Best Social Media Marketing Agencies in Richmond

Frequently Asked Questions

• What is social media marketing?

  Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

• Why is social media important for business?

  One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

  • A low-cost way to engage organically with target audiences
  • Potential for expanded reach of a brand message if people like, share, or comment on posts
  • Ability to leverage consumer-generated content to get more exposure
  • Easily segregate marketing by demographics on various platforms
  • Extra authority for a brand online

• How do you market on social media?

  It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

  • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
  • Sharing content from others to help create an authority page people return to often
  • Asking questions and hosting polls to spark user engagement
  • Hosting contests and giveaways to drive consumer interest and promote sharing
  • Linking from social posts back to websites and other brand content

  
  

• What is the most used social media platform?

  Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

• What is a social media campaign?

  A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

• How do you create a social media strategy?

  A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

  • Identifying the audience and which social platforms are best for connecting with those consumers
  • Defining the goals, including what action the business wants consumers to take
  • Brainstorming and creating various content
  • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
  • Following through with the social media posting calendar

• How do you plan content for social media?

  Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.