Expertise.com

2024

Last updated:

Best PR Firms in Bakersfield

Our Recommended Top 3

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Bakersfield PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

17Reviewed

11Curated

3Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

1400 Easton Drive, Suite 148, Bakersfield, CA 93309

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Review Sources

Facebook
4.1 (7)
Yelp
5.0 (1)

Why choose this provider?

Heise Media offers public relations and marketing services to clients in Bakersfield and the surrounding regions. It provides image and brand development, media planning, and graphic design solutions. Its team effectively conveys a brand's core values and messaging by strategically disseminating information through mass media. They conduct campaigns on multi-level marketing channels, including social media, digital, TV, radio, and print. It has executed projects for a broad range of industries, from health care, banking, and politics to private and non-profit organizations. Heise Media has been serving the community for over 20 years.

  • Media Training

5001 California Ave., Ste 211, Bakersfield, CA 93309

Expertise.com Rating

Why choose this provider?

Yankee Communications, Inc., serves clients in and around the Bakersfield metro. The firm focuses on public and government affairs and seeks to deliver strategic advice and innovative solutions that can help clients create relationships, change public opinion, and impact community behavior in their favor. It is experienced in strategic communications and government relations, digital positioning, issue building, and crisis management. Likewise, it handles media relations, content creation, and political insight. Yankee Communications' past clients include the Bakersfield Association of Realtors, Dignity Health, and PG&E.

  • Crisis Management

1800 19th Street, Bakersfield, CA 93301

Why choose this provider?

Barton Marketing Group brings media solutions to Bakersfield clients to help them achieve their business goals. It provides PR services that include strategizing, media planning and buying, and community messaging. Its PR professionals conduct proprietary analysis, plan multi-channel messaging campaigns, and implement and coordinate events. The agency was established in 2016 and has worked with clients such as BMW of Bakersfield and KCLEF. CEO Angela Barton was awarded the 2021 US Resolution for the Nationwide Community Service.

  • TV
  • Website Design
  • Social Media Marketing

FAQs

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.