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Cambridge Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

10Reviewed

8Curated

5Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Cambridge, MA

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Why choose this provider?

Boost Local provides digital marketing solutions in Cambridge and nearby locations. It helps small businesses create pay-per-click advertising strategies to convert more visits to qualified leads, drive the right traffic, and stand out from the crowd. The agency also offers Google Business Profile setup, lead generation and tracking, web design, local SEO, and conversion rate optimization services. Its team has been working with clients in the cosmetics, automotive, legal, financial, and healthcare industries since 2023.

  • Video Production
  • Search Engine Optimization (SEO)
  • PPC Advertising
  • Email Marketing
  • Web Design
  • Graphic Design
  • Social Media Marketing
  • Web Testing/Analytics
  • Brand Development

Cambridge, MA

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Why choose this provider?

Need help contacting a Pay-Per-Click (PPC) Agency in Cambridge? Call our Concierge team at 848-Book-Pro (848-266-5776 from 6 am - 4 pm PT | Mon - Fri). They are standing by to help you get the service you need.

265 Franklin Street Suite 1702, Boston, MA 02110

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Review Sources

Google
5.0 (15)

Why choose this provider?

Prometheus PPC is a Google Ads agency that caters to businesses in Cambridge and the surrounding areas. Its team creates marketing campaigns with the help of tools such as Google Ads, Google Analytics, Google Search Console, Adalysis, and SEMRush, along with their own checklists, methods, and analytic scripts. Andrew Percey, the company's founder, has been assisting small and medium-sized companies increase their leads, sales, and ROI since 2012. Prometheus PPC is a certified Google Partner.

21 Union Street, Boston, MA 02108

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Why choose this provider?

Summit Crew is a full-service digital marketing agency helping startups to major brands in Cambridge and the surrounding areas. It provides pay-per-click advertising services, displaying clients' products or services to their target audience. Its team also implements testing and measures the success of clients' campaigns. Other services offered include remarketing, content marketing, email marketing, media buying, and SEO. The agency has launched more than 25,000 campaigns. Summit Crew is a Google Premier Partner and Bing Partner.

358 Commonwealth Ave, Boston, MA 02115

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Review Sources

Google
5.0 (1)

Why choose this provider?

WellKnown Agency handles the needs of businesses in Cambridge and the surrounding communities. The agency focuses on different types of online marketing services, such as pay-per-click advertising, social media ads, remarketing, and brand awareness. Its team of digital advertising professionals has experience handling different platforms, such as Google and Bing. WellKnown Agency has been serving clients since 2017. Other services include social media marketing, content marketing, search engine optimization, and web design, development, and management.

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.