Expertise.com
2024

Last updated:

Best Social Media Marketing Agencies in Columbia

Our Recommended Top 13

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Columbia Social Media Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

32

Reviewed

24

Curated

13

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
203 W Main St. Suite G1, Lexington, SC 29072

Why choose this provider?

Stoney Digital is a South Carolina full-service creative and digital marketing agency. It aims to help local businesses look their best, stay on top of customers' minds, and generate more revenue through strategic marketing campaigns. Its team offers social media marketing services on Facebook, Instagram, Snapchat, and TikTok. It focuses on branding, video production, custom website design, marketing strategy, and digital advertising. Stoney Digital collaborates with business owners in Columbia and the surrounding areas.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (10)
Facebook
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Columbia, SC

Why choose this provider?

Social Spark Media provides digital marketing services to small businesses in Irmo, Chapin, Lexington, and beyond. Its scope of work includes consulting with clients regarding the use of social media platforms for their brand promotion. It provides SEO services, including Google Business Profile optimization and audits. The company performs website design and development services, from updating or replacing outdated websites to building new sites from scratch. Social Spark Media has worked with various clients, including Gettys Law Firm LLC, Dupre Catering & Events, and South Carolina Early Childhood Association.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (16)

Website
1512 Laurel Street, Columbia, SC 29201

Why choose this provider?

Heritage Brands provides social media promotion to Columbia clients. It manages the brands and reputations of companies, executives, public figures, and nonprofits. Its team assists clients in increasing their influence and relevance in their target markets and stakeholders. The marketing and public relations firm manages clients' online media channels and creates content for Facebook, Twitter, TikTok, and LinkedIn. Its other digital efforts involve influencer partnerships, paid influencer whitelisting, thought leadership copywriting, and online review management.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (10)

Website
922 Spring Drive, Lugoff, SC 29078

Why choose this provider?

FGM Internet Marketing is a worker-owned cooperative that has been catering to residents in Columbia since 2011. It offers social media marketing services, which include developing content and purchasing ads on the client's social media platform. Its team also provides search engine marketing services to help business owners make their websites more visible in search results. The company's founder, Fiona G. Martin, serves on the Kershaw County Planning Commission and the Executive Committee of the Columbia, SC Chapter of DSA.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (17)

Website
801 Gervais St Suite B2, Columbia, SC 29201

Why choose this provider?

PAG Marketing caters to local businesses in and around Columbia. It provides a wide selection of digital marketing services, helping clients improve their online visibility through its social media management solutions. The company develops marketing strategies to build service providers' brand image. Its team also performs email and content marketing, SEO, display ad and online video creation, and reputation management and listing distribution. PAG Marketing produces promotional products, such as flyers, brochures, business cards, and apparel.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Columbia, SC

Why choose this provider?

Since 2020, Maranatha has been responding to the digital marketing needs of non-profit organizations, law offices, and publishing companies in and around Columbia. The business helps clients increase their brand growth and target users' engagements by custom designing and building internet advertisements on social media platforms, websites, and emails. It collaborates with the Girl Scouts of South Carolina - Mountains to Mainlands to create materials and graphics for social media posts and event logos. Maranatha's past clients include Seeds of Joy and Global Leadership Development.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (25)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Columbia, SC

Why choose this provider?

Carli Creates offers one-stop digital solutions to Columbia clients. It helps brands tell their stories and keep customers engaged using social media posts. Founder Carli supplements her SMM strategies by developing ads and email campaigns. She utilizes over 10 years of graphic design experience to create logos and print materials, such as banners, brochures, business cards, and flyers. She also designs mobile-ready websites and manages online reviews. Before establishing her company, Carli worked with in-house teams as a remote consultant and completed Skillcrush’s Web Design Blueprint course.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (11)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1800 Saint Julian Place Suite 301C, Columbia, SC 29204

Why choose this provider?

True Catalyst Agency is a Columbia-based business that deals with clients across the local metro. It builds social media marketing campaigns for companies looking to engage with their customers. The agency performs in-depth research and creates custom visual elements to help clients differentiate their brands on social media platforms. Other solutions include web development, search engine optimization, and e-mail marketing. Stephen Bygott, its founder, holds a master's degree in business administration. He serves the South Carolina Arts Foundation as its president.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (14)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
2025 State Street, Cayce, SC 29033

Why choose this provider?

Founded in 2011, MPA Strategies is a public relations firm that helps businesses in Columbia and neighboring areas achieve impacting perceptions. It offers a wide variety of services, including social media marketing, direct community advocacy, media relations, project funding and procurement, membership drives, and special events planning. Founder Ashley Hunter is a recipient of many awards, including the 2012 "Top 20 Under 40" of The State Newspapers. She was also named one of the Women of Influence in 2018 by the Columbia Regional Business Report.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (14)
Google
5.0 / 5 (6)

Website
128 Nursery Ridge Lane, Columbia, SC 29212

Why choose this provider?

Marketing Code.com is an agency that helps Columbia businesses build and maintain their brands on social media. Through the campaigns it makes, companies can target potential clients and demographics easily, respond to immediate problems, launch new products, advertise less intrusively, and widen their target demographics. Marketing Code.com works through partnerships with Godaddy, Google, Real Internet Sales, and BrokerLEAD to deliver its clients' marketing needs. Its recent projects include works for HereLexington, Stenzel Development, and Big Tuna Kraft.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
3.8
Google
5.0 / 5 (3)

Website
10019 Broad River Rd Suite B, Irmo, SC 29063

Why choose this provider?

Pure Marketing Agency creates social media campaigns for small and multi-million dollar companies in Columbia that are looking to expand their online visibility. Its staff writes digital content, utilizes SEO optimization, and generates Google and Facebook reviews to attract the target audience. In addition, the business builds websites and designs logos that reflect the brand's mission and values. Alex Kirby founded Pure Marketing Agency in January 2022. His previous clients include Pro-Mow, Trifecta Landscaping, and Fay-Ark Lawn.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (43)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
P.O. Box 292322, Columbia, SC 29229

Why choose this provider?

BKreative Media Solutions is a marketing agency serving businesses in Columbia with branding campaigns. The company offers social media marketing and web development to help brands strengthen their online identity. Its team assists with brand-building needs, such as booklets, billboards, business cards, and logos. It also provides consultation services, including SEO/SEM training and website troubleshooting. BKreative Media Solutions has worked with various clients that include Amistad Consulting Group, KAC Property Solutions, The Healing House, Batey Relief Alliance, and TAP Expert Educational Consortium.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (10)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1817 Gadsden Street, Columbia, SC 29201

Why choose this provider?

Flock and Rally is a woman-owned creative agency serving local non-profits and businesses in Columbia from diverse industries, including hospitality, tourism, real estate, and technology. Its staff builds and manages social media marketing campaigns, helping clients drive results and raise awareness about a product or cause. The company also develops customized guides on social media best practices and training manuals for the internal teams of its customers. Flock and Rally was founded in 2010 and is federally certified as a Disadvantaged Business Enterprise.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (27)
Google
4.8 / 5 (6)

Frequently Asked Questions

  • What is social media marketing?

    Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

  • Why is social media important for business?

    One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

    • A low-cost way to engage organically with target audiences
    • Potential for expanded reach of a brand message if people like, share, or comment on posts
    • Ability to leverage consumer-generated content to get more exposure
    • Easily segregate marketing by demographics on various platforms
    • Extra authority for a brand online
  • How do you market on social media?

    It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

    • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
    • Sharing content from others to help create an authority page people return to often
    • Asking questions and hosting polls to spark user engagement
    • Hosting contests and giveaways to drive consumer interest and promote sharing
    • Linking from social posts back to websites and other brand content

  • What is the most used social media platform?

    Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

  • What is a social media campaign?

    A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

  • How do you create a social media strategy?

    A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

    • Identifying the audience and which social platforms are best for connecting with those consumers
    • Defining the goals, including what action the business wants consumers to take
    • Brainstorming and creating various content
    • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
    • Following through with the social media posting calendar
  • How do you plan content for social media?

    Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

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