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2024

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Best Social Media Marketing Agencies in Worcester, MA

Our Recommended Top 12

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Our goal is to connect people with the best local professionals. We scored Worcester Social Media Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

39Reviewed

28Curated

12Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

40 Jackson Street, Suite 2000, Worcester, MA 01608

Expertise.com Rating

Review Sources

Google
5.0 (13)
Facebook
5.0 (7)

Why choose this provider?

Koda Creative is a social media marketing agency serving Worcester clients. Social media efforts are focused on organic campaigns, reaching customers without paid promotions. The marketing team identifies target audiences, creates social personas, and determines social channels, including YouTube, Facebook, Instagram, and Pinterest. It optimizes published posts by using hashtags and tagging users and locations. Social analytics is reviewed and monitored to ensure engagements have upward trends. The agency also offers branding strategies and website development services.

847 Chase Rd, Lunenburg, MA 01462

Expertise.com Rating

Review Sources

Google
5.0 (10)

Why choose this provider?

Apex Production is a digital marketing firm located in Lunenburg and serving the greater Worcester area. The agency specializes in helping clients build brand awareness using various local marketing solutions, including social media marketing across all major platforms such as Facebook, Twitter, and YouTube. Its social marketing solutions include strategic planning, account setup and optimization, ad creation, content development, and paid ad management. Apex Production primarily works with small to midsize companies in the education, hospitality, professional services, retail, healthcare, and technology industries.

33 Westfield St, Worcester, MA 01602

Expertise.com Rating

Review Sources

Google
5.0 (5)

Why choose this provider?

DMCrafters is a Worcester-based marketing firm that helps clients grow their businesses by building marketing strategies that help small business owners get organized, get marketing that works, and grow their business. The agency primarily works with entrepreneurs, contractors, and clients in the construction and landscaping industries. It collaborates with clients to build a step-by-step marketing strategy that boosts brand awareness, generates leads, and ultimately improves sales. DMCrafters offers DIY marketing tools and hosts regular training workshops. The agency also provides products, training, and systems to help you thrive with email marketing solutions.

43 Broad Street, A407, Hudson, MA 01749

Expertise.com Rating

Review Sources

Clutch
5.0 (3)

Why choose this provider?

Located in the greater Worcester area, Ladybugz Interactive Agency offers social media marketing solutions to midsize companies in most major industries, including manufacturing, biotech, tourism, education, healthcare, and professional services. It collaborates with clients to create custom content for major social platforms such as Facebook, Instagram, Snapchat, Twitter, and Slideshare. The agency handles everything from custom designs and optimized content to frequent posting and regular engagement monitoring. Ladybugz Interactive Agency also provides business consulting and website development services.

197 Mill St, Leominster, MA 01453

Expertise.com Rating

Why choose this provider?

Kreative Dezign is a professional advertising agency that serves small to midsize businesses from its office in the greater Worcester area. It provides comprehensive social media marketing solutions that include account setup, profile creation, promotions management, custom graphics, targeted ad development, and frequent posting. The agency also manages strategic social ad campaigns across most major platforms, including Twitter, Instagram, and Facebook. Kreative Dezign works with clients such as Wyman's Liquors, TAK Medical Group, and Flagg RV.

15 Loon Hill Rd, Ayer, MA 01432
Website

Why choose this provider?

XtremeDev is a marketing and web development firm with an office in Ayer. The agency collaborates with clients to develop strategic social marketing solutions that build brand awareness and drive web traffic. It helps clients create a consistent brand message that targets their ideal customers. XtremeDev's social marketing services include strategic planning, content creation, custom graphic designs, ad management, and community development. It also handles website design, application development, and SEO and SEM marketing.

PO Box 331, South Barre, MA 01074

Why choose this provider?

Your Page Today is a marketing and web development firm founded in 2001 in South Barre. The agency provides social media marketing solutions that help clients build brand awareness and generate leads. It handles all elements of social marketing, including account setup, profile optimization, content and ad creation, regular posting, and network building. Your Page Today uses HubSpot monitoring tools to track engagements. It maintains an extensive clientele list that includes Strategic Auction Alliance and The Futures League.

119 Herbert St Ste 203, Framingham, MA 01702

Why choose this provider?

Located in Framingham, MediaBoss helps clients expand their brand awareness on social media through targeted content, custom ads, and dynamic video productions. Its team of creatives and marketing specialists collaborates with clients to develop and deploy consistent brand messages across all social platforms, including Twitter, Facebook, and Instagram. It handles everything from initial strategic planning to continuous social media management. MediaBoss works with small to midsize companies such as Goodwill, NetApp, and Brown Brothers Harriman.

67 Forest St Ste 280, Marlborough, MA 01752

Expertise.com Rating

Review Sources

Google
5.0 (1)

Why choose this provider?

Jaguar Media Solutions is a women-owned social media marketing firm located in Marlborough. The agency helps start-ups and small to midsize B2B and B2C companies boost their online social presence through strategic marketing solutions. It handles all stages of the marketing process, including strategic planning, account setup, profile optimization, content creation, image curation, and social media content calendar development. Jaguar Media Solutions also offers website development and management as well as email marketing services.

7 Coppage Dr, Worcester, MA 01603

Expertise.com Rating

Review Sources

Google
5.0 (1)
Facebook
5.0 (1)

Why choose this provider?

Trigon is a full-service marketing firm located in the greater Worcester area. The agency takes a consultative approach to help clients improve their online social presence through organic and paid social marketing campaigns. It works directly with clients to determine which social channels are ideal for their specific brand, target audience, and marketing objectives. Trigon also provides commercial-grade audio and video production as well as professional graphic design services. It works with clients such as Corindus, AO Eyewear, and Decotis.

399 River Rd, Hudson, MA 01749

Expertise.com Rating

Why choose this provider?

MSP Digital Marketing is a Hudson-based marketing firm that serves small to midsize companies. The agency helps clients define and share their brand messaging through various social media outlets, including Facebook, Twitter, Snapchat, YouTube, and Instagram. It uses customer demographics such as age, gender, and location to create targeted ads and to identify proper placement channels. MSP Digital Marketing also handles graphic design and content creation services as well as SEO and SEM marketing solutions.

52 Windsor St, Worcester, MA 01605

Expertise.com Rating

Review Sources

Facebook
4.6 (7)
Yelp
5.0 (2)
Clutch
5.0 (1)

Why choose this provider?

Incloud Design is a web development company founded in 2010 in the greater Worcester area. It provides complete social media integration services to ensure customers can seamlessly transfer between platforms. The agency helps clients maintain a consistent voice across all major social media platforms such as Facebook, Twitter, and YouTube by creating strong brand identities that include the use of the right colors, graphics, and content. Incloud Design also offers WordPress training and business consulting services.

Compare our Top Social Media Marketing Agencies

NameExpertise RatingAddressPromotionsLearn more
Koda Creative
40 Jackson Street, Suite 2000, Worcester, MA 01608
Apex Production
847 Chase Rd, Lunenburg, MA 01462
DMCrafters
33 Westfield St, Worcester, MA 01602
Ladybugz Interactive Agency
43 Broad Street, A407, Hudson, MA 01749
Kreative Dezign
197 Mill St, Leominster, MA 01453
XtremeDev
15 Loon Hill Rd, Ayer, MA 01432
Your Page Today
PO Box 331, South Barre, MA 01074
MediaBoss
119 Herbert St Ste 203, Framingham, MA 01702
Jaguar Media Solutions
67 Forest St Ste 280, Marlborough, MA 01752
Paris Marketing
7 Coppage Dr, Worcester, MA 01603
MSP Digital Marketing
399 River Rd, Hudson, MA 01749
Incloud Design
52 Windsor St, Worcester, MA 01605

FAQs

  • What is social media marketing?

    Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

  • Why is social media important for business?

    One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

    • A low-cost way to engage organically with target audiences
    • Potential for expanded reach of a brand message if people like, share, or comment on posts
    • Ability to leverage consumer-generated content to get more exposure
    • Easily segregate marketing by demographics on various platforms
    • Extra authority for a brand online
  • How do you market on social media?

    It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

    • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
    • Sharing content from others to help create an authority page people return to often
    • Asking questions and hosting polls to spark user engagement
    • Hosting contests and giveaways to drive consumer interest and promote sharing
    • Linking from social posts back to websites and other brand content

  • What is the most used social media platform?

    Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

  • What is a social media campaign?

    A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

  • How do you create a social media strategy?

    A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

    • Identifying the audience and which social platforms are best for connecting with those consumers
    • Defining the goals, including what action the business wants consumers to take
    • Brainstorming and creating various content
    • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
    • Following through with the social media posting calendar
  • How do you plan content for social media?

    Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.