Founded in 2007, Backflip Films is an advertising and marketing agency in Madison that helps clients develop and design websites, branding, and SEO optimization strategies. Through telling transformative stories, its graphic designers help companies communicate with their customers, building brands through market research and analysis to deliver their brands' messaging. The agency helps clients design logos, including these and other graphics in brochures, posters, business cards, and annual reports. It also assists in designing product packaging as well as branding for campaigns and events. Backflip additionally provides video production work that includes live-streaming services.