A: Turn to hospitals, prenatal clinics, and businesses that cater to expectant parents. They are likely to have many resources and references you can follow up on to learn about newborn safety.
A: A wide aperture between f/2.8 and f/8 is suggested for this type of photography. This blurs the background, keeping the focus on the infant. But it also helps account for a wiggly newborn. Use aperture priority mode for speed and consistency.
A: Newborn photographers have an extremely specific target audience. So, focus your marketing efforts on expectant parents in the places they frequent. Offline, consider advertising with businesses who have the same audience, like prenatal care providers, retailers who sell baby clothes and supplies, and publications that focus on pregnancy and babies. Create a website to spotlight your work, and use online marketing to attract traffic.