Blended Collective is a multicultural marketing brand consultancy headed by Lydia Michael since 2017. The certified Women’s Business Enterprise (WBE) provides a range of multicultural marketing and brand services in the US and Europe that are rooted in the core values of authenticity, culture and diversity. With its focus on multicultural efforts, services include brand development and engagement, multicultural insights, international marketing strategies, and diversity & inclusion efforts. In 2019, the company was recognized with the Corp! Diversity Leader Award and Best of MichBusiness Marketing & PR Prophets Award for its work.