Expertise.com
2024

Last updated:

Best PR Firms in Birmingham

Our Recommended Top 12

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Birmingham PR Firms on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

22

Reviewed

18

Curated

12

Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
1104 Glen View Rd, Birmingham, AL 35222

Why choose this provider?

Located in Birmingham, Hare Communications is a marketing and public relations firm that serves small and midsize businesses in a variety of industries. Its public relations team handles tasks such as media engagement strategies, media planning and buying, and paid search and SEO. The company's additional services include content creation and deployment, as well as influencer marketing and social media management. Hare Communications’ client experience includes Harbert Management Corporation and The University of Alabama.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.6
Facebook
4.6 / 5 (15)

Website
800 Corporate Pkwy Ste 100, Birmingham, AL 35242

Why choose this provider?

The Lollar Group is a public relations agency in Birmingham formed to provide local businesses and nonprofits of all sizes with experienced and comprehensive PR services. Through its strong relationships with key media figures across the metro area, the agency places content in print, broadcast, and social media, as well as organizing press conferences, and preparing clients for major speeches. The agency's clients include Coca-Cola Bottling Company UNITED, Taziki’s Mediterranean Café, the Alabama Grocer’s Association as well as others.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)

Website
2829 2nd Ave S Ste 305, Birmingham, AL 35233

Why choose this provider?

Black Benak is a public relations firm in Birmingham offering a wide assortment of services. The firm assesses the strengths and weaknesses of each client's current communications and develops earned media campaigns that contribute to their individual goals as they relate to target audiences, brand reputation, and corporate relationships. It prepares press releases and press kits and works to acquire media placements in news outlets and on influencer platforms. Black Benak also organizes media events and plans promotional occasions such as grand openings.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (3)

Website
2101 6th Ave N Ste 1175, Birmingham, AL 35203

Why choose this provider?

Wilbron is a public relations and digital marketing agency that has been serving businesses in Birmingham and the nearby areas since 2006. Its employees build and maintain positive relationships between its clients and their communities. They also work with media professionals to spread their clients' brands. Additionally, the company has experience with social media marketing and graphic design. The company's past and current clients include Alabama Power Company, INROADS, Inc. and Birmingham City Schools.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Website
101 25th St N, Birmingham, AL 35203

Why choose this provider?

Intermark is a public relations company operating out of its offices in Birmingham, Tampa, and Atlanta. The team works with small and midsize businesses to improve their image among the public. Its employees handle communications between businesses and their consumers, manage its clients' social media accounts, and create content for use online and for public speaking. Intermark has worked with The Salvation Army, Krispy Kreme Donuts, and St. Vincents Health System.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
2820 Columbiana Rd Ste 210-O, Vestavia Hills, AL 35216

Why choose this provider?

Webber Koonce Media is a full-service marketing firm founded in 2016 in Birmingham. The agency helps clients build and rebuild their public image using targeted marketing and public relations strategies. It handles media relations with all major communication outlets, including print, radio, TV, and digital mediums. Webber Koonce Media also offers custom ad development, social media marketing, and event planning services. Its clientele list includes companies such as Tip Top Grill, Ole Smoky Moonshine, and Birmingham Bulls Hockey.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (1)

Website
2719 Mamie L Foster, Birmingham, AL 35209

Why choose this provider?

KC Projects Public Relations is a Birmingham-based full-service communications firm with the simple objective of telling their clients’ story and moving their business forward. KC Projects is entrusted by some of the state’s most noteworthy brands, well-established companies, leaders, and entrepreneurs to further define and grow their businesses. The all-female company is led by founder Krista Conlin, an established publicist with nearly two decades of industry experience. The team offers strategic public and media relations, digital communications, social media management, brand messaging, crisis communications, and community engagement coordination.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (1)

Website
2107 5th Avenue North Suite 200, Birmingham, AL 35203

Why choose this provider?

BGrace Media is a public relations firm & a digital marketing agency serving Birmingham since 2012. Its services include optimizing keywords and building links to increase online visibility, as well as utilizing the appropriate social media platforms. The firm builds meaningful relationships by incorporating compatible connections with influencers and bloggers as well as with major platforms, including Facebook, Instagram, Twitter, and LinkedIn. The team at BGrace Media thinks of themselves as transcultural storytellers who connect brands with people to get them talking.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (9)
Google
5.0 / 5 (2)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
3616 7th Ct S Ste A, Birmingham, AL 35222

Why choose this provider?

Direct Communications is a Birmingham-based firm founded in 1991. The agency specializes in public relations, reputation management, and cause advocacy services for nonprofits, associations, and businesses in the education, energy, health care, environmental, legal, and tourism industries. Its team of former reporters and editors collaborates with clients to develop earned media strategies that ensure their core messages reach the right audiences. Direct Communications handles everything from coalition and community building to issues and crisis communication.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
2.5
Responsiveness
Friendliness
Helpfulness
––
Detail
––

Website
Birmingham, AL 35203

Why choose this provider?

McCraney Communications is located in Birmingham. This full-service agency has more than 25 years of experience in providing public relations services to clients throughout the city. Its team offers public relations consulting, as well as focused representation in matters such as crisis and issue management, media relations, and publicity campaigns. Additional marketing services include social media management and video production. McCraney Communications' client roster includes local personalities, retail outlets, and events.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8

Website
3024 3rd Ave S, Birmingham, AL 35233

Why choose this provider?

Cayenne Creative is a public relations and digital marketing company working with its clients from its office in Birmingham. The company's employees engage with their clients' audiences through social media platforms, develop and distribute its clients' unique messages, and creates content for online use. They also offer assistance with graphic design, web design and development, and videography. Cayenne Creative's past and current clients include Milo's Hamburgers, the Birmingham Education Foundation, and UAB Medicine.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (3)

Website
2829 2nd Ave S Ste 200, Birmingham, AL 35233

Why choose this provider?

PERITUS public relations is an Alabama-based communications firm partnering with brands, businesses, and issues looking to make a difference. The woman-owned firm specializes in traditional public relations and public affairs and has unique specializations in media, branding, digital, advocacy and crisis management. By creating a personalized approach for each project, clients ranging from innovative startups to the state’s largest employers are able to leverage the firm’s integrative approach to help build awareness, drive results and create impact. Peritus has vast experience across multiple industries with clients including Protective Life, United States Civil Rights Trail, Sloss Real Estate and Jones Valley Teaching Farm.

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
3.8
Responsiveness
Friendliness
Helpfulness
Detail
––

Frequently Asked Questions

  • What is public relations?

    Public relations is a strategic communications discipline that has been used by government agencies, privately held companies, and nonprofit organizations since the early 20th century. Unlike marketing or advertising, PR involves managing and distributing unpaid content to inform and influence members of the public as well as employees, stakeholders, and current or prospective customers. Public relations includes a variety of specializations depending on whether communications are needed for crisis management, internal operations, social media platforms, or online publication. This profession also includes media relations, which involves interacting with journalists and mainstream media brands.

  • What is a PR firm?

    PR firms design and implement communications strategies to influence the public and enhance a client's image or reputation. There are more than 12,000 such firms in the United States, although there are significant differences in the services they offer and the types of clients they serve. Here are a few of the most common disciplines:

    • Crisis management
    • Investor relations
    • Media relations
    • Corporate communications
    • Reputation management
    • Social media
    • Speech writing
    • Event planning
  • What does a PR firm do?

    Public relations specialists are responsible for developing and distributing all types of internal and external communications, including press releases, annual reports, online content, and social media posts. PR firms work with clients to set a target or goal. Then, they reverse engineer a strategy to accomplish the desired results. These professionals craft corporate messages, manage online content, interact with social media influencers, plan marketing events, and work with media outlets to promote unpaid content. Depending on the industry and the firm's specialization, their experience may span the digital and print spaces.

  • What is public relations in marketing?

    Marketing and public relations are complementary disciplines. In the traditional corporate hierarchy, these professionals work hand in hand to develop and refine promotional campaigns, track performance metrics, and maximize the results of these activities. For example, publicists can work with journalists and media outlets to distribute marketing materials developed by the brand's creative team. In most cases, coordinated PR and marketing activities are designed to enhance each other's strengths.

  • Do I need to give my PR company a 1099?

    Probably. In most cases, U.S.-based businesses must prepare Form 1099-MISC for independent contractors, freelancers, and PR consultants who earn more than $600 per year. This document is required for income reporting and wage deductions. Businesses should consult a bookkeeper or certified public accountant for personalized tax advice, as 1099 requirements vary depending on the vendor's filing status.

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