Expertise.com

2024

Last updated:

Best Pay-Per-Click (PPC) Agencies in Boston

Our Recommended Top 18

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Boston Pay-Per-Click (PPC) Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

52Reviewed

38Curated

18Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
101 Federal Street, Suite 1900, Boston, MA 02110
  • Content Marketing
  • Search Engine Optimization
  • PPC Advertising
  • Digital Marketing
  • Social Media Marketing

Why choose this provider?

Brick Marketing is a Boston-based agency serving professionals and businesses. It offers pay-per-click solutions to help brands generate more revenue, attract new customers, increase conversions, and boost website traffic. The company polishes landing pages to increase leads and sales, as well as organizes PPC accounts based on the relevancy of keywords. Its team also handles social media management, website development, and content marketing projects. Brick Marketing has been in the industry for over 15 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Clutch
5.0 / 5 (2)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Schedule an Appointment

Website
Boston, MA
  • Email Marketing
  • Web Design
  • PPC Advertising
  • Video Production
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Brand Development
  • Graphic Design
  • Web Testing/Analytics

Why choose this provider?

Boost Local combines pay-per-click advertising with customer relationship management, helping Boston businesses get found online and achieve continuous, profitable growth. The agency's strategists set up paid search campaigns in Google and Bing and optimize clients' presence in local marketplaces using Google Business Profile and Bing Places. They also collaborate with in-house web designers, who handle audits and redesign projects. Boost Local serves clients in various sectors, including general contracting, automotive, financial, legal, healthcare, and personal care.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Request Your Free Personalized Marketing Plan!

Website
Andover, MA 01810

Why choose this provider?

ESM Digital, a PPC agency based in Andover, was originally founded in 2004 as a one-man marketing consultancy providing effective student marketing. The company has grown over the last decade and is now a higher education digital marketing agency that aims to consistently deliver results to clients. It offers a wide range of services, including content marketing, search engine optimization, usability optimization, paid media management, reporting and analytics, and design. Also, it has a team professionals who are well-experienced in affiliate lead generation, as well as social media and email marketing. ESM Digital is proudly a Bing and Google Premier Partner, and is associated with Ruffalo Noel Levitz and Noodle.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)

Website
Boston, MA 02111
  • internet marketing
  • Website Development
  • Website Design

Why choose this provider?

Smile MEDIA, LLC is a Boston-based web design, development, and digital marketing agency that has a hard-working staff of designers, marketing experts, and software developers who aim to help businesses grow. Backed by collective knowledge and experience, its team provides consulting services including app development, product development, business analysis, brand identity, and campaign and content strategy. Web development services focus on social network solutions, e-commerce development, and videos. The agency's digital marketing services include SEO, pay-per-click marketing, copywriting, email marketing, social media marketing, conversion rate optimization, web design, and online public relations.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
265 Franklin St Ste 1702, Boston, MA 02110

Why choose this provider?

Prometheus PPC is a digital advertising agency that serves businesses nationwide and specializes in Google Ads. The agency exclusively provides assistance with PPC campaigns on Google, which recognizes it as a certified partner. Its team works to separate the client from its competition, optimize the client's bidding and conversion rates, and develop advertisements that attract and hold the attention of potential customers. Founder Andrew Percey has over 15 years of experience in the field of marketing.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (15)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Pleasant Cir, Canton, MA 02021

Why choose this provider?

O'Mara Marketing & Media is a digital agency that works with medium-sized companies in Boston and the surrounding areas. It is a Google Ads Certified Partner and builds PPC campaigns tailored for different goals. Its advertising strategists analyze businesses, create solutions using Google tools, and provide recommendations. They also plan, develop, and implement ad campaigns on social networks such as Facebook and LinkedIn. Founder Alyssa O'Mara has been working in the digital marketing field for more than 20 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
745 Atlantic Ave Fl 8, Boston, MA 02111

Why choose this provider?

Social Thrive is a digital marketing agency that has been offering services to businesses in Boston and the nearby cities since 2012. The agency's team creates paid advertisements for use on search engines and social media platforms, such as Google, Facebook, Bing, and Instagram. The team handles keyword research and bidding, conversion rate optimization, and results analysis. Social Thrive has worked with restaurants and bars, senior living communities, and real estate agencies.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (2)
Facebook
5.0 / 5 (1)

Website
75 N Main St Ste 1050, Randolph, MA 02368

Why choose this provider?

Kingsbury Web is a digital marketing agency that has worked with businesses from its office located in Boston since 2018. The agency develops PPC advertising campaigns for its clients to increase web traffic and revenue. Its employees also manage existing campaigns to continually monitor the keyword relevance and optimize and report on its results. The agency provides clients with valuable information by tracking conversions and providing a CPA (cost-per-acquisition). Additionally, Kingsbury Web offers assistance with SEO, directory listing management, web design, and hosting.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (1)

Website
Boston, MA 02111

Why choose this provider?

Growth Steps, a PPC agency located in Boston, aims to enhance the digital marketing strategies of businesses. The company starts by understanding the client's business objectives and then, digs deeper into existing marketing efforts to better understand which advertising mediums work for the brand. Its team puts a customized plan in place, laying out every detail to the client before taking a collaborative approach to guarantee results. Growth Steps offers web design, landing page design, Google Adwords, search engine optimization, Facebook marketing, and reputation management services. It already has an impressive portfolio, consisting of projects that take the clients' marketing strategies to the next level.

Website
Lexington, MA 02421

Why choose this provider?

Neptune Web, a firm based in Lexington, offers digital marketing services that help small and large businesses boost visibility and engagement and drive leads. Backed by over two decades of leadership in digital marketing, the agency's in-house experts share a commitment to delivering results for each client. Its team, consisting of award-winning digital marketing, creative and engineering professionals, takes on everything from developing and implementing digital marketing strategies to designing websites and apps. Neptune Web offers lead generation, analytics and ROI tracking, SEO, pay-per-click and retargeting, and social media marketing services. It also specializes in creative and content, web design and development, and software and solutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.5
Responsiveness
Friendliness
Helpfulness
Detail

Website
745 Atlantic Ave, Boston, MA 02111

Why choose this provider?

Tilt Metrics is a digital marketing agency located in Boston that helps clients increase revenue through online advertisement strategies. One tactic the company is experienced with is PPC campaigns, and its team researches words and phrases potential customers are likely to search for to develop a compelling advertisement. Additionally, the team offers assistance with organic SEO and social media marketing. Tilt Metrics is recognized by Google as a certified partner.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)
Facebook
5.0 / 5 (3)

Website
Danvers, MA 01923

Why choose this provider?

Mass Affect Advertising is a digital marketing company serving businesses in Boston and the nearby communities. The company helps its clients generate leads and attract potential customers through paid advertisements on search engines, such as Google and Bing. It also works to optimize its clients' conversion rate through responsive and intuitive web design. Additionally, Mass Affect Advertising uses SEO techniques to organically improve the ranking of its clients' sites on search engine results pages.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
840 Summer St Ste 201B, Boston, MA 02127

Why choose this provider?

Mule Media is a digital marketing agency that has been in operation in Boston for over 15 years. The company helps clients develop and launch PPC advertising campaigns, and its employees offer advice on keyword research and bidding, budgeting, and conversion rate optimization. They also manage the client's campaign and provide monthly reports on its results. Mule Media has worked with American Eagle, Wicked Art Bar, Vince Camuto, and Tresca.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Website
Wilmington, MA 01887

Why choose this provider?

Media Results, Inc. is a full-service advertising agency located in Wilmington that specializes in helping brands stand out from the competition through effective digital marketing campaigns. Its experts handle everything from concept development to custom reports. Its services include music branding, social media marketing, media planning and placement, copywriting, print and digital design, email marketing, and search engine marketing. Additionally, the agency's competent team is experienced in radio and TV production, web design, analytics, and search engine optimization. Media Results, Inc. has already worked with brands like Subaru, The Paper Store, and Work Out World.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Website
313 Washington St Ste 302, Newton, MA 02458

Why choose this provider?

With offices near Boston and Glastonbury, Connecticut, Synapse SEM is a digital marketing agency serving clients across the country. The agency primarily works with small- and mid-sized businesses, and its team develops advertisements for use on search engines and social media sites. The team aims to drive relevant traffic to its clients' websites using these advertisements. Additionally, Synapse SEM organically increases the ranking of its clients' websites on search engine results pages using SEO.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Website
Boston, MA

Why choose this provider?

Pro144 is a digital marketing agency based out of Boston, MA specializing in Automotive Search Engine Optimization and Automotive Search Engine Marketing. As one of the leading boutique style agencies specializing in the Automotive Digital Advertising space, they combine unprecedented results with a small company feel. With over 14 years of hands on automotive experience they can bring to the table real world experience that no other agency can to help you stand out from the crowd and help achieve your dealership advertising goals.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1 Wall St Fl 5, Burlington, MA 01803

Why choose this provider?

EXCLUSIVE is a digital marketing agency that has been working with clients from its location near Boston for over 20 years. The agency develops and manages PPC advertising campaigns for use on social media sites and search engines. Its employees research and implement keywords, manage keyword bidding, and test the advertisement's copy. They also handle remarketing campaigns. The company provides additional assistance with email marketing, organic SEO, and conversion rate optimization.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Boston, MA

Why choose this provider?

Silverback Strategies has been serving the digital marketing needs of clients in Boston for over a decade. It strives to deliver performance-based services to help organizations and businesses improve their brands and generate more leads. The company handles different types of PPC-related tasks, such as e-commerce feed setup and optimization, campaign targeting strategy creation, and keyword and audience research. Silverback Strategies has worked with clients from a variety of sectors, including education, hospitality, and telecommunications.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8

FAQs

  • What is PPC in marketing?

    PPC stands for pay-per-click. It's a form of online advertising where the advertiser only pays when people click on the ad. PPC ads are targeted by keywords and other factors, so they show up in search engines and on websites for people who might be interested in specific products. For example, PPC ads for makeup might show up on women's clothing sites.

  • What is a PPC agency?

    A PPC agency provides services to create, launch, and manage PPC ad campaigns. Since the best results with these ads require constant monitoring and tweaking, many businesses choose to outsource the process to experts or services that offer automation tools.

    Some common services provided by PPC agencies include:

    • Keyword research to ensure ads are properly targeted
    • Creation of PPC ad copy
    • Creation of ad bidding rule sets
    • Monitoring of ad campaigns
    • Tweaking bidding and other parameters to maximize results
  • How much do PPC agencies charge?

    The cost of PPC advertising through an agency depends on its fee schedule, including how much exposure a company wants and what it's willing to pay for that exposure. Costs can average between $500 and $5,000 a month for management fees alone. Some common fee structures include:

    • Percentage of ad spend: The client pays the PPC agency a percentage of what it spends on advertising—typically 15% to 30%. This structure tends to be better for smaller accounts.
    • Management fee: The client pays a flat management fee on top of advertising costs. Good for companies running the same type of campaigns monthly.
    • Management fee plus a percentage of ad spend:  A good option for larger clients with many administrative requirements.
  • What is a PPC marketing campaign?

    A PPC marketing campaign is a group of ads meant to drive specific results. A company might launch an ad campaign to draw attention to a new product, for example, with ads leading to various types of landing pages for the product. Another option is a government agency paying for ads to inform people about health insurance options or requirements for new housing programs.

  • Is AdWords the same as PPC?

    No, Google Ads or AdWords is not the same thing as PPC. PPC is an overarching term for any pay-per-click advertising campaign. Google Ads or AdWords is a type of PPC offering.

    When someone pays for ads through this network, the PPC ads are placed on pages within Google's ad network. That can include search ads, which are text ads or sponsored links that appear at the top or side of search results on Google, Bing, or Yahoo. It can also include PPC display ads, which show up on websites within the Google ad network. According to Google, its network covers 90% of the internet.

  • What does CPC mean?

    CPC stands for cost per click. This is how much an advertiser pays every time an ad is clicked. It helps determine the total cost of a campaign, but advertisers can also set a budget. For example, if the budget is $100 and the average cost per click is 25 cents, the campaign supports 400 clicks.