Founded in 1990, Tucker/Hall is a PR firm in St. Petersburg specializing in serving clients in the financial, travel, health, and aviation industries. The firm develops digitally-focused public relations campaigns with an emphasis on proactive corporate communication. In crisis events, the company helps clients communicate key details about the situation to the public while creating a formal response plan. It also conducts stress tests and planning drills to ensure that clients are prepared to handle a public relations crisis. For public issues, Tucker/Hall runs a risk and public sentiment analysis to assist companies with promoting messaging beneficial to their business and stakeholders.