Expertise.com

2024

Last updated:

Best Digital Marketing Agencies in Memphis

Our Recommended Top 24

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Memphis Digital Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

61Reviewed

46Curated

24Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
40 S Main St., Suite 1552, Memphis, TN 38103
  • Web Development
  • Shopify
  • SEO
  • Hubspot
  • WordPress
  • Branding & Graphic Design
  • Digital Marketing
  • Website Development
  • Website Design

Why choose this provider?

LAB Digital Creative is a marketing agency serving Memphis and nearby locations. It helps small to medium-sized business owners grow their bottom line through strategic website design with a focus on SEO. The company also offers general marketing and graphic design services, such as email marketing, social media advertising, branding, and logo design. Its team performs research and planning to determine clients' nature of business and competitive landscape. LAB Digital Creative has worked with Alliance Industries and Bowen Promotion.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (29)
Facebook
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for quote

Website
Memphis, TN
  • Brand Development
  • Social Media Marketing
  • PPC Advertising

Why choose this provider?

Fresh Content Society creates digital marketing strategies that align with the specific business goals of clients in Memphis and nearby areas. It fuels business growth by using industry-standard data analytics tools to deliver reports helpful for maximizing ROI and making data-driven decisions. It conducts social media audits to help businesses increase their audience size, impressions, engagement, and sales. Other digital marketing solutions of the agency are paid media ads, influencer management, and content creation. It also serves global clients.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for pricing

Website
Memphis, TN
  • Search Engine Optimization
  • PPC Advertising
  • Social Media Marketing

Why choose this provider?

Colony Spark is a digital agency that serves clients in Memphis. Its specialists provide online marketing solutions to business owners seeking to optimize conversion opportunities and facilitate ROI. They primarily offer an account-based marketing program, a data-driven approach dedicated to targeting accounts suitable for potential customers. The team also takes the time to measure the implemented strategy. Among the technologies it utilizes are AdRoll, Meta, and Google Analytics. The agency's founder and chief strategist, Bill Murphy, has a decade of experience working with clients across various industries and company sizes.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Schedule 15-Minute Free Marketing Discovery Call

Website
Memphis, TN
  • Web Design
  • Graphic Design
  • Web Testing/Analytics
  • Search Engine Optimization
  • Email Marketing
  • Video Production
  • Social Media Marketing
  • PPC Advertising
  • Brand Development

Why choose this provider?

Boost Local helps businesses in Memphis attract their target audiences, generate qualified leads, and increase conversion rates. It manages digital marketing projects, including SEO, PPC advertising, and web design and development. The agency uses various online marketing tools and platforms, such as WordPress, Webflow, Wix, Bing, and Google Ads, to generate web pages with full branding. Boost Local creates managed lead-generation solutions by combining paid search advertisements with CRM techniques. It has worked with local service providers like lawyers, dentists, financial advisors, salon owners, and car painters.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Request Your Free Personalized Marketing Plan!

Website
Memphis, TN
  • Digital Advertising
  • Digital Marketing
  • Content Marketing
  • Marketing Strategy
  • CRM & Digital Marketing Strategy
  • HubSpot Consulting
  • HubSpot Sales Hub Onboarding
  • HubSpot Service Hub Onboarding
  • HubSpot Marketing Hub Onboarding

Why choose this provider?

Proven ROI serves the communities in Memphis by conducting digital marketing services. It manages its clients’ social media and brand, creates content, performs email marketing, and offers marketing automation and conversion optimization. The company’s HubSpot team provides tailored digital marketing and customer relationship management tools. This software solutions suite supports inbound marketing, sales, content management, lead generation, and customer service. The firm also analyzes marketing data for its clients. Some of the businesses that Proven ROI serves come from the industries of technology, healthcare, finance, and law.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Guaranteed Satisfaction: We're so confident in our services that we offer a Money-Back Guarantee!

Website
101 S. Main Street Suite 101, Memphis, TN 38103

Why choose this provider?

New Urban Media is a digital agency located in Memphis. It assists businesses in their online growth by offering a wide range of digital marketing services, such as website design, development, hosting, maintenance, and support, as well as mobile and web app development. Social media management, graphic design, branding, copywriting, and business listing management are among the additional services provided. New Urban Media strives to provide comprehensive digital solutions to its clients in order to improve their online presence.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (15)
Facebook
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
365 S Main St, Memphis, TN 38103
  • Rev Ops Optimization
  • StoryBrand
  • Website Development
  • Digital Marketing
  • Branding & Graphic Design
  • Hubspot
  • Email Marketing
  • Video Production
  • Social Media Marketing
  • Web Development
  • WordPress
  • SEO

Why choose this provider?

Sauce Agency develops custom strategies for a range of businesses—from start-ups to corporations—throughout Memphis. It builds websites, performs SEO, and creates content to help clients convert visitors into customers. It employs a team of revenue operation optimization experts with UX and sales backgrounds to assist businesses in achieving their growth goals. The agency is a Hubspot Gold Certified Agency Partner. Kim Hummel, Team Sauce's Chief Growth Guide, and Shawn Karol Sandy, the Chief Revenue Officer, have been in the industry for more than a decade.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Memphis, TN
  • Search Engine Optimization
  • PPC Advertising
  • Social Media Marketing

Why choose this provider?

Search Marketing Pros deals with the online needs of businesses in Memphis. The agency aims to boost its clients' internet presence and increase their brand awareness by employing various digital marketing strategies. Some of these are SEO, PPC, and social media advertising. Its process involves reviewing business goals, designing marketing plans, running campaigns across different channels, and measuring track performance. Search Marketing Pros has helped Master Lawn increase its lead submissions by 47 percent and its brand search by 55 percent.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)

Website
88 Union Ave., Memphis, TN 38103
  • Search Engine Optimization

Why choose this provider?

TakeOverSEO is a family-owned and family-operated Memphis-based internet marketing firm that serves a variety of businesses, including wedding videographers, recreational sports vehicle companies, amusement centers, and floral and landscape contractors. The office helps clients maximize their revenue and visibility generated online through combining reputation management, SEO, and email marketing. It offers a wide selection of solutions, such as social media management, sales funnel built, pay-per-click advertising in various search engines like Bing and Google, website development, ROI calculation, and monthly ranking reports.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.9 / 5 (13)
Facebook
4.2 / 5 (5)

Website
Memphis, TN

Why choose this provider?

Ultimate Design is a professional web design company serving Memphis and nearby areas. Its digital marketing consultants implement SEO techniques to achieve high search engine rankings. The firm's SEO solutions incorporate a 30-day search metrics analysis, excerpt optimization, integration of user experience enhancements, and copywriting. To execute a successful SEO strategy, the professionals make link building considerations to boost the brand's popularity and reputation. The agency also provides web design services that entail fully integrated content management systems and responsive web design to enhance business efficiency. Graphic design services cover logo and business card design.

Website
85 Union Avenue Second Floor, Memphis, TN 38103
  • Brand Development

Why choose this provider?

Red Deluxe is an independent brand development and advertising agency that has been serving Memphis for nearly 20 years. It assists companies with brand development through media planning, social content roadmaps and development, and PSA strategy and placement. Its team holds stakeholder summits involving board members, senior executives, and key internal stakeholders to provide insight and guidance for brand campaigns. The agency has helped different causes with the American Red Cross, Wounded Warrior Project, and American Lung Association.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
89 N Cooper St, Memphis, TN 38104

Why choose this provider?

Paradigm Marketing & Creative is a full-service brand development, digital, and creative agency based in Memphis. Its digital marketing solutions entail comprehensive web and interactive aspects, such as UX/UI design and development, social media consulting, SEO, and web analytics. Internet marketing specialists integrate content management systems and create responsive web designs to ensure a positive result from the client's online marketing efforts. Paradigm Marketing & Creative complements digital marketing efforts with copywriting, logo design, print advertising, and photography and video production services. It has worked for Hook Point Brewing and the Sundara Wellness Center.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (9)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
8000 Centerview Pkwy Ste 203, Cordova, TN 38018

Why choose this provider?

For more than a decade, HigherVisibility has been turning leads into sales for its clients. With the help of website architecture analysis, this digital marketing agency uses targeted PPC management to help clients achieve higher conversions along with building authoritative links through strategic digital PR. The team also creates, promotes, and manages client content assets in ways that ensure that digital word-of-mouth has the best impact on the brand. HigherVisibility won the 2017/18 Search Engine Land Award for SEO Agency of the Year and has run successful campaigns for Fitness 19 and Magnolia Homes.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.5 / 5 (112)
Facebook
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.3
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
5050 Poplar Ave Suite 1220, Memphis, TN 38157
  • Brand Development

Why choose this provider?

KQ Communications is a Memphis-based company created to promote through digital marketing the social contributions of individuals and organizations like non-profits, ministries, social enterprises, and small businesses. Its team of professionals offers social media, e-mail, content, SEO, and web development solutions that expand the clients' audience. They also work on brand development, promotion, and PR campaigns for various purposes, such as events promotion, awareness-raising, crisis management, and product sales. Founding partner and president Renee Malone is Accredited in Public Relations.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (6)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.5
Responsiveness
Friendliness
Helpfulness
––
Detail
––

Website
5100 Poplar Ave. Suite 2114, Memphis, TN 38117
  • Social Media Marketing

Why choose this provider?

Neon Canvas is a boutique digital agency serving the needs of businesses in Memphis. It offers integrated marketing solutions, such as social media SEO, logo creation and branding, content marketing, and web design. Its marketing professionals craft strategies in search engine marketing, provide marketing consultancy services to orthodontists, and develop and manage websites. The agency's clients include Dunn Orthodontics and Memphis Plastic Surgery Group. Its niche markets are the healthcare, real estate, and home service businesses.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Website
456 Tennessee Street, Suite 106, Memphis, TN 38103

Why choose this provider?

Morris Marketing Group is a woman-owned business that has been serving Memphis since 2014. It helps businesses in navigating through the digital landscape by planning and designing digital marketing campaigns. Services include display advertising, ad retargeting, email marketing, conversion optimization, and website management. The agency's CEO, Valerie Morris-Bearup, has taken up different roles in the fields of sales and marketing. Throughout her career, she has helped various community organizations including Memphis in May, Shelby Farms Park, and West Cancer Center.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (41)
Google
5.0 / 5 (8)

Website
Memphis, TN
  • Influencer Marketing
  • Search Engine Optimization

Why choose this provider?

LOCALiQ aims to help local businesses in Memphis enhance their overall digital presence and attract more customers. Well-versed in local marketing, its professionals build the client's brand presence through automated technologies and digital advertising campaigns and programs. They use a robust SEO strategy for search engine results, implement email marketing, and create video ads and YouTube advertising campaigns. LOCALiQ's technology also allows the team to track the progress of the campaign, so businesses can make informed decisions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.3
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
1648 W. Massey Road, Suite 200, Memphis, TN 38120
  • Search Engine Optimization

Why choose this provider?

Founded in 1991, the Memphis-based digital marketing agency RocketFuel helps businesses grow through its range of services. Its team designs customized and responsive websites to help clients connect with prospective and existing customers while showcasing their products or services. It also increases organic growth and visibility through SEO and SEM services that utilize digital advertising and analytics. The company assists business owners in presenting their company culture, mission, and vision through branding. Its other services include content and social media strategy as well as e-commerce.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (15)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
152 North Tucker Street, Suite #102, Memphis, TN 38104
  • PPC Advertising
  • Social Media Marketing
  • Search Engine Optimization

Why choose this provider?

Cobblestone Marketing is a full-service agency operating in Memphis. It brings businesses and customers together through digital marketing which involves search engine optimization, local directory listings, pay-per-click, and email marketing. The process involves maintaining the flexibility of brand campaigns to tweak certain areas if needed through optimization. Its team of professionals improves cross-platform experiences in a wide range of industries including lawn care, pest control, real estate, auto dealership, and moving companies. The company also handles web design, content marketing, and mobile app development.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (22)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
2294 Young Avenue, Memphis, TN 38104
  • Brand Development

Why choose this provider?

Ray Rico Freelance is a strategic marketing firm serving businesses in the Memphis metro. It performs digital marketing solutions such as social media influencer collaboration, customer review response and reputation management, and social media marketing and monitoring. Its digital specialists conduct virtual events, manage social media ads, and create strategies to increase visibility and garner followers. The company is an LGBT and minority-owned business established in 2007. It has served clients like Hotel Napoleon and the Frager Law Firm.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.9 / 5 (45)
Google
3.7 / 5 (18)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
431 S Main St Ste 200, Memphis, TN 38103

Why choose this provider?

Founded in 2005, Valeo is a creative agency that develops marketing strategies for colleges and universities in the Memphis area. Through marketing automation, its professionals can connect companies and customers and deliver the right content to the targeted audience, making the brand trustworthy. They conduct comprehensive SEO campaigns to guarantee improved traffic, enrollment, and donations. The company implements PPC strategies to improve the site's overall ranking. It provides quality online video production services that involve professional scriptwriting and audio recording. Valeo's previous clients include George Mason University and Summit Landscapes.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
Facebook
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1460 Madison Ave, Memphis, TN 38104

Why choose this provider?

For more than 27 years, Tactical Magic has been a digital marketing agency in Memphis, helping businesses differentiate themselves through a detailed and straightforward online marketing approach. Its digital market solutions focus on web and interactive elements, such as search engine optimization, content management systems integration, social media consulting, and user experience or user interface design. Additional services include messaging and copywriting, web analytics, responsive web design, and digital advertising. Tactical Magic also gives clients a competitive edge through a full spectrum of photo and video production services as well as brand development solutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (4)

Website
Memphis, TN

Why choose this provider?

RedRover Sales & Marketing Strategy is a Memphis-based agency providing sales, marketing, and communication services. The company assists business owners in developing and launching new content strategies and attaining search engine and social media dominance. It also coordinates successful PPC, email marketing, and geo-targeted campaigns. Digital experts use video content to supplement other online marketing activities and guerrilla marketing techniques to optimize productivity. With a vast network of social media influencers, the agency can facilitate brand exposure on social media platforms. Additional digital marketing solutions include brand repositioning, web strategy formulation and execution, and responsive web design.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (19)
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.3
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
1648 W Massey Rd #200, Memphis, TN 38120
  • Ecommerce Web Development
  • Shopify Website Design
  • WordPress Design
  • Branding
  • Marketing Agency
  • SEO Services
  • Digital Marketing
  • Web Design
  • Email Marketing
  • Social Media Marketing

Why choose this provider?

Speak Creative is a digital-first agency that partners with brands in Memphis and across the country. Its team offers a wide range of services including digital marketing. The agency develops an organic strategy that helps websites propel to the top of search rankings. It also writes copy that engage users on different social platforms. In addition, its team offers on-page SEO, local directories listing management, paid digital campaigns, e-commerce and conversion tracking, and reputation management.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Google
4.7 / 5 (37)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

FAQs

  • What is digital marketing?

    Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.

  • What does a digital marketer do?

    A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

  • What is B2B digital marketing?

    B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.

  • What is digital direct marketing?

    Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

  • What is digital marketing analytics?

    Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

  • What is search engine marketing?

    Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.