Arsenal is a full-service branding and advertising agency that assists clients in Round Rock and the surrounding communities. It aims to promote businesses using both traditional advertising and digital marketing strategies. Its services include market research, media planning and design, website design, copywriting, and photography and videography. Arsenal's founders, Anne Marie Scharrer and Jonathan Smith, have been helping brands build their names since 2005. Its clients include Round Rock Sports Center, Capital Area Food Bank, and Torchy's Tacos.