Expertise.com

2024

Last updated:

Best Life Insurance Companies in Wisconsin

Our Recommended Top 13

We did the research for you!

  • Licensing
  • User Reviews
  • Mystery Shopping Calls

Our goal is to connect people with the best local professionals. We scored Wisconsin Life Insurance Companies on more than 25 variables across five categories, and analyzed the results to give you a hand-picked list of the best.

259191Reviewed

155519Curated

13Top Picks

Learn about our selection process.

Providers

featured provider = Featured Provider

Website
Wisconsin
  • Health Insurance
  • Life Insurance

Why choose this provider?

AVID Risk Solutions is an independent insurance agency that serves breadwinners, parents, and individuals with aging parents in Wisconsin. It offers life insurance policies, which can cover medical and burial costs, estate taxes, childcare expenses, college and retirement funds, and outstanding debts. In addition to life, corporate, auto, recreational, health, and property insurance plans are also provided. AVID has been advocating for saving and risk management approaches since 2012. It invests in sharing visions and values with the communities it serves by understanding their conditions.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Facebook
5.0 / 5 (56)
Google
5.0 / 5 (50)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Wisconsin
  • Permanent Life Insurance Policy
  • Term Life Insurance
  • Life Insurance

Why choose this provider?

Goebel offers insurance solutions to individuals, families, and businesses in Wisconsin. The company provides a wide range of policies for life, home, and auto. Its agents are free to shop to compare life insurance policies from multiple carriers in the metro. It also offers social security planning and health insurance including Medicare plans, and insurance covering long-term care costs. Goebel's team members have a combined experience of more than three decades in the insurance industry.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.9 / 5 (43)
Google
4.6 / 5 (29)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Individual Plans
  • Health Insurance
  • Life Insurance

Why choose this provider?

River Falls Insurance Center caters to individuals in Wisconsin who need life assurance plans. These products include universal, whole, and term-life options to provide a safety net for beneficiaries and families in case of death or disability. Coverage is adjustable to respond to drastic changes like divorces, marriages, and retirement. Non-life policies are also available for boat and car owners. The agency is an independent center that was formed in 1993. It is partnered with Safeco Insurance and Kemper.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (40)
Facebook
5.0 / 5 (25)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Life Insurance
  • Health Insurance

Why choose this provider?

Marshfield Insurance is a family-owned agency that has been catering to individuals, groups, and small businesses in Wisconsin since 1984. By partnering with over 45 providers, it can craft life insurance policies for its clients. It also offers health, home, auto, farm, and specialized business insurance plans. The team of agents is led by owner and commercial risk agent Nick Arnoldy. His agency gives back to the community by supporting local charities and was given the Small Business of the Year award in 2018 by the Marshfield Chamber of Commerce.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Google
4.7 / 5 (54)
Facebook
5.0 / 5 (17)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Wisconsin
  • Health Insurance
  • Life Insurance

Why choose this provider?

Midwest Insurance Group provides services to clients in Wisconsin. It specializes in helping individuals apply for life insurance products covering lost income, educational funds, debt payments, and policyholders' future funeral costs to protect their loved ones' lifestyles and well-being. It allows clients to choose between term or permanent life insurance plan options. Its other personal insurance plans include long-term care, homeowners, auto, recreational vehicle, and umbrella. The agency also caters to small businesses, non-profits, restaurants, and manufacturers needing insurance products for their employees.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (199)
Facebook
4.9 / 5 (26)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Health Insurance
  • Life Insurance

Why choose this provider?

Long & Company, Inc., is an independent agency that has been in operation since 2014. It provides clients in the Wisconsin area with term and permanent life insurance policies to help them safeguard their families' financial futures in the event of their passing. Its team of agents also offers other types of personal and commercial insurance products, including auto, motorcycle, condo, workers' compensation, professional liability, and transportation insurance. Long & Company represents various carriers, such as Liberty Mutual, Travelers, Progressive, and Acuity.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (23)
Facebook
5.0 / 5 (19)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Life Insurance

Why choose this provider?

Rausch Insurance Agency, LLC, caters to customers in Wisconsin. It offers life insurance coverage that helps the client's beneficiaries meet their financial needs in the event of the policyholder's death. Its team assists customers in choosing a life insurance product based on their situation and goals. Tom Rausch, the owner of the agency, has been in the insurance industry since 1981. He has led the Wisconsin Association of Insurance and Financial Advisors as its president.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
4.7 / 5 (17)
Google
4.9 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Life Insurance

Why choose this provider?

Richards Insurance is an independent agency that serves personal and business clients in Wisconsin. It offers term, whole, and universal life insurance options, as well as riders that cover disability, long-term care, chronic illness, accidental death, and waiver of premium. It also offers financial services, including annuities, succession planning, funeral trust, and charitable giving. Additionally, it provides health and Medicare plans. Richards Insurance was established in 1965, working with multiple insurance carriers to deliver the right product to clients.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.8
Facebook
5.0 / 5 (14)
Google
4.5 / 5 (11)
Yelp
5.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Life Insurance

Why choose this provider?

Keener Insurance Solutions LLC is an independent agency that has been serving policy buyers in Wisconsin since 2014. It offers term life insurance, which provides protection for a specific duration, and permanent life insurance, which provides lifelong protection. The agency works with over 20 insurance carriers to help its clients access the policy that matches their unique circumstances and financial goals. Its founder, Michael Keener, is a Certified Insurance Counselor. He is a member of the board of directors of Professional Insurance Agents of Wisconsin.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
5.0
Google
5.0 / 5 (88)
Facebook
5.0 / 5 (39)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Wisconsin
  • Life Insurance

Why choose this provider?

Anton Insurance serves residential and commercial clientele throughout Wisconsin. Since 1994, the independent agency has been helping individuals, families, and businesses find and apply for different insurance policies, from life insurance covering whole families to coverage plans tailored around protecting private and rental residential property. Its agents shop from insurance carriers such as Rockfort Mutual Insurance Company, West Bend, and Central Wisconsin Mutual Insurance Company. Owner Alex Anton holds a Finance degree with a concentration in Insurance and Risk Management.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Facebook
4.7 / 5 (38)
Google
4.6 / 5 (28)
Yelp
4.0 / 5 (1)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
4.8
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Life Insurance

Why choose this provider?

Van Dyn Hoven Insurance Agency is an independent company that has been serving clients in Wisconsin for more than 30 years. It offers personal insurance policies including life, disability income, long-term care, and health insurance. It also provides policies for non-life variables such as auto, home, motorcycle, recreational vehicle, and boat insurance. In addition, it caters to business owners and has workers' camp, commercial auto, contractors, and farm insurance policies available.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (24)
Facebook
5.0 / 5 (12)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail
––

Website
Wisconsin
  • Long Term Care
  • Life Insurance

Why choose this provider?

McNamara & Thiel Insurance Agency is an independent firm founded in 1974. The full-service agency provides Wisconsin residents and those from the surrounding areas with life insurance plans that protect their families, businesses, or an organization’s key employees against financial difficulties in the future. Its staff explains policy coverage to its customers before they take out a policy. McNamara & Thiel also offers individual, group health, long-term care, and disability insurance, as well as Medicare advantage and supplemental plans.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.7
Google
4.6 / 5 (52)
Facebook
5.0 / 5 (19)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail

Website
Wisconsin
  • Life Insurance

Why choose this provider?

Jeff Clark & Associates, LLC, serves clients throughout the state of Wisconsin. Its life insurance plans help individuals offer future financial support for their loved ones' education, retirement plans, family business, bills, and lifestyles. It also provides different life insurance policies, including term, whole, universal, and final expenses. In addition to life insurance, its team carries health, Medicare, home, and auto insurance products. The company's owner and agent, Jeff Clark, has been providing insurance products to clients since 1983.

Reputation:

We scour the internet for reviews from well-known resources. Each provider is evaluated based on the quality and quantity of their reviews, their presence on multiple review sites, and their average minimum rating.
4.9
Google
4.9 / 5 (15)

Professionalism:

We hire mystery shoppers to call our providers anonymously and evaluate them. Providers who respond quickly, answer questions thoroughly, and communicate politely score higher.
5.0
Responsiveness
Friendliness
Helpfulness
Detail