Expertise.com

Best Social Media Marketing Agencies in Waco

Laurels
Laurels

We did the research for you!

Learn more
  • checkboxLicensing
  • checkboxUser Reviews
  • checkboxMystery Shopping Calls

Social Media Marketing Agencies FAQs

Learn more
AlliedOne Marketing logo
Visit WebsiteWebsite

AlliedOne Marketing

106 Susan Kay Dr, Lorena, TX 76655
Visit WebsiteWebsite

Business Description

AlliedOne Marketing offers comprehensive social media marketing solutions from its office in the Waco area. It specializes in helping clients accurately identify their target audience and in creating customized brand messages that enhance customer engagements and improve conversions. The agency provides full-service social media management services for Facebook, Twitter, YouTube, Instagram, Pinterest, and Snapchat that include custom profile setup, optimized ad creation, and regular posting. AlliedOne Marketing works with nonprofits and small to midsize companies such as Lange Roofing and Action Auto Glass. It also handles SEO and SEM marketing, public relations, and website development services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (36)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Busy Bee Media, Inc. logo
Visit WebsiteWebsite

Busy Bee Media, Inc.

2505 Washington Ave Ste 10, Waco, TX 76710
Visit WebsiteWebsite

Business Description

Busy Bee Media Inc. is a Waco-based digital marketing firm that specializes in strategic social media marketing solutions for small to midsize businesses. The agency uses organic and paid social marketing strategies to help clients boost brand awareness, generate leads, and improve customer engagement. Its marketing team works directly with clients to develop custom solutions that include relevant content, attention-grabbing headlines, optimized hashtags and keywords, and dynamic graphics. It provides clients with monthly social media reports that track campaign progress. Busy Bee Media also handles SEO and SEM marketing, website development, and reputation management services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2
Facebook
5.0 / 5 (8)
Yelp
4.5 / 5 (3)
Google
5.0 / 5 (1)
Digital Media Butterfly logo
Visit WebsiteWebsite

Digital Media Butterfly

200 W State Highway 6 Ste 315, Waco, TX 76712
Visit WebsiteWebsite

Business Description

Located in the greater Waco area, Digital Media Butterfly is an internet advertising firm with more than 12 years of social media marketing experience. It helps clients create, build, manage, monitor, and maintain a consistent brand message across all major social media platforms, including Facebook, Twitter, Snapchat, and Instagram. The agency handles everything from optimized social profile creation and management to strategic ad creation and posting to frequent monitoring and engagements. Digital Media Butterfly also offers SEO and SEM marketing, email campaign management, and website development services. It has won multiple Love Us Local first-place awards.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Four Columns logo
Visit WebsiteWebsite

Four Columns

100 6th St., Suite 100, Waco, TX 76701
Visit WebsiteWebsite

Business Description

Four Columns is a full-service digital marketing firm located in the greater Waco area. The agency works directly with clients to determine business objectives and to identify its target audience. It combines its vast experience in marketing and creative design to develop tailored social marketing strategies that include customized social profile development, optimized social ads, frequent monitoring and posting, commercial-grade video production, and online public relations services. Four Columns also offers business consulting, email marketing, and event planning services. It works with a variety of clients such as Robins and Morton and Angel Fire Resort.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (4)
KolMedia Group logo
Visit WebsiteWebsite

KolMedia Group

4300 W Waco Dr Ste B2-SUITE, Waco, TX 76710
Visit WebsiteWebsite

Business Description

Founded in 2009 in the greater Waco area, KolMedia Group handles comprehensive social media marketing solutions that target Facebook, LinkedIn, YouTube, Twitter, Pinterest, and Tumblr platforms. It assists with everything from profile optimization to social ad campaign management. KolMedia Group helps clients create customized marketing strategies and targeted social posts that attract attention, build brand awareness, and encourage customers to engage through shares, views, likes, and comments. The agency also handles radio, TV, and outdoor advertising services. It works with clients ranging from small businesses to national brands such as iHop, William Jewell College, and Christian Brothers Roofing.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.0
Responsiveness
Friendliness
––
Helpfulness
Detail
––
October Marketing logo
Visit WebsiteWebsite

October Marketing

PO Box 154542, Waco, TX 76715
Visit WebsiteWebsite

Business Description

Located in the greater Waco area, October Marketing is a professional marketing agency that specializes in custom solutions for local and national businesses. It combines market research with client objectives to create tailored social marketing strategies that target the right audience on the right platforms. The agency works closely with clients to develop consistent brand messages across all social platforms, including Twitter, Facebook, Instagram, and Snapchat. October Marketing handles everything from social media setup and profile optimization to ad creation and posting. It works with clients such as Homestead Gristmill, Seas Energy, and Harris Building Company.

seo.co logo
Visit WebsiteWebsite

seo.co

2100 S New Rd, Waco, TX 76711
Visit WebsiteWebsite

Business Description

SEO Corporation is a digital marketing firm founded in the Waco area in 2010. The agency provides comprehensive social media marketing solutions for small to midsize businesses primarily in the real estate, insurance, and professional services industries. It combines social listening, competitor analysis, and real-time monitoring to create original posts that attract attention, prompt engagement, and expand brand awareness across all social platforms, including Facebook, Instagram, Twitter, Reddit, YouTube, and LinkedIn. SEO Corporation handles everything from social profile optimization to social contest management to social bookmarking. The agency also offers SEO and SEM marketing and website development services.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
Back to Providers

Frequently Asked Questions

What is social media marketing?

Social media marketing is the promotion of brands, products, and services that takes place on social media platforms. Social media marketing may be done through organic posts—these are the unpaid posts and content that brands make on various social platforms, just as individuals post on social platforms. It also includes paid and sponsored posts on social media sites, such as boosted Facebook posts and Instagram ads.

Why is social media important for business?

One of the major ways social media is important is because it lets businesses access and engage with consumers where those consumers spend a great deal of their time. In fact, an average user spends two hours and 24 minutes per day on social media, and by 2021, an estimated three billion people will be on social media globally. With this incredible reach, it’s no wonder that businesses are eager to promote on social platforms. Benefits of social media marketing can include:

  • A low-cost way to engage organically with target audiences
  • Potential for expanded reach of a brand message if people like, share, or comment on posts
  • Ability to leverage consumer-generated content to get more exposure
  • Easily segregate marketing by demographics on various platforms
  • Extra authority for a brand online

How do you market on social media?

It depends on the advertising company’s audience, brand message, and style. Some ways businesses market themselves on social media include, but aren't limited to:

  • Sharing helpful, funny, or thought-provoking content relevant to the brand that people are likely to share
  • Sharing content from others to help create an authority page people return to often
  • Asking questions and hosting polls to spark user engagement
  • Hosting contests and giveaways to drive consumer interest and promote sharing
  • Linking from social posts back to websites and other brand content

What is the most used social media platform?

Facebook is the most-used social media platform in the world. As of 2020, it had more than 2.6 billion active users. In the U.S., more than 75% of active Facebook users log in daily. Behind Facebook, the next most-used social media platforms globally are YouTube and WhatsApp. In the United States, Instagram and Twitter come after Facebook and YouTube.

What is a social media campaign?

A social media campaign is an organized effort to get a message to consumers about a specific brand, product, or promotion. Campaign components can include a strategy or plan, assets, such as text and image content, a publishing schedule, and follow up. The campaign typically links to other marketing assets, such as a website landing page.

How do you create a social media strategy?

A social media strategy keeps a brand on target as it works through various campaigns. Steps to creating a strategy typically include:

  • Identifying the audience and which social platforms are best for connecting with those consumers
  • Defining the goals, including what action the business wants consumers to take
  • Brainstorming and creating various content
  • Scheduling content for appropriate posting times—brands may need to test days and times to see which ones support the highest engagement and conversion rates
  • Following through with the social media posting calendar

How do you plan content for social media?

Typically, brands start with overall categories and topics. They decide how many posts need to be posted per day or week and divide those up among the categories. Specific posts are created to match those needs and are scheduled in social media publishing tools, such as Hootsuite, to automate much of the process.

How does social media marketing affect small businesses?

Social media marketing can provide a benefit for small businesses because it offers a way to connect with consumers that isn't limited by business type or size. In fact, a smaller business can often create a personal connection with social users that isn't possible with corporate entities. Other benefits can include:

  • Ability to reach new consumers as other people share content
  • Possibility of finding loyal customers who act as brand ambassadors to boost the reach of the company's social media message
  • Establishing the business as a community or thought leader in the space
  • Increasing leads and website traffic even if SEO or other efforts aren't yet performing

How many businesses use social media?

As of 2019, more than 90% of businesses in the United States were using social media for marketing purposes. Around 73% of small businesses spent money on social media marketing, and as many as 77% use social media to support key functions, such as customer service and sales.

How do you promote a product on social media?

Companies promote products on social media in various ways, including:

  • Contests: Companies host writing or photo contests featuring their products or giveaways that encourage people to share information about their brand.
  • Deals and promo codes: Businesses often post information about deals on their social platforms, encouraging people to share the savings with others.
  • Promotion to communities: Companies might promote custom products to certain communities, either via hashtags, or in exclusive groups for more targeted marketing.
  • Influencer collaborations: Brands may provide discounts, free products, or payment to influencers to talk about their products.
  • Direct sales: Some companies sell directly on social through carousel ads or marketplace posts.

Where do I find a social media marketer?

Brands that have the resources can hire in-house social media marketing professionals. They can also work with individual freelancers to handle specific components of social media marketing, such as writing posts or creating visual designs. For the most comprehensive experience, and the most extensive specialization in individual social media platforms and marketing options, a social media marketing agency is the best choice, and can handle most or even all of a company’s social media marketing.

Read all FAQs