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Best Social Media Marketing Agencies in Somerville

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Adstrum Media logo
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Adstrum Media

Boston, MA 02108
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Business Description

Adstrum Media is a Cambridge-based creative consulting and marketing agency that has been helping business owners and artists in Somerville expand their online presence through social media since 2017. Its service offerings include crafting social media marketing strategies, managing online ads, monitoring social media sites, and creating customized content calendars. The agency also sets up and manages advertising campaigns on platforms such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Delta Generators and Escobar Music are among Adstrum Media's clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
Fetch & Funnel logo
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Fetch & Funnel

177 Huntington Ave, Boston, MA 02115
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Business Description

Fetch & Funnel is a digital advertising agency that helps businesses in Somerville and the surrounding metros promote their brands. It offers social media marketing services that include the creation and management of campaigns on Facebook, Instagram, TikTok, Snapchat, and YouTube. The agency also provides other services like web design, email marketing, conversion rate optimization, and video editing. Fetch & Funnel has previously worked with brands like Studio Amelia, Summerboard, Candy Club, Fit Factory, and Get the Guy.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
First Buzz Media logo
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First Buzz Media

867 Boylston St 5th Floor Ste 1064, Boston, MA 02116
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Business Description

First Buzz Media is a full-service digital marketing agency that caters to small and medium-sized businesses in Somerville. It uses social media platforms like Facebook, TikTok, and Instagram to market brands, build awareness, generate leads, and drive foot traffic. Its social media advertising solutions include constructing targeted ads to reach local customers and publishing 10 to 24 business posts to keep consumers engaged. The business uses other marketing options, such as website development, reputation management, and local and regional SEO.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Fuel Media logo
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Fuel Media

1770 Massachusetts Ave, Cambridge, MA 02138
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Business Description

Fuel Media serves the digital needs of people throughout the Somerville metro. It offers social media marketing, and digital advertising, web and mobile development, e-mail marketing, brand development, and content marketing. The company's process includes defining each client's goals and objectives, researching their target audience, analyzing their competition, defining the ways to reach objectives, implementing the marketing plan, and monitoring results while making necessary adjustments. Fuel Media also aims to connect related marketing channels for a seamless customer experience.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
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HJC Marketing logo
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HJC Marketing

51 Pleasant St., Malden, MA 02148
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Business Description

HJC Marketing offers a variety of digital services in and around Somerville. It helps business owners advertise their goods, reach their target customers, and improve their online presence through its social media marketing solutions. The agency sets up Facebook and Instagram campaigns and conducts monthly performance reporting, social strategy planning, post scheduling and monitoring, and content creation. It has worked with Honey Love Studio and Calla & Ivy. Company owner Harless Jean Charles is a certified Meta digital marketing associate.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
NM Marketing Co. logo
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NM Marketing Co.

292 Newbury Street, Boston, MA 02115
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Business Description

NM Marketing, Co., is a creative agency helping Somerville designers and home industry companies build their digital presence. With emphasis on content creation and targeted engagement, it manages social media platforms to increase online visibility and attract the right audiences. The company aims to drive business growth and generate impact by creating sustainable designs aligned with clients’ goals, values, and vision. Founder Natalia Mirabito has a background in corporate finance marketing and is a member of the Female Design Council.

Potter Ruiz Advertising logo
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Potter Ruiz Advertising

561 Windsor St # B406, Somerville, MA 02143
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Business Description

Potter Ruiz Advertising is an independent creative agency that has been serving clients in Somerville since 1997. It offers social media marketing and campaign management services, including video and podcast production and content development. It also handles SEO, marketing automation, and traditional media production. The company works on Hispanic research and interpretation and cross-cultural analysis tasks. Its founders, Fernando Ruiz and Susie Potter, have worked with various brands, including McDonald's, Chili's, Fidelity Investments, Samuel Adams, and Subway.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Scratch Marketing Media logo
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Scratch Marketing Media

84 Sherman Street, 3rd Floor, Cambridge, MA 02140
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Business Description

Scratch Marketing Media is a B2B consulting firm delivering integrated marketing, PR, content, design, and digital services. One of its services is social media management. It helps Somerville clients interact with customers in social media communities. Part of its services is guiding clients in creating strategic marketing plans, producing digital and graphic design, and working with sales and channel enablement programs. Lora Kratchounova leads the consulting and marketing practice of the company using her combined experience in digital and strategic roles acquired from her previous stints with other organizations.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (12)
Google
5.0 / 5 (1)
VE.Digital logo
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VE.Digital

177 Huntington Ave 1700 3023, Boston, MA 02115
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Business Description

VE.Digital helps businesses in Somerville and nearby areas expand and reach their target audiences by utilizing digital marketing strategies. Its team of experts offers social media marketing services to keep the intended audience engaged as well as attract new customers. The company also provides other services, such as web development, video production, graphic design, and photography. The brands that VE.Digital has partnered with include Rise-N-Step, Tufts, Keller Williams Realty Success, LLC, Asian Real Estate Association, and Samuel Vartan Collections.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (13)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Zozimus logo
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Zozimus

100 N Washington St, Boston, MA 02114
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Business Description

Zozimus accommodates Somerville-based business owners, including those in the food, retail, and education sectors. The agency guides clients in analyzing their target market's demographics and online behavior before creating and implementing social media advertising strategies. These include social listening, audience segmentation, content creation, and performance monitoring and reporting. Zozimus has launched campaigns on various platforms, such as TikTok, Instagram, LinkedIn, and Snapchat. It has worked with multiple companies, including Revolutionary Clinics and Boston Wine Festival.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
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Frequently Asked Questions

What is social media marketing?

Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

Why is social media important for business?

One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

  • A low-cost way to engage organically with target audiences
  • Potential for expanded reach of a brand message if people like, share, or comment on posts
  • Ability to leverage consumer-generated content to get more exposure
  • Easily segregate marketing by demographics on various platforms
  • Extra authority for a brand online

How do you market on social media?

It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

  • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
  • Sharing content from others to help create an authority page people return to often
  • Asking questions and hosting polls to spark user engagement
  • Hosting contests and giveaways to drive consumer interest and promote sharing
  • Linking from social posts back to websites and other brand content

What is the most used social media platform?

Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

What is a social media campaign?

A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

How do you create a social media strategy?

A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

  • Identifying the audience and which social platforms are best for connecting with those consumers
  • Defining the goals, including what action the business wants consumers to take
  • Brainstorming and creating various content
  • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
  • Following through with the social media posting calendar

How do you plan content for social media?

Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

How does social media marketing affect small businesses?

Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:

  • Ability to reach new consumers as other people share content
  • Possibility of finding loyal customers who act as brand ambassadors to boost the reach of the company's social media message
  • Establishing the business as a community or thought leader in the space
  • Increasing leads and website traffic even if SEO or other efforts aren't yet performing

How many businesses use social media?

As of 2019, more than 90% of businesses in the United States were using social media for marketing purposes. Around 73% of small businesses spent money on social media marketing, and as many as 77% use social media to support key functions, such as customer service and sales.

How do you promote a product on social media?

Companies promote products on social media in various ways, including:

  • Contests: Companies host writing or photo contests featuring their products or giveaways that encourage people to share information about their brand.
  • Deals and promo codes: Businesses often post information about deals on their social platforms, encouraging people to share the savings with others.
  • Promotion to communities: Companies might promote custom products to certain communities, either via hashtags, or in exclusive groups for more targeted marketing.
  • Influencer collaborations: Brands may provide discounts, free products, or payment to influencers to talk about their products.
  • Direct sales: Some companies sell directly on social through carousel ads or marketplace posts.

Where do I find a social media marketer?

Brands that have the resources can hire in-house social media marketing professionals. They can also work with individual freelancers to handle specific components of social media marketing, such as writing posts or creating visual designs. For the most comprehensive experience, and the most extensive specialization in individual social media platforms and marketing options, a social media marketing agency is the best choice, and can handle most or even all of a company’s social media marketing.

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