Creative Bait guides small businesses and nonprofits in Portsmouth in providing visuals that can help them stand out from the crowd. It strives to improve clients' rankings in search results and increase traffic to their websites through its search engine optimization programs. In addition, the company performs website design, graphic design, and social media management services. Nicole Morris, the company CEO, is a former director of media and promotions for Renaissance Movement Music. Creative Bait leads a Mompreneur Legacy Community that serves as a support system for mompreneurs.