Auto Color Inc. is a car detailing shop that serves Madison and the neighboring metro areas. Its services include windshield chip repair, auto upholstery, buffing and waxing, and car washing. Paintless dent repair, hail damage restoration, and plastic bumper repair are also available at the facility. Joe Boettinger, the owner, founded the company in 1991 and has expanded it to include outlets in East Madison and West Madison. Auto Color also takes care of luxury brands, including Cadillac, Lexus, BMW, and Bentley.