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Best Advertising Agencies in Salinas

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Coastline Marketing Group logo
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Coastline Marketing Group

1628 N Main St # 263, Salinas, CA 93906
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Business Description

Coastline Marketing Group has been a marketing and advertising agency in Salinas since 2007. The firm offers comprehensive Facebook and Google advertising services to reach a specific target audience and generate more leads and traffic. To help clients build brand awareness and realize high returns on ad spend, its employees utilize pay-per-click advertising, local SEO, and retargeting services. Through coaching and consulting, they train clients on building and improving their online presence. The company's creative digital marketing team also creates and maintains up-to-date profiles for clients on trusted online business directories. Coastline Marketing Group has worked with the Latin American Immigration Association, Chamisal Tennis and Fitness Club, and Monterey Bay Eye Center.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (20)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Current Wave logo
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Current Wave

651 Cannery Row Ste B1D, Monterey, CA 93940
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Business Description

Current Wave is a full-service advertising agency, serving the Salinas area with in-house media and video production and creative services. With more than 20 years of combined advertising experience, its employees perform in-depth analysis for businesses to identify their advertising and communications needs. They develop a custom advertising strategy to enable clients to reach their target audiences via traditional and digital mediums, such as online, television, print, and radio advertisement placement. The company's professionals are conversant with digital arts and motion graphics as well as 2D and 3D animation. Other services include media outreach, influencer relations, video production, copywriting, and website design. Current Wave has worked with Community Hospital of Monterey Peninsula and Nautical Beachfront Resort.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)
Gennis Agency logo
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Gennis Agency

6 West Gabilan Street, Salinas, CA 93901
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Business Description

Gennis Agency offers custom print and web advertising services to clients in Salinas. It aids in conveying the goals, products, and identity of businesses through logo and branding design services. It also develops ads for various traditional media, including newspapers, television, and print materials like posters, menus, and magazines. The company also offers design services for websites and social media marketing strategies. Founded in 1989, Gennis Agency works with different industries, including agriculture, healthcare, retail, bars, and restaurants.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Mag One Media logo
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Mag One Media

369 Main St Suite 201, Salinas, CA 93901
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Business Description

Based in Salinas, Mag One Media is an advertising agency that provides digital marketing and video production services to help clients drive brand engagement. The company has a content creation team that works on social media campaigns, website design, and video-based content such as live streams and YouTube videos. Mag One Media also offers photography and drone video production, as well as search engine optimization and paid advertising services. Clients that have worked with the agency include Apple, Pacific AG Rentals, and the Natividad Medical Foundation.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (13)
Google
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.0
Responsiveness
Friendliness
Helpfulness
Detail
––
Rock Star Marketing logo
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Rock Star Marketing

601 Dickman Ave, Monterey, CA 93940
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Business Description

Founded in 2009, Rock Star Marketing is an advertising and digital marketing agency serving small businesses in Salinas and the surrounding areas. Staffed with SEO content writers, social media marketers, and graphic designers, the company utilizes Facebook advertising, video ads, and SEO strategies to help clients improve their brand visibility and reach potential customers. They also create content for use on Facebook posts, events, and groups and improve website engagement. The firm handles graphic design, copywriting, and online marketing services. Rock Star Marketing has worked with clients in the residential and commercial construction, health care, education, and auto repair sectors.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Vinci Digital Marketing logo
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Vinci Digital Marketing

8710 Carmel Valley Rd, Carmel, CA 93923
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Business Description

Founded in 2004, Vinci Digital Marketing is a full-service marketing and advertising agency that works with businesses in all industries. It develops customized digital marketing plans and advertising campaigns designed to increase online visibility, attract higher-quality leads, and improve customer conversions. It handles PPC campaign building and management for Google Ads, Instagram, Facebook, YouTube, Twitter, and Amazon online advertising platforms. The agency's creative team designs multimedia ads for digital and traditional media, mobile-friendly websites, and brand logos. Support with reputation management, content marketing, branding, local SEO, and social media engagement is also available. Vinci Digital Marketing has worked on projects for DaVinci Inflight Training Institute, FortyNorth Security, and CEREX.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
5.0 / 5 (3)
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Frequently Asked Questions

What is an advertising agency?

Advertising agencies are hired by various sized businesses to create advertisements for different media platforms. Agencies are typically staffed with teams that include graphic designers, copywriters, planners, and art directors. These team members work together to understand a company's brand, values, and goals and create ads for platforms such as print, web, mobile, radio, and television.

There are several types of advertising agencies, including:

Full-Service Agencies

  • Plan, develop and execute advertisements
  • Staffed by experts in all areas of advertising and marketing

Interactive Agencies

  • Focus on online and mobile advertising
  • Advertising methods often feature interactive technology

Creative Boutiques

  • Focus on creative components of advertisements
  • Smaller companies with a limited team of copywriters and creative staff

Media-Buying Agencies

  • Acts as a broker, buying and selling airtime and advertising space

What is a full-service advertising agency?

Full-service advertising agencies work with clients throughout the entire advertising process, from conceptualizing and developing advertising content, to executing advertising strategies. Alternatively, companies can work with à la carte advertising agencies if they're only looking for help with one or two steps of the advertising process, such as ad creation or media buying.

How much do companies spend on advertising?

Most experts recommend companies spend about 8% of their gross revenue on advertising and marketing, but this amount can vary depending on the company's preferred method of advertising. One of the most expensive ads ever produced is Pepsi's “Joy of Pepsi” Super Bowl ad featuring Britney Spears, which cost the company more than $8 million.

How do advertising agencies make money?

While some advertising agencies charge an hourly rate or fixed fee for their services, other fee structures can be a bit more complex. Some advertising agencies may charge clients based on value—that is, they take a percentage of the client's return on investment (ROI). These kinds of fee structures typically carry less risk for the customer because the advertising agency is financially incentivized to produce successful advertising.

How can companies use social media to advertise?

Social media advertising can be a low-cost option for businesses of all sizes. Platforms such as Facebook and Instagram make it easy for companies to create their own advertisements and roll them out to their target audiences, with just a few clicks.

However, while do-it-yourself social media advertising can be an effective solution for companies with limited advertising budgets, it goes without saying that the expertise of a skilled advertising agency shouldn't be discounted. Advertising experts can quickly help companies determine the best way to roll out social media campaigns and scale them to ensure a high return on investment.

What is a digital ad agency?

Digital ad agencies combine the principles of traditional advertising, including graphic design and copywriting, with modern technology. These agencies typically go above and beyond standard advertising services, providing clients with a full host of marketing services and digital solutions. Some services that are commonly offered by digital ad agencies include:

  • Social media marketing
  • Search engine optimization
  • Content creation
  • Pay-per-click advertising
  • Website design
  • App development
  • Email marketing
  • Media campaigns
  • Video production

What ad agency does Geico use?

For more than 25 years, Geico has been working with The Martin Agency. Together, this insurance provider and its advertising agency have created an enormous catalog of witty campaigns for television, radio, and digital media.

Several principles are followed in the creation of Geico's ads, including light humor and clarity of brand. Following these principles, The Martin Agency has created a broad range of recognizable characters and ads for Geico, including the Hump Day campaign and, of course, Geico's famous gecko commercials.

How much do advertising agencies charge?

The cost of advertising services can vary greatly, with social media advertising campaigns ranging from $250 to $10,000 per month and video advertisements starting from about $1,000 to more than $1 million. Other services, including copywriting and graphic design, are also subject to varying costs, with some agencies charging a combined fee for copywriting and graphic design and others charging à la carte.

Why do companies advertise?

There are many benefits to advertising a business. While every company tends to go about advertising their products or services in different ways, the benefits are generally the same. They include:

  • Generating awareness of the business
  • Sharing information about upcoming sales or product launches with consumers
  • Providing consumers with details, such as the business's address, website or phone number
  • Establishing brand identity
  • Changing the general public's perception of the business
  • Increasing revenue

What does a copywriter do at an ad agency?

Copywriters are an important part of an advertising agency's creative team. Working alongside art directors and graphic designers, copywriters help to determine the tone for the advertisements they create. They're responsible for writing text, scripts and CTAs (call to action) for print and digital media advertising, and, in many cases, they come up with taglines, which are often the most memorable part of an advertisement.

What does a managing director do at an ad agency?

Managing directors are responsible for overseeing the relationship between clients and the creative team. They act as a liaison between these parties, ensuring that the creative team is meeting the needs of the client and producing work in an efficient and timely manner. The managing director is also responsible for handling financial transactions with the client and, in most companies, reporting financial information to the company's financial director.

Are ad agencies liable for false advertising?

In the event that false claims are made in advertisements, the Federal Trade Commission (FTC) typically investigates both the brand and the ad agency. Liability is then determined on a case-by-case basis. As such, it's important that brands and ad agencies work together to create honest advertising campaigns and establish strict compliance and quality assurance processes.

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