Expertise.com

2024

Last updated:

Best Digital Marketing Agencies in Minneapolis

Our Recommended Top 25

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Minneapolis Digital Marketing Agencies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

46Reviewed

37Curated

25Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
Minneapolis, MN
  • Digital Marketing Strategy
  • PPC Advertising
  • Social Media Marketing
  • SEO
  • Marketing Automation
  • Email Marketing
  • Content Marketing

Why choose this provider?

Pravaah Consulting, Inc., is a full-service agency that caters to entrepreneurs and organizations in Minneapolis. Its team handles various digital marketing projects and helps clients improve their online visibility and search engine rankings. The company performs SEO tasks, such as keyword research, title tag optimization, link building, and content writing. It also offers campaign management, social media marketing, and logo creation. Pravaah Consulting has been operating for over a decade and has worked with Green Mammoth and Brooklyn Hobbies.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (22)
Clutch
5.0 / 5 (3)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Call for quote

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Website
125 Main Street SE #343, Minneapolis, MN 55414
  • PPC Advertising
  • Search Engine Optimization
  • Social Media Marketing
  • Email Marketing

Why choose this provider?

Olive & Company, a digitally focused marketing agency providing transformative solutions for growth-minded businesses, was founded in 2003. It employs a unique, interconnected approach to branding, web design, and digital marketing to help companies overcome complex challenges, boost marketing performance, and ultimately achieve success. The agency specializes in working with clients in the business services, technology, education, training, architecture, and engineering industries. Olive & Company caters to business owners in Minneapolis and the neighboring communities.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.5
Facebook
4.5 / 5 (25)
Google
4.4 / 5 (13)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Free Consultation

Website
Minneapolis, MN
  • Search Engine Optimization
  • Social Media Marketing
  • PPC Advertising

Why choose this provider?

Colony Sparks is a B2B marketing agency that caters to small businesses and large companies in Minneapolis. It offers digital marketing services to help clients drive demand, improve customer retention and acquisition, and establish brand awareness. The agency has adopted an account-based marketing strategy that targets high-value accounts. Its founder, Bill Murphy, has been in the industry for more than 10 years. He conducts lectures about digital marketing and has been mentioned on media outlets like Fox News and CBS News.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Free Strategy Call

Website
Minneapolis, MN
  • Social Media Marketing
  • Search Engine Optimization
  • Web Design
  • Graphic Design
  • Web Testing/Analytics
  • Email Marketing
  • Video Production
  • PPC Advertising
  • Brand Development

Why choose this provider?

Boost Local caters to the online marketing needs of clients in and around Minneapolis. The agency offers pay-per-click advertising solutions to service-based businesses in the general contracting, financial, legal, and healthcare industries. Its team of creatives and technical specialists combine Google and Bing ads with customer relationship management tools to aid in companies' lead generation efforts. They also optimize local business listings, which helps improve the search engine ranking of businesses in specific communities. Boost Local's services extend to CRO and web design.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Request Your Free Personalized Marketing Plan!

Website
Minneapolis, MN
  • Digital Advertising
  • Digital Marketing
  • Content Marketing
  • Marketing Strategy
  • CRM & Digital Marketing Strategy
  • HubSpot Marketing Hub Onboarding
  • HubSpot Consulting
  • HubSpot Sales Hub Onboarding
  • HubSpot Service Hub Onboarding

Why choose this provider?

Proven ROI assists Minneapolis businesses in reaching their financial objectives through CRM and data-driven marketing strategies. It helps small enterprises and Fortune 500 companies maximize their rate of return through digital marketing. The team handles PPC advertising strategies to generate traffic and qualified leads. In addition, its members use Wix, Joomla, and WordPress to design and build websites to help clients attract and retain their target audiences. Proven ROI has earned the Salesforce, Adobe Solution, and Microsoft Gold Partner designations.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Price: Guaranteed Satisfaction: We're so confident in our services that we offer a Money-Back Guarantee!

Website
1000 Shelard Parkway, Suite 120, St. Louis Park, MN 55426

Why choose this provider?

DigitalParc is an agency that offers digital marketing services near Minneapolis. It has over 10 years of experience and works with businesses of all sizes. The agency immerses itself in each client's brand, competitive landscape, and industry, and it then develops a strategy. It also provides SEO and can perform tasks such as keyword research and traffic monitoring. On-site optimization and content marketing are available as well, as are social media services and PPC advertising campaigns.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1604 W Superior St, Duluth, MN 55806
  • Digital Advertising

Why choose this provider?

Finden Marketing serves various business types, from startups to large-scale companies in Minneapolis and its nearby communities. The agency helps them establish brand identity and reach target audiences through digital marketing services. These include social media campaigns, content creation, website design, public relations, and pay-per-click advertising. Its team of professionals used to work across multiple industries, which gives them the advantage of creating strategies for several sectors, including fitness, retail, and healthcare. They have collaborated with The Wacky Salad and Northshore Inline Marathon.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (11)

Website
3000 County Road 42 W Ste 300, Burnsville, MN 55337

Why choose this provider?

Diedrich RPM is a digital marketing and web design firm that uses proven strategies to convert web traffic to inbound sales. Its team of designers, copywriters, and marketing specialists develops campaigns that include local and national SEO, pay-per-click advertising, social media management, and email ads. Diedrich RPM also offers traditional advertising services such as TV and radio ads, publications and monthly newsletters, trade show and event planning, and outdoor displays.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (9)
Facebook
5.0 / 5 (8)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
144 Glenwood Ave, Minneapolis, MN 55405

Why choose this provider?

Agency Jet is a digital marketing agency that's headquartered in Minneapolis and serves clients throughout the state. It works primarily with small and midsize businesses, providing services such as social media management, SEO, and marketing analytics and reporting. Additionally, this company offers a variety of web design and development services, including site assessments and creative web design. Past and current clients include Danlee Medical Products Inc. and Durall Industrial Flooring.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (55)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
222 S 9th St · Floor 41, Minneapolis, MN 55402
  • Brand Development

Why choose this provider?

Strother Communications Group provides digital marketing solutions to businesses in the Minneapolis area. Its team helps clients build their brand and connect with their target audience through print advertising, LinkedIn and Google pay-per-click campaigns, e-mail campaigns, social media posts, and sponsorships. It also offers photography and videography services to market the client's corporate story and product launch. The company provides web design services for platforms such as MODEX, WordPress, and Craft CMS. Strother Communications Group has been helping businesses reach buyers for 30 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (25)
Google
4.5 / 5 (13)

Website
118 E Main St, Anoka, MN 55303

Why choose this provider?

Founded in 1999, VantagePoint Marketing LLC is a locally owned and operated, full-service digital marketing company that serves small business clients in the greater Minneapolis metro area. The company designs custom websites and offers SEO, PPC advertising, email and mobile marketing, and social media management services. VantagePoint also provides brand strategy development services. Past clients have included such local small businesses as Elk Plaza Family Dental, Mad Hatter Restaurant, and Minnesota Tree Experts.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (54)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1005 West Franklin Avenue, #3, Minneapolis, MN 55405
  • Video Production
  • Email Marketing
  • Social Media Marketing

Why choose this provider?

ArcStone provides digital marketing services for businesses in the Minneapolis area and the surrounding metros. The team handles search engine optimization and marketing on platforms like LinkedIn and Google Ads. It also helps businesses connect with potential customers through social media sites like Instagram, Twitter, and Facebook. ArcStone was founded by David and Lisa Carnes in 1997. It has built and continues to support websites for clients like the National Mentoring Resource Center and Hunger Solutions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (7)
Google
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
401 N 3rd St Ste 480, Minneapolis, MN 55401

Why choose this provider?

d. trio marketing group is a marketing agency in Minneapolis serving a wide range of clients including businesses, retailers, nonprofits, financiers, and universities. The agency offers a number of digital marketing services such as search engine marketing, SEO strategies, web design and custom development, social media engagement, and content development. Other services include direct response and email marketing, copywriting, analytics measurement, brand identity and design, technology solutions, and app development.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (9)
Google
5.0 / 5 (2)

Website
7064 E Fish Lake Rd # 7064, Maple Grove, MN 55311

Why choose this provider?

Cazarin Interactive is a digital marketing agency with experience in web and e-commerce development. It designs custom marketing campaigns that serve its clients' goals. Often, digital marketing campaigns are created to supplement brand-building efforts, and Cazarin Interactive is able to do this while providing guidance to clients who are expanding their web presence. This agency is also experience with content marketing techniques. Marketing automation services are available if clients wish to expedite the proliferation of advertisements.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (18)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
711 Hennepin Ave Ste 311, Minneapolis, MN 55403

Why choose this provider?

Voom Creative is a full-service marketing and creative agency based in Minneapolis that specializes in branding and design, media planning and buying, and marketing communications. The company works with local, national, and international brands that seek a strategic and zealous partner. The agency offers logo design, market research, digital marketing, advertising, web design, illustration, and more. Clients respect Voom Creative because they work as an extension of their team, collaborating with them through all stages to help them reach their goals.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (14)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
169 James Ave N, Ste 14, Minneapolis, MN 55418

Why choose this provider?

Located in Minneapolis, ABE Studios is a digital marketing agency offering B2B sales enablement solutions and new product launching services to small and mid-size businesses looking to boost online visibility and grow their brands. The firm provides strategic marketing plans designed to reach target audiences, and it offers social media management services to introduce brands across popular social networks. Additional services offered include web design, SEO, and digital brochure and ad design.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
22090 Bracketts Road, Shorewood, MN 55331

Why choose this provider?

A full-service marketing agency located in Minneapolis, The Hopper Company LLC specializes in web design, SEO, and advertising. It is reputed for its proven track record in improving PPC campaigns, boosting search engine rankings, and building optimally-performing websites. The Hopper Company, with over 15 years of experience in web development, is an expert in creating and updating websites. Clients praise the company for its turnaround time, responsiveness, and professionalism.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (24)
Facebook
5.0 / 5 (5)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Minneapolis, MN
  • PPC Advertising
  • Social Media Marketing
  • Search Engine Optimization

Why choose this provider?

AMP Digital Agency caters to small- and mid-sized business owners in Minneapolis. It provides an array of digital marketing services to help entrepreneurs improve company awareness and increase conversion rates. The company forms SEO strategies to allow clients to achieve high website traffic. Its specialists also develop and design mobile-friendly websites and create PPC advertising campaigns. Additionally, they offer review and reputation management as well as social media marketing solutions. AMP Digital Agency has been in operation for eight years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.1
Website Pandas logo

Website Pandas

2735 Colfax Ave S, Minneapolis, MN 55408

Why choose this provider?

Website Pandas is a professional digital marketing agency that offers customized SEO services to business and e-commerce owners. The agency was founded in 2011 in the greater Minneapolis area. It provides full-service SEO solutions that include keyword and market research, link building, content management, landing page optimization, and user and mobile-friendly web designs. Website Pandas combines these services with social media management and web directory optimization to increase clients' online presence, boost website traffic, and drive sales.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (4)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.8
Responsiveness
Friendliness
Helpfulness
Detail

Website
6717 66th Ave N, Minneapolis, MN 55428

Why choose this provider?

Back2Basics, LLC is a digital marketing agency that works with small business owners, independent contractors, and local non-profit chapters. It is located in Minneapolis. It guides locally and family-owned or single-owned businesses with their digital marketing or brand marketing process, especially if they don't know where to start. The services offered by Back2Basics include small business video packages, local registry solutions, website design, content strategies, SEO solutions, web management solutions, and more. Each member of its team is dedicated to providing clients with measurable results.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (32)
Facebook
5.0 / 5 (14)
Yelp
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
1101 E 78th St, Suite 301, Minneapolis, MN 55420
  • Digital Advertising

Why choose this provider?

Atomic 8 is a video marketing agency serving clients in Minneapolis. It provides custom advertising solutions involving video strategy, video shoot, delivery, ad placement and strategy, and progress reports for its clients' social media, retargeting, and TVcommercial needs. Its digital marketing and production professionals also attend to its corporate clients by crafting company story, branding, case study, lead generation, and product videos. Atomic 8 has previously worked with the Minnesota Benefit Association, Gassen, Miller, and Ace Auto Parts.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
19950 Dodd Blvd Suite 102, Lakeville, MN 55044
  • Search Engine Optimization
  • Social Media Marketing
  • PPC Advertising

Why choose this provider?

Feedbackwrench Web Design & Marketing caters to small businesses in and around the Minneapolis area. It creates websites, videos, and digital marketing campaigns that produce a consistent stream of traffic and sales, enabling enterprises to establish long-term dominance over their competition. Its marketing efforts include PPC advertising, SEO, and copywriting services. The business was established in 2012 and specializes in working with clients in the finance and construction industries, such as accountants, home remodelers, landscapers, and masonry contractors.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (106)
Facebook
4.8 / 5 (20)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
80 S 8th St Ste 900, Minneapolis, MN 55402

Why choose this provider?

Romain Berg is a digital marketing agency based in Minneapolis and has been providing the Minneapolis-Saint Paul metro area and throughout the country with digital marketing solutions since 2004. Services offered include SEO marketing, experienced digital marketing consulting, pay-per-click management, responsive web design, content creation, and online reputation management. The ORM team builds applications that keep track of real-time results, identifying potential problems, rectifying problem areas, and managing issues as they arise.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (16)
Facebook
5.0 / 5 (4)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Maple Grove, MN 55369

Why choose this provider?

LeMay Consulting is a full-service digital marketing agency that serves clients in Minneapolis and nearby cities. The firm offers a variety of digital marketing services such as search engine marketing, website design, web analytics, and content management services. LeMay Consulting has obtained ten years of experience in the digital marketing landscape. The company's result-oriented practices have benefited small and medium companies when it comes to their digital marketing needs. The business values innovation and ethics in digital solutions as its philosophy.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (6)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Minneapolis, MN
  • Search Engine Optimization
  • Email Marketing

Why choose this provider?

Silverback Strategies handles the digital marketing efforts of businesses in Minneapolis. The agency, founded in 2007, offers web design, search engine optimization, content marketing, and email marketing strategies. Its professionals create sites that are designed to work on desktops and mobile phones. To generate leads and drive conversions, they also incorporate SEO tactics and track analytics. Long Roofing, a client of Silverback Strategies, recorded a 667% increase in web traffic from 2017 to 2018 after collaborating with the agency.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.8 / 5 (32)

FAQs

  • What is digital marketing?

    Digital marketing refers to a wide range of activities meant to get your website, business, or brand seen and engaged with online. That can include website, social media, and review marketing as well as paid advertisements and many other efforts. Search engine optimization, which is the act of trying to increase where you rank in search results, is often a major factor in digital marketing.

  • What does a digital marketer do?

    A digital marketer manages online campaigns to help brands and companies connect with consumers. They may consult with companies to help them design multi-channel marketing campaigns, conduct SEO research to understand what keywords and topics fit best for a brand's audience, plan marketing materials and sites, and create content, such as landing pages, blog posts, social posts, ads, videos, and emails. Digital marketing agencies may work with contractors and freelancers to ensure they provide the best service possible for different specific jobs and marketing goals.

  • What is B2B digital marketing?

    B2B stands for business-to-business. B2B digital marketing refers to online marketing efforts meant to market goods and services to other businesses. For example, a manufacturer selling restaurant equipment to eateries would engage in B2B marketing. This is different from business-to-consumer, or B2C, marketing, where the message is directed at the consumer.

  • What is digital direct marketing?

    Digital direct marketing involves speaking directly to the consumer. The primary methods for doing so include SEO, social media, email marketing, and PPC advertising. The goal is to get your company's message in front of consumers who are searching for or might be interested in your products

  • What is digital marketing analytics?

    Digital marketing analytics is the review and measurement of a company’s digital marketing efforts. While digital marketing analytics includes web analytics—for example, the traffic metrics you might see in Google Analytics—it goes beyond these basic metrics, to look at things like user engagement, click-through rate (CTR), conversions, session duration and bounce rate. Unlike simple web analytics, digital marketing analytics also starts with a goal or objective the company aims to achieve with its digital marketing efforts, and measures specific metrics against that goal.

  • What is search engine marketing?

    Search engine marketing, or SEM, is the use of advertisements that appear in the search engine results pages, or SERPs. With pay-per-click SEM, for example, the advertiser will bid on keywords that users are likely to enter into a search engine when searching for a product or service, and the advertiser’s ad will be shown to the user next to organic results for their search query. With local search marketing, also known as local SEO, a digital marketer will optimize a page’s meta data, focus on local content, and optimize their client’s company for Google My Business, to capture local customers at the moment they are searching for a product or service in their specific region.