Expertise.com

2024

Last updated:

Best Financial Advisors in San Diego, CA

Our Recommended Top 19

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored San Diego Financial Advisors on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

312Reviewed

194Curated

19Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider
SmartAdvisor by SmartAsset logo

SmartAdvisor by SmartAssetExpertise.com

San Diego, CA
Free Consultation

Expertise.com Rating

Why choose this provider?

SmartAsset's free, five-minute tool makes it easy to find qualified financial advisors in your area. The exclusive tool uses a quick survey to help SmartAsset's exclusive algorithm match you with up to three advisors based on your specific financial needs. Each advisor is a fiduciary, legally bound to work in your best interest, and rigorously vetted by SmartAsset. You can speak with each for free, sometimes within a matter of minutes, and choose whom you want to work with. Hundreds of thousands of smart investors and retirees have already used SmartAsset's simple, no-cost service to find the right financial advisors for them.

  • Estate Planning
  • Retirement Planning
  • Investment Management
  • Financial Planning

San Diego, CA

Expertise.com Rating

Why choose this provider?

Need help contacting a Financial Advisor in San Diego? Call our Concierge team at 848-Book-Pro (848-266-5776 from 6 am - 4 pm PT | Mon - Fri). They are standing by to help you get the service you need.

San Diego, CA 92101

Expertise.com Rating

Review Sources

Yelp
5.0 (22)
Facebook
5.0 (3)

Why choose this provider?

Define Financial specializes in taking a modern approach to financial planning and investment management. The San Diego-area, fee-only financial advisor welcomes individuals, businesses, and institutions seeking a greater understanding of their finances. Define Financial commits to providing clients with the highest level of service and care by using industry-leading technology to view plans in an easy-to-understand format. Busy professionals and retirees can rely on the Certified Financial Planner team to deliver sound business and retirement solutions in a commission-free environment.

4747 Executive Dr., Ste 1010, San Diego, CA 92121

Expertise.com Rating

Review Sources

Yelp
5.0 (42)
Facebook
5.0 (5)

Why choose this provider?

Bull Oak provides a range of professional services that help clients to meet personal financial goals. The San Diego-area, financial planning firm commits to delivering excellent customer service by supplying an easy-to-understand business model and fee transparency. Bull Oak specializes in offering comprehensive financial planning and sophisticated portfolio management services.

8880 Rio San Diego Drive, Suite 1000, San Diego, CA 92108

Expertise.com Rating

Review Sources

Google
5.0 (1)

Why choose this provider?

One Degree Advisors is wealth management firm based in San Diego. Each advisor is a Certified Financial Planner and adheres to fiduciary standards. The firm's agents seek to understand the values and priorities of families, develop investment and financial plans, and provide guidance throughout the execution process. Their services cover financial and tax planning, developing intelligent investment portfolios, and coaching families through multi-generational planning. President Audrey Coleman is a member of the Financial Planning Association.

4445 Eastgate Mall, San Diego, CA 92121

Why choose this provider?

WorthPointe is a financial planning firm with a location in San Diego. Its staff provides clients with financial planning services, ranging from asset protection and insurance to estate planning. The firm also assists clients in planning out contributions to charitable organizations. In addition, it helps businesses develop employee retirement plans. WorthPointe was named as one of America's top next-generation wealth advisors by Forbes. Its founder, Christopher Van Slyke, has been active in the financial services industry since 1992.

  • Certified Financial Planner (CFP)

11512 El Camino Real, San Diego, CA 92130

Expertise.com Rating

Review Sources

Google
4.7 (12)

Why choose this provider?

Established in 1998, Pacific Wealth Management is a financial advisory firm that serves individuals, families, and businesses in San Diego and the surrounding communities. It offers a wide variety of services, including asset management, cash flow analysis, dependent assistance, risk management, and tax planning. Additionally, it offers retirement planning solutions, such as beneficiary designations, needs analysis, and Social Security planning. James C. Kuntz, the managing director, has been working in the financial industry since 1982.

  • Certified Financial Planner (CFP)

4540 Kearny Villa Road, Suite 114, San Diego, CA 92123

Expertise.com Rating

Review Sources

Google
5.0 (11)

Why choose this provider?

Wealth Legacy Group, Inc., is a financial advisor that serves clients in San Diego. It helps clients in various areas of wealth management, including wealth building, asset protection, and wealth distribution. It can also create business succession and exit strategies for entrepreneurs and their families. Founder R. J. Kelly is a registered investment advisor who has more than 33 years of experience in the financial services industry. He is also well-versed in the different financial planning needs of closely-held businesses.

3131 Camino del Rio N Ste 1550, San Diego, CA 92108

Expertise.com Rating

Review Sources

Yelp
4.5 (15)
Google
5.0 (3)

Why choose this provider?

Pure Financial Advisors is a San Diego-based financial advisory firm that specializes in helping clients build strong portfolios to prepare for their future. Its team of advisors works directly with clients to discuss their specific financial and retirement goals and objectives. They use this information to help develop customized strategies that maximize their income while minimizing their tax burden. Its fee-only services also include tax and estate planning, risk management consulting, and cash flow analysis.

704 J Street, San Diego, CA 92101

Why choose this provider?

North Financial Advisors is a financial planning firm serving San Diego clients. It offers a wide range of services including comprehensive financial planning, investment management, and business planning. Mini financial planning sessions are also available virtually for young professionals and individuals who want to initiate immediate action for their budget and financial goals. The firm's founder, Cady North, spent 10 years advising high-level executives at Fortune 500 companies. She published a book, called "The Resiliency Effect", which helps readers realize their goals through exercises and advice.

  • Certified Financial Planner (CFP)

2020 Camino Del Rio North, San Diego, CA 92108

Expertise.com Rating

Why choose this provider?

Next Gen Financial Planning is a wealth management firm that renders its services for residents in San Diego. The business aids working professionals in making better financial decisions and achieving their financial goals. Its team assists clients with estate planning, student loan planning, asset protection, tax management, investment management, and cash flow and debt management. Moreover, the company serves individuals nationwide through virtual meetings. The founder of Next Gen Financial Planning, Steven Fox, is a registered investment advisor in California.

  • Certified Financial Planner (CFP)

4660 La Jolla Village Dr #300, La Jolla Centre I, San Diego, CA 92121

Why choose this provider?

CURO Financial and Insurance Solutions, LLC is a company of certified financial planners serving clients in San Diego and beyond. Experts at this firm help individuals and families understand their unique financial positions and how this can affect their long-term goals. Once income and expenses have been identified, they work together with clients in investment planning, retirement planning, estate planning, tax planning, education planning and protection planning. CURO Financial and Insurance Solutions, LLC also helps clients with the implementation of strategies, offering several investment and insurance strategies

501 West Broadway, Suite 1620, San Diego, CA 92101

Why choose this provider?

Satori Wealth Management provides personalized financial planning and investment management services to professionals, business owners, and families in the San Diego area. Its team of expert financial advisors specializes in retirement, cash flow, tax, and wealth transfer and protection planning. Their investment management services are inclusive of tolerance band rebalancing, asset location, and tax loss harvesting. The company's process involves gathering data and laying out the clients' goals, reviewing financial statements and assessing options, creating and implementing strategies, and continuous planning and monitoring.

16870 West Bernardo Drive, San Diego, CA 92127

Expertise.com Rating

Review Sources

Google
5.0 (3)

Why choose this provider?

Stifel is a consulting and advisory firm that offers financial advice to the residents of the San Diego metro and other nearby locations. Its team designs a personalized wealth management approach according to the individual's needs and long-term financial goals. The company provides wealth planning, estate and tax planning, retirement planning, annuity solutions, and insurance solutions. Its team also aids in selecting, monitoring, and managing its clients' investments. Stifel has been helping customers for more than a century.

  • Estate Planning
  • Retirement Planning

3838 Camino Del Rio North, San Diego, CA 92108

Expertise.com Rating

Review Sources

Google
5.0 (2)

Why choose this provider?

Platt Wealth Management provides San Diego residents with a variety of financial planning services. These services range from education and retirement planning to tax strategies. It also helps clients establish long-term goals for their investment portfolios and allocate assets in line with those goals. In addition, its staff monitors and rebalances the client's portfolio as necessary. Founder Jeff Platt is a member of the Financial Planning Association and the Investment Committees of the United Way of San Diego.

  • Private Wealth Advisor
  • Retirement Planning

9740 Appaloosa Road, San Diego, CA 92131

Expertise.com Rating

Review Sources

Google
4.0 (7)

Why choose this provider?

Located in San Diego, Epstein and White, Proudly A Part of Mercer Advisors is a financial company that serves individuals in the metro. Its independent advisors help its clients strategize for their future by customizing a plan centered around their wants, needs, and goals. The business' services include asset protection, wealth management, legacy planning, social security planning, and retirement income planning. The founder of Epstein and White, Proudly A Part of Mercer Advisors, Brad White, is a Certified Financial Planner and has appeared locally on television stations like CBS and Fox News.

  • Certified Financial Planner (CFP)

7825 Fay Avenue, La Jolla, CA 92037

Expertise.com Rating

Review Sources

Facebook
5.0 (2)
Google
5.0 (1)

Why choose this provider?

Financial Alternatives is a financial advisor firm serving professionals and families in San Diego. Since its establishment in 1991, the firm has helped clients stay wealthy and later, pass on wealth effectively. The advisors gather relevant information and seek to understand financial goals in the short- and long-term periods. Clients receive personalized advice and assistance to develop investment and management strategies. The firm also collaborates with other professionals, including accountants and lawyers, to help clients make the best decision.

444 West C Street, San Diego, CA 92101

Expertise.com Rating

Review Sources

Google
5.0 (70)
Facebook
5.0 (16)
Yelp
5.0 (12)

Why choose this provider?

TruFinancial is a consulting and advisory firm in San Diego that renders its services in the metro and its surrounding areas. The independent company provides a range of products to help individuals achieve their financial goals. Its team helps its clients plan for their insurance, education savings, supplemental investment, retirement, and post-retirement. In addition, the business offers tax, budgeting and cash flow, and debt and credit management services. TruFinancial was founded by Daniel Meyers in 2016.

  • Estate Planning
  • Retirement Planning

4275 Executive Square, Suite 335, La Jolla, CA 92037
WebsiteLicense: 269960

Expertise.com Rating

Review Sources

Google
5.0 (4)

Why choose this provider?

GROW Funds is a Registered Investment Advisory firm located in La Jolla, California, specializing in individual stock selection and active portfolio management. We are institutional investors for individuals. With over 100 years of combined experience and thousands of satisfied clients, GROW Funds is a solid pillar in the investment world.

  • Retirement Planning
  • Personal Wealth Advisor
  • Certified Financial Analyst (CFA)

Compare our Top Financial Advisors

NameExpertise RatingAddressPromotionsLearn more
SmartAdvisor by SmartAsset
Free Consultation
Define Financial
Bull Oak
4747 Executive Dr., Ste 1010, San Diego, CA 92121
One Degree Advisors
8880 Rio San Diego Drive, Suite 1000, San Diego, CA 92108
WorthPointe
4445 Eastgate Mall, San Diego, CA 92121
Pacific Wealth Management
11512 El Camino Real, San Diego, CA 92130
Wealth Legacy Group, Inc.
4540 Kearny Villa Road, Suite 114, San Diego, CA 92123
Pure Financial Advisors
3131 Camino del Rio N Ste 1550, San Diego, CA 92108
North Financial Advisors
704 J Street, San Diego, CA 92101
Next Gen Financial Planning
2020 Camino Del Rio North, San Diego, CA 92108
CURO Financial and Insurance Solutions, LLC
4660 La Jolla Village Dr #300, La Jolla Centre I, San Diego, CA 92121
Satori Wealth Management
501 West Broadway, Suite 1620, San Diego, CA 92101
Stifel
16870 West Bernardo Drive, San Diego, CA 92127
Platt Wealth Management
3838 Camino Del Rio North, San Diego, CA 92108
Epstein & White
9740 Appaloosa Road, San Diego, CA 92131
Financial Alternatives
7825 Fay Avenue, La Jolla, CA 92037
Tru Financial
444 West C Street, San Diego, CA 92101
GROW Funds LLC
4275 Executive Square, Suite 335, La Jolla, CA 92037

FAQs

  • Introduction

    There are many titles for financial professionals, so it's challenging to track what each one means. A financial advisor is probably the term you've heard most often. Financial advisor is a broad term for a professional who helps individuals or companies manage their finances, including investment choices. There are over 100 certifications that financial advisors can obtain.

    • Financial planners, wealth managers, and investment advisors are all financial advisors with different focus areas.
    • A financial planner helps an individual or a company make a plan to achieve long-term financial goals.
    • A wealth manager helps individuals maintain their wealth through various disciplines and services, such as taxes, estate planning, and investment advice.
    • An investment advisor offers investment advice and recommendations to individuals or organizations.
    There’s a misconception that you have to be extremely wealthy to use a financial advisor. In reality, they can be beneficial for people from any income level. Keep reading to find answers to the most commonly asked questions about financial advisors, so you know which type can fit your specific needs.

  • What are the usual services being offered by San Diego financial advisors?

    Financial advisors in San Diego offer a wide variety of services to help clients achieve their goals. From portfolio management and cash flow planning to tax and estate planning, they provide individuals and businesses with the assistance they need in handling their money wisely. They also help with planning for retirement, educational expenses, and charitable donations.

  • Are you supposed to share all of your private financial information with your financial advisor in San Diego?

    If you’ve decided to hire a financial advisor in San Diego, you must be comfortable with disclosing all your financial information to them. By withholding information from your financial advisor, you won’t reap the benefits of their services. You can rest assured that a financial advisor will keep your details confidential and expertly handle your situation and guide you through the best possible course of action to help you achieve your financial goals.

  • What is a fiduciary financial advisor in San Diego?

    A San Diego fiduciary financial advisor has sworn the Fiduciary Oath, owing to another the duties of good faith and trust. This means they are legally bound to act ethically and perform in the best interests of their client. Keep in mind that not all financial planners and financial organizations are fiduciaries.

  • Do you need to have a certain amount in assets before hiring a financial advisor in San Diego?

    It depends. In San Diego, there are some advisors who accommodate clients who have a certain amount of assets, while others don’t. This is one of the deciding factors for you to determine whether a financial advisor meets your needs and is fit for you and your goals. If an advisor has a minimum investment requirement that does not meet yours, it would be a good idea to explore other options.

  • How do financial advisors in San Diego get paid?

    San Diego financial advisors have varying preferences or systems when it comes to how they get paid. There are fee-only advisors, whose incentives are aligned with their clients'. As the account of the client grows, their compensation grows, too. Under this system is the assets under management (AUM) model, which is among the most common systems used by advisors. This allows advisors to get paid no more than 2% of the assets they manage. Meanwhile, other advisors charge on a retainer basis.

  • Are financial advisors worth it?

    Whether or not a financial advisor is worth it depends on your personal situation. If your finances are fairly straightforward, then you may be better off handling it on your own. But if you have substantial assets or a complex investment portfolio, then hiring someone to handle it for you can be well worth the cost.