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Best PR Firms in Columbia

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ADCO logo
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ADCO

712 Richland Street, Ste J, Columbia, SC 29201
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  • Media Training

Business Description

ADCO has been providing services to Columbia and the nearby communities since 1990. It offers public relations campaigns to help business owners manage and resolve crises involving their brands. Its team of senior writers creates content with clear messages that can be published using traditional and new media. Website development, social media management, and creative design services are also available. The agency completed projects for clients in the education, legal, healthcare, B2B, and B2C industries, including Sandhills School, Doko Film Fest, Allen University, and Richland Library.

CarterTodd & Associates, Inc. logo
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CarterTodd & Associates, Inc.

1122 Lady Street Suite 1050, Columbia, SC 29201
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  • Social Media Marketing
  • Website Design

Business Description

CarterTodd & Associates, Inc. consists of public relations specialists that cater to clients located in Columbia. They handle local and national media services that include news placements, press releases, article development, and product review placements. The specialists are also adept in speaker abstract development and conference speaker placements. CarterTodd & Associates, Inc. was founded by Lori-Ann Carter in 1998. In 2013, she was recognized by the Columbia Regional Business Report as one of the most influential women in business.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
Erika Dawkins Communications logo
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Erika Dawkins Communications

1509 Lady Street, Suite E, Columbia, SC 29209
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  • Reputation Management
  • Digital Marketing
  • Branding
  • Media Training

Business Description

Erika Dawkins Communications has been serving the PR needs of brands, businesses, and organizations in Columbia since 2009. It helps clients communicate their messages to their target audiences and achieve their goals. Its capabilities include branding, digital marketing, and reputation management. Other services are media relations, content writing and editing, and social media marketing. Founder Erika R. Dawkins holds a bachelor's degree in Mass Communications and a master's in Media Communications, majoring in Public Relations.

Flock and Rally logo
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Flock and Rally

1817 Gadsden Street, Columbia, SC 29201
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  • Social Media Marketing
  • Branding
  • TV

Business Description

Flock and Rally is a full-service, women-owned creative agency. It has been serving industries such as hospitality, lifestyle, business, technology, real estate, and economic development in the Columbia metro since 2010. It works with clients to create foundational elements, including brand identity packages, digital advertising, content marketing, messaging toolkits, websites, and custom content assets like collateral, photos, videos, graphics, and copywriting. Flock and Rally is a recognized Disadvantaged Business Enterprise and Small, Local Business Enterprise. 

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Facebook
4.9 / 5 (17)
Google
4.8 / 5 (4)
Homeyer Strategy Group logo
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Homeyer Strategy Group

PO Box 8881, Columbia, SC 29202
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  • Crisis Management
  • Influencer Marketing
  • Social Media Marketing

Business Description

Homeyer Strategy Group is a full-service communications and PR firm that assists businesses in Columbia in building relationships with the target audience. It partners with non-profit organizations, leaders, and corporations to increase brand awareness and connect with stakeholders, expand influence, and engage with decision-makers. Its services include strategic communications planning, public policy management, message development, and event planning. The company provides graphic design, web development, consensus building, and brand positioning services. Wendy Homeyer, the founder, is a communications strategist with over two decades of industry experience.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)
McAlister Communications logo
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McAlister Communications

1340 Bull St. #200, Columbia, SC 29201
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  • Crisis Management
  • Media Training

Business Description

McAlister Communications delivers public relations solutions for clients based in Columbia. The team tackles crisis management issues and mitigates the effects of negative publicity. It writes speeches and trains speakers to serve as spokespeople before the general public. The firm also takes on public policy advocacies and coaches businesses on how to interact with mass media. The company is led by Bob McAlister, who has weathered PR challenges brought by Hurricane Hugo and served public servants like Strom Thurmond.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
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NP Strategy logo
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NP Strategy

1230 Main Street, Suite 700, Columbia, SC 29201
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  • Crisis Management
  • Social Media Marketing
  • Media Training

Business Description

NP Strategy is a team of professionals from media, business, and public policy backgrounds that provides PR and related services to clients in Columbia. Its strategies include crisis management, community assessment, media relations, and message development. It handles social media campaigns and video and podcast production for firms in various industries, including the manufacturing, environment, technology, healthcare, and energy sectors. NP Strategy has been in business since 2013. Emily Almasy, the director of the company, has over 20 years of experience in strategic planning and communications.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
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Frequently Asked Questions

What is public relations?

Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

What is a PR firm?

PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

  • Crisis management
  • Investor relations
  • Media relations
  • Corporate communications
  • Reputation management
  • Social media
  • Speech writing
  • Event planning

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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