Best Jewelers in

Why These Jewelers?

Our goal is to connect people with the best local experts. We scored Jacksonville Jewelers on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

Reviewed Curated Top Picks 191 120 15

Our Selection Criteria:

  • 1. Availability

    Consistently approachable and responsive, so customers never feel ignored.

  • 2. Qualifications

    Building customer confidence with licensing, accreditations, and awards.

  • 3. Reputation

    A history of delighted customers and outstanding service.

  • 4. Experience

    Masters of their craft, based on years of practical experience and education.

  • 5. Professionalism

    Providing service with honesty, reliability, and respect.

Elements Jewelry Studio

Elements Jewelry Studio in Jacksonville is a team of custom jewelry designers with more than two decades of experience. The father of one of the business owners was the founder and owner of several jewelry stores and a sizable manufacturing facility in Ireland. The owner of Elements Jewelry Studio takes two generations of experience in the jewelry industry and applies it to his business practices today. The store’s other owner has a deep love of art in general and has a range of skills including glassblowing, woodworking, and ceramics. On top of her love for all things beautiful, she is a Jacksonville University graduate with degrees in Math and Physics, allowing her to become an instinctively skilled AutoCAD engineer. This combination of skills and interests created the perfect opportunity for a jewelry business specializing in custom design.

Jacksonville, FL 32217


Ellie Bling

Ellie Bling of Jacksonville is a fashion boutique that sells jewelry, clothing items, accessories, and more. Customers can either shop in store or online. The store sells dresses, tops, pants, skirts, shorts, earrings, necklaces, bracelets, rings, bridal jewelry, and more. Ellie Bling sells pieces that exhibit a twist on classic designs with a hint of “vintage elegance.”

Jacksonville, FL 32205


Frazier Jewelers

Frazier Jewelers in Jacksonville is a family-owned jewelry store with over three decades of experience in the jewelry industry. The store’s collection includes a range of loose and GIA-certified diamonds, pearls, colored gemstones, watches, charms, and children’s jewelry. Frazier Jewelers sells 14- and 18-karat gold, platinum, and sterling silver pieces. The business offers jewelry and watch repair and appraisals, and specializes in special order and custom design pieces.

Jacksonville, FL 32210


Harby Jewelers

Harby Jewelers is a family-owned business that has been serving the Jacksonville area for four generations. The store’s trained gemologists can help customers choose from a selection of loose diamonds, colored stones pearls, and other pieces like watches, bracelets, earrings, gold jewelry, and estate pieces. Harby Jewelers aims to keep jewelry prices affordable and offers other services like appraisals, repairs, and custom design services.

Jacksonville, FL 32207


Hemming Plaza Jewelers

Hemming Plaza Jewelers in Jacksonville sells diamond wedding rings, earrings, and pendants, as well as watches and other jewelry pieces. The store also buys gold and offer jewelry services such as watch repair, appraisals and inspections, cleanings, and onsite jewelry repair. Customers can choose from round, princess, emerald, pear, and heart cut diamonds, among other shapes. The business’s website has information regarding its gold-buying process and a page of current specials and promotions.

Jacksonville, FL 32202


Jill's Consignment

Jill’s Consignment is a high-end consignment clothing and accessories store that takes in and sells brand names like Louis Vuitton, Chanel, Bottega Veneta, Fendi, and more. Jill’s Consignment created an online store and has since made the move to become an online-only store that operates out of Jacksonville. The business’s website has built many solid seller and buyer relationships through honest business practices. Jill's Consignment is known for describing items it sells in great detail, down to the very last mark or other tiny imperfection. Jill’s Consignment sells handbags, jewelry, accessories, shoes, and some clothing items.

Jacksonville, FL 32217


Levy Jewelers

Levy Jewelers is a fourth-generation family jewelry business that offers rings, necklaces, earrings, bracelets, watches, and more. The business’s staff includes two certified gemologists, master jewelers, watchmakers, diamond specialists and bridal jewelry consultants. Customers can shop online or in store. The store offers services such as ultrasonic cleaning, steam cleaning, checking the tightness of stones, watch repairs, jewelry polishing, and more. Online purchases come with free shipping and a 30-day return policy.

Jacksonville, FL 32246


Nicole Cruz Engagment Rings

Nicole Cruz Engagement Rings in Jacksonville offers custom design services for engagement rings in an intimate, boutique setting. While some jewelers claim to offer “custom-design” options, those jewelers’ “custom” designs may just be a combination of different features customers can pick from a catalog. At Nicole Cruz Engagement Rings, every feature of a customer’s ring is completely customized and entirely unique. The company can help future husbands find the perfect match for their bride that fits her style and personality as well as his budget.

Jacksonville, FL 32204


Pickett Brothers Jewelers

Pickett Brothers Jewelers carries a range of fine jewelry from watches to pearls and gemstones but specializes in diamonds. The business’s jewelers travel to Antwerp, Belgium to buy diamonds directly from the wholesalers, cutting out the middleman. The store offers appraisals, engravings, watch and other jewelry repairs, pearl stringing, and onsite custom design. Pickett Brothers Jewelers carries brands like Scott Kay, Le Vian, Belle’toile, Pandora, and more.

Jacksonville, FL 32258


The Pink Nickel

The Pink Nickel is a boutique clothing store in Jacksonville that aims to bring fashion trends from around the world to an accessible, affordable platform. The business has an online store where customers can shop for T-shirts, jackets, sweaters, outerwear, skirts, dresses, swimsuits, and other clothing items. The Pink Nickel also sells shoes, scarves, watches, clutch bags, and jewelry including earrings, necklaces, and bracelets. The Pink Nickel’s style is vibrant, modern, and fun.

Jacksonville, FL 32259



Underwood’s in Jacksonville specializes in engagement rings, wedding and anniversary rings, and watches. The store carries brands like Forevermark, Hearts on Fire, and Ritani Designs, as well as its own collection of fine jewelry. Underwood’s offers engraving and watch and jewelry repair services. The business is a member of the American Gem Society and the winner of the society’s Triple Zero Award in 2013.

Jacksonville, FL 32207


Yourself Expression

Yourself Expression of Jacksonville is a jewelry design company that sells more than 2,000 interchangeable jewelry pieces called Snappers, Poppers, Coins, and Shel Coin Holders. Each Snap has one or more placeholders for Poppers that customers can buy separately in order to create their own unique look. The jewelry was designed to be an affordable way for all members of the family, from moms to teens to pets, to enjoy personalized jewelry creations. The business appeared on Shark Tank in May 2016, and though it did not receive a deal, has excelled on its own and now has designs available at local retailers such as jewelers, boutiques, and gift shops. The business also has an online store.

Jacksonville, FL 32224


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