Best PR Firms in Bakersfield

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Barton Marketing Group logo
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Barton Marketing Group

1800 19th Street, Bakersfield, CA 93301
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  • TV
  • Website Design
  • Social Media Marketing

Business Description

Barton Marketing Group brings media solutions to Bakersfield clients to help them achieve their business goals. It provides PR services that include strategizing, media planning and buying, and community messaging. Its PR professionals conduct proprietary analysis, plan multi-channel messaging campaigns, and implement and coordinate events. The agency was established in 2016 and has worked with clients such as BMW of Bakersfield and KCLEF. CEO Angela Barton was awarded the 2021 US Resolution for the Nationwide Community Service.

Heise Media logo
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Heise Media

1400 Easton Drive, Suite 148, Bakersfield, CA 93309
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  • Media Training

Business Description

Heise Media offers public relations and marketing services to clients in Bakersfield and the surrounding regions. It provides image and brand development, media planning, and graphic design solutions. Its team effectively conveys a brand's core values and messaging by strategically disseminating information through mass media. They conduct campaigns on multi-level marketing channels, including social media, digital, TV, radio, and print. It has executed projects for a broad range of industries, from health care, banking, and politics to private and non-profit organizations. Heise Media has been serving the community for over 20 years.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.2
Facebook
4.1 / 5 (7)
Yelp
5.0 / 5 (1)
Hey Salty logo
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Hey Salty

1522 18th Street, Suite 220, Bakersfield, CA 93301
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  • Content Marketing

Business Description

Hey Salty is a boutique public relations and marketing communications agency in Bakersfield that serves organizations, businesses, and public agencies. It offers public relations services that create campaigns centered on traditional media channels to engage audiences. It also helps in digital participation by utilizing paid, owned, and shared digital media strategies to reach out to target audiences online. Additional services include strategic counsel and marketing communications. Among Hey Salty's clients are Pegboard, Greater Bakersfield Chamber, and Healthcare Finance Direct.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (2)
Facebook
5.0 / 5 (1)
Yankee Communications, Inc. logo
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Yankee Communications, Inc.

5001 California Ave., Ste 211, Bakersfield, CA 93309
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  • Crisis Management

Business Description

Yankee Communications, Inc., serves clients in and around the Bakersfield metro. The firm focuses on public and government affairs and seeks to deliver strategic advice and innovative solutions that can help clients create relationships, change public opinion, and impact community behavior in their favor. It is experienced in strategic communications and government relations, digital positioning, issue building, and crisis management. Likewise, it handles media relations, content creation, and political insight. Yankee Communications' past clients include the Bakersfield Association of Realtors, Dignity Health, and PG&E.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
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Frequently Asked Questions

Do I need to give my PR company a 1099?

Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

What is public relations in marketing?

Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

What does a PR firm do?

Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

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