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Best Financial Advisors in Santa Cruz

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2023
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Burroughs-Braley-Alibrandi Wealth Management logo
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License Verified:

License: 4898564

Investment Adviser Public Disclosure Database, SEC

Burroughs-Braley-Alibrandi Wealth Management

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521 Capitola Avenue, Capitola, CA 95010
  • Certified Financial Planner (CFP)
  • Retirement Planning

Business Description

Burroughs-Braley-Alibrandi Wealth Management offers financial planning solutions to clients in Santa Cruz. The company analyzes a customer's cash flow and tax situation and formulates strategies geared toward amassing funds for retirement and unforeseen events. It monitors current developments in individuals' portfolios, making adjustments to address shifts in the economy. Managing partner Jason Braley has over 15 years of experience in investment planning. He was with Froshman Financial starting in 2004 and bought it from John Burroughs in 2017.

License Verified:

License: 4898564

Investment Adviser Public Disclosure Database, SEC

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
HarborLight Investments logo
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License Verified:

License: 285805

Investment Adviser Public Disclosure Database, SEC

HarborLight Investments

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180 7th Ave Suite 204, Santa Cruz, CA 95062
  • Estate Planning
  • Retirement Planning
  • Certified Financial Planner (CFP)
  • Tax Planning

Business Description

HarborLight Investments is a full-service financial planning firm that caters to clients in Santa Cruz and the surrounding metros. The firm consists of CFPs, working with clients looking to get their finances organized and navigating them through the retirement planning process. Its professionals analyze their estate, insurance, and college planning needs. They also implement strategies to reduce consumers' taxes and protect their wealth. Its co-founder, Jason Draut, has worked with financial software companies as a derivatives specialist and financial engineer.

License Verified:

License: 285805

Investment Adviser Public Disclosure Database, SEC

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)
Facebook
5.0 / 5 (3)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Natural Bridges Financial Advisors logo
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License Verified:

License: 148056

Investment Adviser Public Disclosure Database, SEC

Natural Bridges Financial Advisors

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627 Center Street, Santa Cruz, CA 95060
  • Retirement Planning
  • Tax Planning

Business Description

Natural Bridges Financial Advisors has been serving clients in Santa Cruz and the surrounding areas since 2008. Its team offers a broad array of services, including financial and retirement planning, tax preparation, and asset management. It examines clients' records, such as bank statements, investment account statements, and tax returns, and develops a financial plan based on their unique circumstances. In addition, the firm provides guidance on IRA rollovers, home equity loans, taxes, and charitable giving.

License Verified:

License: 148056

Investment Adviser Public Disclosure Database, SEC

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Springwater Wealth Management logo
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License Verified:

License: 167539

Investment Adviser Public Disclosure Database, SEC

Springwater Wealth Management

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133 Mission Street, Santa Cruz, CA 95060
  • Certified Financial Planner (CFP)

Business Description

Springwater Wealth Management is an independent firm that serves pre-retirees and young professionals in Santa Cruz and the surrounding communities.  The company incorporates estate, tax, retirement, income distribution, and charitable giving and family legacy planning in delivering wealth management solutions. It also assists in minimizing taxes, developing investment strategies to help fund goals, and developing a budget to manage cash flow. Jim Corbeau, the firm's principal and co-founder, is a member of the National Association of Personal Financial Advisors.

License Verified:

License: 167539

Investment Adviser Public Disclosure Database, SEC

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (8)
WI Investment Advisory Group, LLC logo

License Verified:

License: 2262905

Investment Adviser Public Disclosure Database, SEC

WI Investment Advisory Group, LLC

1535 Seabright Avenue Suite 110, Santa Cruz, CA 95062
  • Certified Financial Planner (CFP)

Business Description

WI Investment Advisory Group, LLC, aims to guide clients through the financial process and provide them with strategies to suit their personal objectives. The firm serves individuals and families throughout Santa Cruz and the nearby areas, offering a full range of financial and retirement advisory services that support clients in accumulating, conserving, and transferring wealth. Services include retirement and estate planning, risk management, taxation, and business planning. Managing partner Andy Bacaylan is a Certified Financial Planner who has been in the industry since 1991.

License Verified:

License: 2262905

Investment Adviser Public Disclosure Database, SEC

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Wildflower Financial logo
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License Verified:

License: 289288

Investment Adviser Public Disclosure Database, SEC

Wildflower Financial

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Santa Cruz, CA
  • Certified Financial Planner (CFP)

Business Description

Wildflower Financial has been catering to customers in Santa Cruz and the surrounding areas since 2017. It offers financial planning services, helping individuals achieve their wealth goals. Its plans address areas of concern such as cash flow, estate and legacy, net worth, risk tolerance, savings strategies, and taxes. It also provides equity compensation planning and portfolio review solutions. Jennipher Lommen, the firm's founder, is a Certified Financial Planner. She is a member of the Financial Planning Association and the National Association of Personal Financial Advisors.

License Verified:

License: 289288

Investment Adviser Public Disclosure Database, SEC

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (2)

Frequently Asked Questions

  • Are financial advisors worth it?

    Whether or not a financial advisor is worth it depends on your personal situation. If your finances are fairly straightforward, then you may be better off handling it on your own. But if you have substantial assets or a complex investment portfolio, then hiring someone to handle it for you can be well worth the cost.

  • Introduction

    There are many titles for financial professionals, so it's challenging to track what each one means. A financial advisor is probably the term you've heard most often. Financial advisor is a broad term for a professional who helps individuals or companies manage their finances, including investment choices. There are over 100 certifications that financial advisors can obtain.

    • Financial planners, wealth managers, and investment advisors are all financial advisors with different focus areas.
    • A financial planner helps an individual or a company make a plan to achieve long-term financial goals.
    • A wealth manager helps individuals maintain their wealth through various disciplines and services, such as taxes, estate planning, and investment advice.
    • An investment advisor offers investment advice and recommendations to individuals or organizations.
    There’s a misconception that you have to be extremely wealthy to use a financial advisor. In reality, they can be beneficial for people from any income level. Keep reading to find answers to the most commonly asked questions about financial advisors, so you know which type can fit your specific needs.

  • How much money do I need to work with a financial advisor?

    There’s no specific income level you need in order to work with a financial advisor, but there may be a minimum investment amount for certain types of services. Some financial advisors won’t manage your money unless you have $100,000 or more to invest, but this isn’t the case with financial coaches or robo-advisors.

  • What does a financial advisor do?

    Financial advisors can have many types of specialties. Generally, a financial advisor advises on or helps to execute a financial plan. Some examples include assisting people with getting out of debt, building out an investment portfolio, and handling taxes.

  • What does a financial coach do?

    Financial coaches focus on improving your financial literacy and money management skills. For example, they can help you figure out how to pay down your student loans or decide how much money to put away for retirement. They usually charge by the hour and don’t offer asset management services or investment advice.

  • When should I use a financial advisor vs. doing it myself?

    Smart money management can give you freedom and comfort. Being responsible with your money makes it possible to meet goals and pay for major expenses. A financial advisor is trained and can offer you expertise that would otherwise take years to learn. They know how to save you money and make it go further.

  • How do I know if my financial advisor is trustworthy?

    Because financial advisors aren’t licensed or regulated, it’s up to the client to make that determination for themselves. However, if your advisor is a fiduciary, that means they’re legally bound to act in your best interest. Some types of advisors, including Certified Financial Professionals (CFPs), are held to fiduciary standards.