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Best Financial Advisors in Santa Cruz

Our Recommended Top 5

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Santa Cruz Financial Advisors on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.



5Top Picks

Learn about our selection process.


featured provider = Featured Provider

Santa Cruz, CA
WebsiteLicense: 289288 Rating

Review Sources

5.0 (2)

Why choose this provider?

Wildflower Financial has been catering to customers in Santa Cruz and the surrounding areas since 2017. It offers financial planning services, helping individuals achieve their wealth goals. Its plans address areas of concern such as cash flow, estate and legacy, net worth, risk tolerance, savings strategies, and taxes. It also provides equity compensation planning and portfolio review solutions. Jennipher Lommen, the firm's founder, is a Certified Financial Planner. She is a member of the Financial Planning Association and the National Association of Personal Financial Advisors.

  • Certified Financial Planner (CFP)

521 Capitola Avenue, Capitola, CA 95010
WebsiteLicense: 4898564 Rating

Why choose this provider?

Burroughs-Braley-Alibrandi Wealth Management offers financial planning solutions to clients in Santa Cruz. The company analyzes a customer's cash flow and tax situation and formulates strategies geared toward amassing funds for retirement and unforeseen events. It monitors current developments in individuals' portfolios, making adjustments to address shifts in the economy. Managing partner Jason Braley has over 15 years of experience in investment planning. He was with Froshman Financial starting in 2004 and bought it from John Burroughs in 2017.

  • Certified Financial Planner (CFP)
  • Retirement Planning

133 Mission Street, Santa Cruz, CA 95060
WebsiteLicense: 167539 Rating

Review Sources

5.0 (15)
3.0 (2)

Why choose this provider?

Springwater Wealth Management is an independent firm that serves pre-retirees and young professionals in Santa Cruz and the surrounding communities.  The company incorporates estate, tax, retirement, income distribution, and charitable giving and family legacy planning in delivering wealth management solutions. It also assists in minimizing taxes, developing investment strategies to help fund goals, and developing a budget to manage cash flow. Jim Corbeau, the firm's principal and co-founder, is a member of the National Association of Personal Financial Advisors.

  • Certified Financial Planner (CFP)

1535 Seabright Avenue Suite 110, Santa Cruz, CA 95062
WebsiteLicense: 2262905 Rating

Why choose this provider?

WI Investment Advisory Group, LLC, aims to guide clients through the financial process and provide them with strategies to suit their personal objectives. The firm serves individuals and families throughout Santa Cruz and the nearby areas, offering a full range of financial and retirement advisory services that support clients in accumulating, conserving, and transferring wealth. Services include retirement and estate planning, risk management, taxation, and business planning. Managing partner Andy Bacaylan is a Certified Financial Planner who has been in the industry since 1991.

  • Certified Financial Planner (CFP)

180 7th Ave Suite 204, Santa Cruz, CA 95062
WebsiteLicense: 285805 Rating

Review Sources

5.0 (8)
5.0 (1)

Why choose this provider?

HarborLight Investments is a full-service financial planning firm that caters to clients in Santa Cruz and the surrounding metros. The firm consists of CFPs, working with clients looking to get their finances organized and navigating them through the retirement planning process. Its professionals analyze their estate, insurance, and college planning needs. They also implement strategies to reduce consumers' taxes and protect their wealth. Its co-founder, Jason Draut, has worked with financial software companies as a derivatives specialist and financial engineer.

  • Estate Planning
  • Retirement Planning
  • Certified Financial Planner (CFP)


  • Introduction

    There are many titles for financial professionals, so it's challenging to track what each one means. A financial advisor is probably the term you've heard most often. Financial advisor is a broad term for a professional who helps individuals or companies manage their finances, including investment choices. There are over 100 certifications that financial advisors can obtain.

    • Financial planners, wealth managers, and investment advisors are all financial advisors with different focus areas.
    • A financial planner helps an individual or a company make a plan to achieve long-term financial goals.
    • A wealth manager helps individuals maintain their wealth through various disciplines and services, such as taxes, estate planning, and investment advice.
    • An investment advisor offers investment advice and recommendations to individuals or organizations.
    There’s a misconception that you have to be extremely wealthy to use a financial advisor. In reality, they can be beneficial for people from any income level. Keep reading to find answers to the most commonly asked questions about financial advisors, so you know which type can fit your specific needs.

  • What services do financial advisors in Santa Cruz offer for individuals preparing for retirement?

    Financial advisors in Santa Cruz offer a comprehensive selection of services for individuals planning to retire. They help clients conduct long-term planning, analyze cash flow, explore early retirement options, handle 401(k) rollovers, and provide Social Security and Medicare reviews. Advisors also assist with long-term care planning, Required Minimum Distribution (RMD) planning, and offer portfolio management, fee analysis, asset allocation, and stock options analysis for investments.

  • What documents or information should you bring to your initial meeting with a financial advisor in Santa Cruz?

    When meeting a financial advisor in Santa Cruz, CA, bring identification and essential financial documents, including pay stubs, bank and investment account statements, insurance policies, mortgage information, student loan statements, and tax returns. Additional items such as employer benefits and other relevant documents may be necessary. Confirm specific requirements with the advisor beforehand for a productive meeting.

  • What factors should be considered when choosing a long-term care insurance policy in Santa Cruz?

    When selecting a long-term care insurance policy in Santa Cruz, consider the premiums, benefits, inflation protection, financial standing of the insurance company, underwriting philosophy, and optional benefits. Compare policies from multiple providers to find one that meets your needs and budget. Before making a decision, you might want to consult a financial planner, an attorney, or a family member who can provide guidance and advice on choosing the right long-term care insurance policy for your needs.

  • What local tax implications should individuals consider when managing their finances in Santa Cruz?

    When managing finances in Santa Cruz, individuals should consider several local tax implications. The minimum combined sales tax rate is 9.25%, including state, county, and city rates. Property taxes are collected for schools, county government, cities, and special districts, with payments governed by the California Revenue and Taxation Code. Other potential taxes or fees include local business taxes and transient occupancy taxes for short-term rentals. Being aware of these local taxes helps with budgeting and financial planning in Santa Cruz.

  • How much return is expected for a real estate investment in Fishers?

    The expected return for a real estate investment in Santa Cruz can depend on factors like location, property type, and market conditions. Average house prices is around $1.3 million, showing a 16.1% decline from the previous year. The median home value is $1.1 million, and the average rental income is $3,000 per month. As Santa Cruz County is currently a seller's market with high demand and low inventory, potential returns will depend on factors like purchase price, rental income, and property appreciation over time.

  • Are financial advisors worth it?

    Whether or not a financial advisor is worth it depends on your personal situation. If your finances are fairly straightforward, then you may be better off handling it on your own. But if you have substantial assets or a complex investment portfolio, then hiring someone to handle it for you can be well worth the cost.

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